ATKINS NAMED A WINNER IN PROGRESSIVE GROCER'S 2025 EDITORS' PICKS AWARDS
Atkins, a brand under The Simply Good Foods Company (NASDAQ: SMPL), has won Progressive Grocer's 2025 Editors' Picks Awards for its new Atkins™ Endulge Gummy Bears and Truffles. The products, launched in September 2024, were recognized for their innovative approach to sweet treats that support weight wellness while maintaining traditional taste profiles.
The Endulge Gummy Bears contain less than 1g of sugar and 2g net carbs per serving, available in Regular and Sour varieties. The Truffles, offering 2g net carbs per serving, come in Milk and Dark Chocolate varieties with a ganache center. These products expand Atkins' portfolio, which includes nutrition bars, ready-to-drink shakes, and snacks distributed across 43,000 locations in the U.S. and internationally.
Atkins, un marchio di The Simply Good Foods Company (NASDAQ: SMPL), ha vinto il premio Progressive Grocer's 2025 Editors' Picks Awards per i suoi nuovi Atkins™ Endulge Gummy Bears e Truffles. Lanciati a settembre 2024, questi prodotti sono stati riconosciuti per il loro approccio innovativo ai dolci, che supportano il benessere del peso mantenendo i profili di gusto tradizionali.
Gli Endulge Gummy Bears contengono meno di 1g di zucchero e 2g di carboidrati netti per porzione, disponibili nelle varianti Classica e Sour. I Truffles, con 2g di carboidrati netti per porzione, sono proposti nelle versioni Cioccolato al Latte e Fondente con un ripieno ganache. Questi prodotti ampliano il portafoglio Atkins, che include barrette nutrizionali, shake pronti da bere e snack distribuiti in 43.000 punti vendita negli Stati Uniti e a livello internazionale.
Atkins, una marca de The Simply Good Foods Company (NASDAQ: SMPL), ha ganado los premios Progressive Grocer's 2025 Editors' Picks Awards por sus nuevos Atkins™ Endulge Gummy Bears y Truffles. Lanzados en septiembre de 2024, estos productos fueron reconocidos por su enfoque innovador en dulces que apoyan el bienestar del peso mientras mantienen los perfiles de sabor tradicionales.
Los Endulge Gummy Bears contienen menos de 1g de azúcar y 2g de carbohidratos netos por porción, disponibles en variedades Regular y Sour. Los Truffles, con 2g de carbohidratos netos por porción, vienen en variedades de Chocolate con Leche y Chocolate Oscuro con un centro de ganache. Estos productos amplían la cartera de Atkins, que incluye barras nutricionales, batidos listos para beber y snacks distribuidos en 43,000 ubicaciones en EE.UU. e internacionalmente.
Atkins는 The Simply Good Foods Company(NASDAQ: SMPL)의 브랜드로, 2025년 Progressive Grocer's Editors' Picks Awards에서 새로운 Atkins™ Endulge Gummy Bears 및 Truffles로 수상했습니다. 2024년 9월에 출시된 이 제품들은 전통적인 맛을 유지하면서 체중 관리에 도움을 주는 혁신적인 달콤한 간식으로 인정받았습니다.
Endulge Gummy Bears는 1회 제공량당 설탕 1g 미만과 순 탄수화물 2g을 함유하고 있으며, 일반 및 새콤한 맛으로 제공됩니다. Truffles는 1회 제공량당 순 탄수화물 2g이며, 밀크 초콜릿과 다크 초콜릿 가나슈 센터가 있는 두 가지 종류로 출시됩니다. 이 제품들은 Atkins의 제품군을 확장하며, Atkins는 미국과 해외 43,000개 매장에서 영양 바, 즉석 쉐이크, 스낵 등을 유통하고 있습니다.
Atkins, une marque de The Simply Good Foods Company (NASDAQ: SMPL), a remporté les Progressive Grocer's 2025 Editors' Picks Awards pour ses nouveaux Atkins™ Endulge Gummy Bears et Truffles. Lancés en septembre 2024, ces produits ont été reconnus pour leur approche innovante des friandises sucrées qui soutiennent le bien-être pondéral tout en conservant les profils de saveurs traditionnels.
Les Endulge Gummy Bears contiennent moins de 1g de sucre et 2g de glucides nets par portion, disponibles en versions Classique et Acidulée. Les Truffles, offrant 2g de glucides nets par portion, se déclinent en chocolat au lait et chocolat noir avec un centre ganache. Ces produits élargissent le portefeuille Atkins, qui comprend des barres nutritionnelles, des shakes prêts à boire et des snacks distribués dans 43 000 points de vente aux États-Unis et à l'international.
Atkins, eine Marke der The Simply Good Foods Company (NASDAQ: SMPL), hat die Progressive Grocer's 2025 Editors' Picks Awards für seine neuen Atkins™ Endulge Gummy Bears und Truffles gewonnen. Die im September 2024 eingeführten Produkte wurden für ihren innovativen Ansatz bei süßen Leckereien anerkannt, die das Gewichtswohlbefinden unterstützen und gleichzeitig traditionelle Geschmacksprofile beibehalten.
Die Endulge Gummy Bears enthalten weniger als 1g Zucker und 2g Netto-Kohlenhydrate pro Portion und sind in den Varianten Regular und Sour erhältlich. Die Truffles bieten 2g Netto-Kohlenhydrate pro Portion und sind in Milch- und Zartbitterschokolade mit Ganache-Füllung erhältlich. Diese Produkte erweitern das Portfolio von Atkins, das Ernährungsriegel, trinkfertige Shakes und Snacks umfasst und in 43.000 Verkaufsstellen in den USA und international vertrieben wird.
- Recognition from Progressive Grocer's Editors' Picks Awards validates product innovation
- Expansion of product line with new low-carb alternatives to popular treats
- Wide distribution network of 43,000 locations provides strong market presence
- None.
New Atkins™ Endulge Gummy Bears and Truffles Recognized as Cutting-Edge Product Innovation
Progressive Grocer's Editors' Picks Awards recognize the evolution of cutting-edge product innovation, giving retail buyers a comprehensive guide to the latest and greatest products that meet consumers' ever-increasing demand for functional, interesting and on-trend products. The Atkins™ Endulge Truffles and Atkins™ Endulge Gummy Bears were selected for their similar taste to their traditional counterparts and ability to support a weight-wellness journey instead of derailing it.
"At Atkins, we know each weight-wellness journey is unique. It's why we've created a variety of products to support various goals, including our Atkins™ Endulge Gummy Bears and Atkins™ Endulge Truffles," said Ryan Thomas, Senior Vice President and General Manager of Atkins. "We believe that you shouldn't have to give up your favorite sweet treats to maintain a healthy lifestyle and are proud that two products from our Endulge line are being recognized for helping consumers enjoy balance without compromise."
Atkins expanded its Endulge line in September 2024 to include Atkins™ Endulge Gummy Bears and Atkins™ Endulge Truffles. Key features of the products include:
Atkins™ Endulge Gummy Bears
- Contains less than 1 gram of sugar and 2 net carbs per serving.
- Available in Regular and Sour varieties including Pineapple, Apple, Watermelon, Raspberry and Mixed Berry.
Atkins™ Endulge Truffles
- Contains 2 grams of net carbs per serving.
- Available in Milk and Dark Chocolate varieties, covered in a thin layer of chocolate with a velvety, rich ganache center.
To learn more about Atkins and its Endulge line, please visit https://shop.atkins.com/.
About The Simply Good Foods Company
The Simply Good Foods Company (Nasdaq: SMPL), headquartered in Denver, Colo., is a highly-focused food company with a product portfolio consisting primarily of nutrition bars, ready-to-drink shakes, sweet and salty snacks and confectionery products marketed under the Atkins™, OWYN™, and Quest™ brands Simply Good Foods is poised to expand its wellness platform through innovation and organic growth along with investment opportunities in the snacking space and broader food category. Simply Good Foods aims to lead the nutritious snacking movement with trusted brands that offer a variety of convenient, innovative, great-tasting, better-for-you snacks and meal replacements. Please visit http://www.thesimplygoodfoodscompany.com.
About the Atkins™ Brand
Over the past 50 years, the Atkins brand has become an iconic American brand rooted in the nutritional principles of reduced sugar and carbohydrates, with optimal protein and good fats. Grounded in science and more than 100 clinical studies, the Atkins lifestyle has helped millions of people achieve their personal weight management and health goals. Atkins portfolio of products includes nutritional bars, ready-to-drink shakes, confectionary treats, and snacks to support the Atkins lifestyle, with free access to all of our tools, such as the website, 1600+ recipes, meal planner, mobile app, community forums, and more. Atkins products are available online at Atkins.com, through e-commerce, and in more than 43,000 locations throughout the U.S. and internationally. To learn more about Atkins, visit www.atkins.com.
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SOURCE Simply Good Foods Co.
FAQ
What new products won the Progressive Grocer's 2025 Editors' Picks Awards for Atkins (SMPL)?
What are the nutritional facts of Atkins Endulge Gummy Bears launched in 2024?
What varieties are available for the new Atkins Endulge Truffles?
When did Atkins launch its Endulge Gummy Bears and Truffles products?
