Introducing Quest™ Bake Shop: Cheat-Worthy Brownies and Muffins That are Big on Protein and Even Bigger on Flavor

Rhea-AI Summary

Quest Nutrition has launched its new Quest™ Bake Shop line, featuring Chocolate Brownies, Blueberry Muffins, and Chocolate Chip Muffins. This marks the brand's first venture into the bakery category, offering treats that are high in protein and low in sugar and net carbs. Each serving contains 10g of protein, 2-3g of net carbs, and less than 2g of sugar.

The new line aims to provide indulgent options that support a healthy lifestyle while delivering the macronutrients consumers seek. Quest™ Bake Shop products are now available at major retailers including Amazon, Walmart, Target, and Kroger. This launch aligns with Quest's mission to turn snacks into nutritional hacks, making it easier for consumers to enjoy classic flavors while supporting their health goals.

Positive

• Launch of new Quest™ Bake Shop line, expanding into the bakery category
• Products offer high protein (10g) with low sugar (less than 2g) and net carbs (2-3g) per serving
• Wide distribution through major retailers like Amazon, Walmart, Target, and Kroger

Negative

• None.

Insights

Market Research Analyst

Quest Nutrition's launch of Quest™ Bake Shop is a strategic move into the growing healthy indulgence market. This expansion aligns with the increasing consumer demand for nutritious yet satisfying snacks. The product line's focus on high protein, low sugar and low net carbs caters to health-conscious consumers and those following specific diets like keto or low-carb.

From a market perspective, this launch could potentially increase Quest's market share in the competitive snack industry. The company is leveraging its brand reputation in the protein bar segment to enter the bakery category, which could lead to cross-selling opportunities and expanded consumer base. However, success will depend on taste satisfaction, pricing strategy and effective marketing to stand out in a crowded market.

Nutritionist

Quest's new Bake Shop line presents an interesting nutritional profile. With 10g of protein, 2-3g of net carbs and less than 2g of sugar per serving, these products offer a more balanced macronutrient composition compared to traditional baked goods. This could appeal to consumers looking to increase protein intake or manage blood sugar levels.

However, it's important to note that while these products are lower in sugar and carbs, they likely contain sugar substitutes and other additives to achieve the desired taste and texture. Consumers should be aware that "low sugar" doesn't necessarily mean "more nutritious" overall. The protein content is a positive aspect, but the overall ingredient list and processing methods should be considered for a comprehensive nutritional assessment.

DENVER, Aug. 26, 2024 /PRNewswire/ -- Quest Nutrition announced today the launch of its new Quest™ Bake Shop line, featuring deliciously soft Chocolate Brownies, Blueberry Muffins, and Chocolate Chip Muffins. These baked treats deliver satisfying protein while keeping sugar and net carbs low. This exciting new line marks the brand's first venture into the bakery category.

• Made for those who want all the flavor with the benefits of a nutritional boost, Quest™ Bake Shop brings a new level of snacking to the table. Each Chocolate Brownie, Blueberry Muffin, and Chocolate Chip Muffin has 10g of protein, 2-3g of net carbs, and less than 2g of sugar per serving. Quest's mission to turn snacks into ultimate hacks makes it easier than ever to enjoy the classic and nostalgic flavors consumers love while supporting their goals.
• Quest™ Bake Shop Brownies: Cheat on brownies with brownies. With 1g of sugar per serving, these rich brownies offer a balance of chocolaty taste and nutrition for any time of day.
• Quest™ Bake Shop Blueberry Muffins: Cheat on blueberry muffins with blueberry muffins. Bursting with sweet and tart blueberry flavor, these muffins contain 10g of protein and are a great grab-and-go snack to kickstart your day
• Quest™ Bake Shop Chocolate Chip Muffins: Cheat on chocolate chip muffins with chocolate chip muffins. Loaded with rich chocolaty chips, these muffins provide a deliciously indulgent experience with less than 1g of sugar per serving.

"We know that our customers want even more than just great taste—they want products that fit into their active lifestyles and help them achieve their nutritional goals," said Stuart Heflin, SVP and General Manager at Quest Nutrition. "Our new Bake Shop products reflect Quests ethos of being big on protein, low on sugar, and huge on flavor. It's basically like cheating on bakery treats – or your grandma's favorite recipe - but packed with protein."

Quest Nutrition continues its mission to provide delicious, indulgent options that support a healthy on-the-go lifestyle while delivering the macronutrients and taste consumers seek. With Quest™ Bake Shop, you can satisfy your sweet tooth and enjoy a good source of protein, anytime, anywhere. Products in this new line are available now at Amazon, Walmart and Target, Kroger and many other national and regional retailers.

High-resolution images and product samples are available upon request. Visit https://www.questnutrition.com/collections/bake-shop for more details.

For more information, please contact:
Alyssa Cordero
Senior Manager, Brand Engagement
animedez@simplygoodfoodsco.com

About The Simply Good Foods Company
The Simply Good Foods Company (Nasdaq: SMPL), headquartered in Denver, Colorado, is a consumer packaged food and beverage company that is bringing nutritious snacking with ambitious goals to raise the bar on what food can be with trusted brands and innovative products. Our product portfolio consists primarily of protein bars, ready-to-drink (RTD) shakes, sweet and salty snacks, and confectionery products marketed under the Atkins™, Quest™, and OWYN™ brands. We are a company that aims to lead the nutritious snacking movement and is poised to expand our healthy lifestyle platform through innovation, organic growth, and investment opportunities in the snacking space. To learn more, visit http://www.thesimplygoodfoodscompany.com.

The Quest™ brand aims to revolutionize snacking by providing products that are big on protein, low on sugar and huge on taste. The current product line is inclusive of bars, salty snacks, cookies, candy, shakes, protein powders and pizza. Quest products are available across all 50 states and in over 90 countries worldwide. To learn more, visit QuestNutrition.com.

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SOURCE Simply Good Foods USA, Inc.

FAQ

What are the new products in Quest's Bake Shop line?

Quest's new Bake Shop line includes Chocolate Brownies, Blueberry Muffins, and Chocolate Chip Muffins.

How much protein do Quest Bake Shop products contain?

Each Quest Bake Shop product contains 10g of protein per serving.

Where can I buy Quest Bake Shop products?

Quest Bake Shop products are available at Amazon, Walmart, Target, Kroger, and other national and regional retailers.

What are the nutritional benefits of Quest Bake Shop products?

Quest Bake Shop products offer 10g of protein, 2-3g of net carbs, and less than 2g of sugar per serving.