Quest Nutrition Teams Up with Professional Basketball Player Sophie Cunningham to Debut New Stacks Protein Bar, Crispy Protein Chips and Original Social Series

Rhea-AI Summary

Simply Good Foods (Nasdaq: SMPL) said Quest Nutrition launched Quest Stacks Bars and Quest Crispy Protein Chips, plus a new social series hosted by Sophie Cunningham.

Stacks Bars offer 20g protein, ≤3g net carbs, 1g sugar; Crispy Chips provide 11–12g protein and 3–5g net carbs. Initial rollouts begin March–April 2026.

News Market Reaction – SMPL

+0.74%

+0.74% Session close to close

In the Mar 4 session, SMPL gained 0.74%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights Quest’s continued focus on athlete-aligned marketing and product innova...

Analysis

This announcement highlights Quest’s continued focus on athlete-aligned marketing and product innovation, adding multi-layer Stacks Bars and Crispy Protein Chips with high protein and low net carbs. The tie-in with Sophie Cunningham and USA Rugby extends earlier partnership efforts. Investors may watch product uptake as Amazon and Walmart distribution builds, alongside how these launches contribute to SMPL’s broader nutritious snacking portfolio and brand momentum.

Key Figures

Stacks Bar protein: 20g protein Stacks Bar net carbs: 3g or fewer net carbs Stacks Bar sugar: 1g sugar +5 more

8 metrics

Stacks Bar protein 20g protein Per Quest Stacks Bar

Stacks Bar net carbs 3g or fewer net carbs Per Quest Stacks Bar

Stacks Bar sugar 1g sugar Per Quest Stacks Bar

Stacks Bar fiber 12–13g fiber Per Quest Stacks Bar

Crispy Chips protein 11–12g protein Per serving, depending on flavor

Crispy Chips net carbs 3–5g net carbs Per serving, depending on flavor

Walmart rollout date March 2 Crispy Protein Chips at select Walmart locations

Grand Try launch March 25 Series available on Quest’s social channels

Previous Partnership Reports

2 past events · Latest: Nov 26 (Positive)

Same Type Pattern 2 events

Date	Event	Sentiment	24h Move	Catalyst
Nov 26	Sports partnership	Positive	+0.4%	Quest named official protein snack partner for USA Rugby national teams.
Mar 06	Celebrity campaign	Positive	-2.0%	Quest launched “It’s Basically Cheating” campaign with Kumail Nanjiani.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Partnership headlines have produced mixed, generally modest moves, with one positive and one negative reaction and an average next-day change of about -0.78%.

Recent Company History

Over the last few months, SMPL has combined brand partnerships and product innovation with leadership and financial developments. Quest previously announced partnerships with USA Rugby and Kumail Nanjiani, which saw modest share reactions. Recent news also included new Quest chip flavors, fiscal Q1 2026 results with reaffirmed FY26 outlook, and the return of Joe Scalzo as CEO. Today’s Quest–Sophie Cunningham collaboration extends this partnership-driven brand strategy alongside ongoing product launches in high-protein snacking.

Key Terms

net carbs, macros

2 terms

net carbs technical

"Each bar is rich in fiber and contains 20g of protein, 3g or fewer net carbs and 1g of sugar"

Net carbs is a nutrition label shorthand that equals total carbohydrates minus components that don’t raise blood sugar much—typically dietary fiber and some sugar alcohols—so it estimates the carbs that most affect energy and blood glucose. For investors, net-carb claims can influence consumer demand, pricing, and regulatory scrutiny for food products much like a bold marketing feature, affecting sales forecasts and brands’ competitive positioning.

macros technical

""At Quest, we never sacrifice flavor for macros, and our new Stacks Bars and Crispy Chips"

Macros are shorthand for macroeconomic factors — the big-picture forces like inflation, interest rates, economic growth, unemployment and central bank policy that shape the whole economy. They matter to investors because they act like the weather for markets: shifts in these broad conditions can move entire sectors, change company profits and alter risk appetite, so monitoring macros helps investors judge market direction and allocate capital.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Cunningham hosts The Grand Try series alongside USA Rugby athletes and showcases Quest's newest additions to its portfolio including Stacks Bars and Crispy Protein Chips.

EL SEGUNDO, Calif., March 4, 2026 /PRNewswire/ -- Quest Nutrition has partnered with professional basketball player Sophie Cunningham to spotlight the brand's innovative product portfolio designed to fuel active, healthy lifestyles. A longtime fan and consumer of Quest bars and snacks, Cunningham will host The Grand Try, a social-first elimination competition series featuring USA Rugby athletes, while introducing the new Quest Stacks Bars and Quest Crispy Protein Chips.

Quest Stacks Bars are indulgent, multi-texture protein bars crafted to deliver both flavor and performance. Each bar is rich in fiber and contains 20g of protein, 3g or fewer net carbs and 1g of sugar, offering the athlete-quality nutrition Quest is known for, without sacrificing taste or texture. Created to satisfy cravings while supporting protein goals, Quest Stacks Bars combine five layers in every bite – crispy, soft and chewy, gooey caramel and crunchy – with a rich chocolatey coating and flavored drizzle. Available in flavors never offered by Quest, including Salted Caramel, Brownie a la Mode and Cinnamon Brown Sugar, Quest Stacks Bars are the most indulgent and texture-forward protein bars Quest has ever launched. Fans can find them on Amazon beginning March 18, with expanded retail availability nationwide starting this April.

Quest's new Crispy Protein Chips deliver bold, satisfying flavor with the irresistibly crisp crunch of traditional potato chips. With 11-12g of protein and 3-5g of net carbs per serving, they're the ultimate cheat code for salty snack cravings.  Sour Cream & Onion, BBQ and Sea Salt flavors will begin rolling out at select Walmart locations starting March 2, with nationwide availability beginning April 15.

"At Quest, we never sacrifice flavor for macros, and our new Stacks Bars and Crispy Chips continue to do what we do best – deliver delicious products with athlete-quality nutrition consumers expect from Quest," said Mike Clawson, Chief Commercial Officer and General Manager of Quest Nutrition. "Our goal is to make even the hardest quests feel easy by helping people reach their nutritional goals through exciting, great-tasting snacks and drinks, and Stacks Bars and Crispy Chips do exactly that."

As the official protein snack partner of the USA Rugby national teams, Quest is also featuring two teams of men's and women's athletes in The Grand Try. They compete head-to-head in high-energy challenges inspired by popular TikTok and Instagram party-style games in a display of elite athleticism, friendly competition and entertainment – all fueled by Quest.

"Quest is always finding new ways to mix things up, so when they asked me to host The Grand Try, I was all in," said Sophie Cunningham. "I love collaborating with other athletes and trying new sports and challenges, so it was the perfect fit. I've been a longtime fan and partner of Quest Nutrition because their product truly delivers on both flavor and high-quality protein, and the new Quest Stacks Bars and Crispy Chips are no exception."

Frequently Asked Questions:

What are Quest Stacks Bars and how are they different from other Quest protein bars?

The next evolution in Quest's bar innovation, Stacks Bars are multi-layered protein bars featuring five distinct layers – crispy, soft and chewy, gooey caramel, and crunchy – finished with a rich chocolatey coating and flavored drizzle. They offer a more indulgent and texture-rich experience compared to Quest's original Protein Bars while also maintaining Quest's great taste and protein-first nutrition fans love.

What are the macros of Quest Stacks Bars?

Each Quest Stacks Bar contains 20g of protein, 12-13g of fiber, 3g or less of net carbs, and 1g of sugar.

What flavors are available in Quest Stacks Bars?

Quest Stacks Bars come in three flavors: Salted Caramel, Brownie a la Mode and Cinnamon Brown Sugar.

When and where can consumers purchase Quest Stacks Bars?

Quest Stacks bars will be available on Amazon beginning March 18, with expanded retail availability nationwide starting in April.

What are Crispy Protein Chips and how do they differ from other Quest Protein Chips?

Crispy Protein Chips are flavor-packed, baked protein chips with the irresistibly crisp texture of traditional potato chips – serving as the ultimate cheat code for salty snack cravings.

What are the macros of Crispy Protein Chips?

Crispy Protein Chips macros vary by flavor:

• 11g of protein, 3g of fiber, 4g of net carbs, and 1g of sugar in crispy Sour Cream & Onion flavored chips
• 11g of protein, 3g of fiber, 5g of net carbs, and 1g of sugar in crispy BBQ flavored chips
• 12g of protein, 4g of fiber, 3g of net carbs, and 1g or less of sugar in crispy Sea Salt flavored chips

What flavors are available for Crispy Protein Chips?

Crispy protein chips come in three flavors: Sour Cream & Onion, BBQ and Sea Salt.

When and where can consumers purchase Crispy Protein Chips?

Crispy Protein Chips will begin rolling out at select Walmart locations starting March 2, with nationwide availability on April 15.

What is The Grand Try series?

The Grand Try series is a social-first elimination series produced by Quest Nutrition where two teams of USA Rugby athletes go head-to-head in high-energy challenges inspired by popular TikTok and Instagram party games.

Who is hosting The Grand Try series?

The Grand Try series is hosted by Quest Nutrition partner and professional basketball player, Sophie Cunningham.

What Games are played in The Grand Try?

During The Grand Try, two teams of USA Rugby participate in high-energy competition challenges including: The Pin Drop, the Pull Race, Flip Tac Toe, "Sophie Says," the Ascent and The Grand Try.

Where can fans watch The Grand Try?

Fans can watch The Grand Try on Quest Nutrition's Instagram, TikTok, and YouTube starting on March 25, with a recap available on Rugby Pass TV in May.

For more information on Quest Stacks Bars, Crispy Chips or The Grand Try, visit QuestNutrition.com, or follow Quest Nutrition on Facebook, Instagram, TikTok and Pinterest.

Simply Good Foods

The Simply Good Foods Company (Nasdaq: SMPL), headquartered in Denver, Colorado, is a consumer-packaged food and beverage company with ambitious goals to raise the bar on what food can be with trusted brands and innovative nutritious snacking products. Within our portfolio of trusted brands (Quest™, Atkins™, and OWYN™), we offer a wide variety of nutritional snacks and beverages, including high protein chips, bars, ready-to-drink (RTD) shakes, and powders, and low sugar, low carb sweets and baked goods. We are a leader of the nutritious snacking movement, poised to expand our healthy lifestyle platform through innovation-driven organic growth and external investment opportunities. To learn more, visit www.thesimplygoodfoodscompany.com. 

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SOURCE Simply Good Foods Co.

FAQ

What are Quest Stacks Bars and when do they launch (SMPL)?

Quest Stacks Bars are multi-layer protein bars with five textures and 20g protein each. According to Simply Good Foods, they debut on Amazon March 18, 2026, with expanded nationwide retail availability beginning in April 2026.

What are the macros for Quest Stacks Bars (SMPL)?

Each Quest Stacks Bar contains 20g protein, 12–13g fiber, ≤3g net carbs and 1g sugar. According to Simply Good Foods, these bars are designed to balance indulgent texture with athlete-quality protein.

What are Quest Crispy Protein Chips and where do they first appear (SMPL)?

Quest Crispy Protein Chips are baked, crunchy protein chips offering 11–12g protein per serving. According to Simply Good Foods, they begin rolling out at select Walmart stores March 2, 2026, with nationwide availability April 15, 2026.

What are the macros for Quest Crispy Protein Chips (SMPL)?

Macros vary by flavor: 11–12g protein, 3–4g fiber, and 3–5g net carbs with about 1g sugar. According to Simply Good Foods, specific values depend on flavor: Sour Cream & Onion, BBQ, or Sea Salt.

Who is hosting The Grand Try series and when does it air (SMPL)?

The Grand Try is hosted by professional basketball player Sophie Cunningham and features USA Rugby athletes. According to Simply Good Foods, episodes appear on Quest Nutrition's Instagram, TikTok, and YouTube starting March 25, 2026.

Where can consumers buy Quest Stacks Bars and Crispy Protein Chips (SMPL)?

Quest Stacks Bars are available on Amazon starting March 18, 2026, with wider retail in April; Crispy Protein Chips start at select Walmart stores March 2, 2026, then nationwide April 15, 2026, according to Simply Good Foods.