Synergy CHC Corp. (NASDAQ: SNYR) Partners with AlaBev to Launch FOCUSfactor® Beverages in 5,000+ Retail Outlets Across Alabama
Synergy CHC Corp. (NASDAQ: SNYR) has announced a strategic distribution partnership with AlaBev to launch its FOCUSfactor® Focus + Energy functional beverage line across Alabama. The partnership will enable distribution to over 5,000 retail outlets including grocery, convenience, and specialty stores.
AlaBev, with 120 years of experience and three warehouses, will leverage its direct-store-delivery network to expand FOCUSfactor's presence in one of the fastest-growing wellness and functional beverage markets. The partnership represents a significant milestone in Synergy's Southeast expansion strategy, targeting consumers seeking cognitive performance and brain health products.
Synergy CHC Corp. (NASDAQ: SNYR) ha annunciato una partnership strategica di distribuzione con AlaBev per lanciare la linea di bevande funzionali FOCUSfactor® Focus + Energy in Alabama. L’accordo consentirà la distribuzione in oltre 5.000 punti vendita, tra cui grandi, negozi di alimentari, convenience e negozi specializzati.
AlaBev, con 120 anni di esperienza e tre magazzini, sfrutterà la propria rete di consegna direttamente ai punti vendita per espandere la presenza di FOCUSfactor in uno dei mercati di benessere e bevande funzionali in più rapida crescita. La partnership rappresenta una tappa importante nella strategia di espansione nel Sud-est di Synergy, rivolta ai consumatori interessati a prestazioni cognitive e salute del cervello.
Synergy CHC Corp. (NASDAQ: SNYR) ha anunciado una asociación estratégica de distribución con AlaBev para lanzar la línea de bebidas funcionales FOCUSfactor® Focus + Energy en Alabama. La colaboración permitirá la distribución a más de 5.000 puntos de venta, incluyendo supermercados, tiendas de conveniencia y tiendas especializadas.
AlaBev, con 120 años de experiencia y tres almacenes, aprovechará su red de entrega directa al punto de venta para ampliar la presencia de FOCUSfactor en uno de los mercados de bienestar y bebidas funcionales de más rápido crecimiento. La asociación representa un hito importante en la estrategia de expansión del Sudeste de Synergy, dirigida a los consumidores que buscan rendimiento cognitivo y salud cerebral.
Synergy CHC Corp. (NASDAQ: SNYR)가 AlaBev와 전략적 유통 파트너십을 발표하여 Alabama 주에서 FOCUSfactor® Focus + Energy 기능성 음료 라인을 출시합니다. 이 파트너십은 식료품점, 편의점, 전문점 등을 포함해 5,000개가 넘는 소매점으로의 유통을 가능하게 할 것입니다.
AlaBev는 120년의 경험과 세 개의 창고를 바탕으로 매장 직접 납품(Direct-Store-Delivery) 네트워크를 활용해 FOCUSfactor의 입지를 빠르게 성장하는 건강·기능성 음료 시장 중 하나로 확장할 것입니다. 이 협력은 Synergy의 남동부 확장 전략에서 중요한 이정표로, 인지 기능 및 두뇌 건강 제품을 찾는 소비자를 대상으로 합니다.
Synergy CHC Corp. (NASDAQ: SNYR) a annoncé un partenariat stratégique de distribution avec AlaBev pour lancer la ligne de boissons fonctionnelles FOCUSfactor® Focus + Energy en Alabama. Le partenariat permettra une distribution à plus de 5 000 points de vente, dont des épiceries, des magasins de proximité et des boutiques spécialisées.
Avec 120 ans d’expérience et trois entrepôts, AlaBev exploiteras son réseau de distribution directe au magasin pour étendre la présence de FOCUSfactor dans l’un des marchés de bien-être et de boissons fonctionnelles à la croissance la plus rapide. Ce partenariat marque une étape importante dans la stratégie d’expansion du Sud-Est de Synergy, visant les consommateurs recherchant des performances cognitives et la santé cérébrale.
Synergy CHC Corp. (NASDAQ: SNYR) hat eine strategische Vertriebskooperation mit AlaBev angekündigt, um die FOCUSfactor® Focus + Energy-Functional-Getränkelinie in Alabama auf den Markt zu bringen. Die Partnerschaft ermöglicht den Vertrieb in über 5.000 Einzelhandelsstellen, einschließlich Lebensmittelgeschäften, Convenience-Stores und Fachgeschäften.
AlaBev, mit 120 Jahren Erfahrung und drei Lagern, wird ihr Direct-Store-Delivery-Netzwerk nutzen, um die Präsenz von FOCUSfactor in einem der am schnellsten wachsenden Wellness- und Functional-Getränkemärkte auszubauen. Die Partnerschaft stellt einen bedeutenden Meilenstein in Synergy’s Expansionsstrategie im Südosten dar und richtet sich an Verbraucher, die kognitive Leistungsfähigkeit und Gehirngesundheit suchen.
Synergy CHC Corp. (NASDAQ: SNYR) أعلنت عن شراكة توزيع استراتيجية مع AlaBev لإطلاق خط مشروبات FOCUSfactor® Focus + Energy الوظيفية في ألاباما. سيمكن الشراكة من التوزيع إلى أكثر من 5,000 متجر بيع بالتجزئة بما في ذلك محلات البقالة والمتاجر السهلة والمتاجر المتخصصة.
ستستفيد AlaBev، التي تتمتع بـ تاريخ يمتد 120 عامًا وثلاث مستودعات، من شبكة التوصيل المباشر إلى المتجر لتوسيع وجود FOCUSfactor في واحدة من أسرع أسواق الواقع المعزّز للصحة والوظائف الغذائية. تمثل الشراكة علامة فارقة في استراتيجية توسع Synergy في جنوب الشرقي، مستهدفة المستهلكين الباحثين عن الأداء المعرفي وصحة الدماغ.
Synergy CHC Corp. (NASDAQ: SNYR) 公布与 AlaBev 的战略分销伙伴关系，在阿拉巴马州推出其 FOCUSfactor® Focus + Energy 功能性饮料系列。该伙伴关系将实现对 超过 5,000 家零售点 的分销，覆盖超市、便利店与专卖店。
AlaBev 拥有 120 年 的经验和三座仓库，将利用其直送门店的网络，扩大 FOCUSfactor 在这一增长最快的健康与功能性饮料市场的影响力。此次合作标志着 Synergy 在东南部扩张战略中的一个重要里程碑，面向寻求认知性能与大脑健康的消费者。
- Partnership secures distribution to over 5,000 retail locations across Alabama
- Expansion into fast-growing wellness and functional beverage market segment
- Leverages AlaBev's established distribution network and 120-year market presence
- Strategic alignment with growing consumer demand for nootropic and brain health products
- None.
Insights
Synergy's AlaBev partnership gives FOCUSfactor beverages access to 5,000+ Alabama retailers, expanding their functional drink footprint in a growing market.
This distribution agreement marks a strategic expansion for Synergy CHC's FOCUSfactor functional beverages into the Southeast market. The partnership leverages AlaBev's century-old distribution infrastructure with three warehouses and established relationships across over 5,000 retail locations in Alabama, including grocery, convenience, and specialty stores.
The deal's significance lies in AlaBev's direct-store-delivery (DSD) capabilities, which typically provide better merchandising execution, inventory management, and retail compliance than alternative distribution methods. This should translate to stronger shelf presence and velocity for FOCUSfactor beverages and shots in a region described as "one of the nation's fastest-growing wellness and functional beverage markets."
The timing aligns with broader market trends, as functional beverages containing nootropics and cognitive health ingredients are outpacing traditional energy drinks. Synergy is strategically positioning FOCUSfactor to capture this growing consumer segment that seeks mental clarity and sustained energy benefits rather than just caffeine hits.
While this agreement covers only Alabama, it appears to be part of a larger geographic expansion strategy for Synergy CHC, with the press release indicating additional retail and distribution announcements expected in the coming months. The success of this regional partnership could serve as a template for similar arrangements in neighboring Southeast states, potentially accelerating FOCUSfactor's path to becoming a national brand in the functional beverage category.
WESTBROOK, Maine, Sept. 17, 2025 (GLOBE NEWSWIRE) -- Synergy CHC Corp. (NASDAQ: SNYR), a leading consumer health and wellness company, today announced a strategic distribution partnership with AlaBev, one of the Southeast’s premier beverage distributors, to expand retail availability of its flagship FOCUSfactor® Focus + Energy functional beverage line and brain-health energy shots.
Under this agreement, AlaBev will distribute FOCUSfactor products to more than 5,000 grocery, convenience, and specialty retailers across Alabama, making the clinically supported cognitive performance brand widely accessible to consumers seeking clean, science-backed energy and focus solutions.
AlaBev: A Century of Distribution Strength
With nearly 120 years of experience and three strategically located warehouses, AlaBev has built a reputation as a trusted direct-store-delivery (DSD) distributor, partnering with global and emerging brands to deliver exceptional retail execution across the Southeast. By leveraging AlaBev’s long-standing retail relationships, Synergy CHC is positioned to accelerate market penetration in one of the nation’s fastest-growing wellness and functional beverage markets.
Synergy CHC Expands FOCUSfactor® Nationwide
The AlaBev partnership represents a significant milestone in Synergy’s Southeast expansion strategy, building on momentum as FOCUSfactor® beverages and shots gain traction with health-conscious consumers, athletes, and professionals seeking performance-driven brain health products. This announcement comes as functional beverages continue to outpace traditional energy drinks, driven by growing consumer demand for nootropic ingredients, natural focus boosters, and cognitive health support.
Jack Ross, CEO of Synergy CHC Corp., commented: “AlaBev is a proven distributor with deep roots in Alabama, a stellar reputation for execution, and a strong track record of scaling brands across the Southeast. Their reach and operational expertise make them an ideal partner to accelerate FOCUSfactor’s growth in this important market. This partnership ensures Alabama consumers will gain easier access to our beverages and shots designed to deliver mental clarity, sustained energy, and overall cognitive performance—benefits that align perfectly with today’s wellness-driven lifestyle.”
Michael Silinsky, CFO of AlaBev, added: “FOCUSfactor®” is a brand that stands out in the rapidly growing functional beverage category, and we’re excited to bring its unique focus-and-energy benefits to retail partners across Alabama. AlaBev’s mission has always been to connect consumers with innovative, high-quality products, and this collaboration with Synergy is a natural fit. Together, we look forward to building FOCUSfactor into a household name across our state.”
Driving Market Awareness and Shareholder Value
The new distribution agreement underscores Synergy’s commitment to expanding its functional beverage business through targeted regional partnerships that deliver brand awareness, sales growth, and shareholder value. With AlaBev’s deep market expertise and Synergy’s portfolio of science-backed wellness brands, FOCUSfactor® is well positioned for a strong debut across Alabama.
With momentum building in multiple geographies and product categories, the company expects to announce additional retail wins, new distribution deals, and market expansion updates in the months ahead.
About Synergy CHC Corp.
Synergy CHC Corp. develops and markets consumer health and wellness products, led by its flagship brands FOCUSfactor® and Flat Tummy®. FOCUSfactor®, a clinically studied brain health supplement and functional beverage line with a 25-year legacy, enjoys established distribution in the U.S., Canada, and the U.K. through major retailers including Costco, Walmart, Amazon, BJ's, and Walgreens, among others. The brand continues to accelerate growth, penetrating new markets both domestically and internationally, with recent retail wins across mass, grocery, pharmacy, convenience, and wholesale channels poised to drive meaningful gains in late 2025. Flat Tummy® complements Synergy's portfolio as a lifestyle brand focused on women's wellness and weight management.
Investor Relations
Gateway Group
Cody Slach, Greg Robles
949.574.3860
SNYR@gateway-grp.com
FAQ
What is the new distribution partnership between Synergy CHC (NASDAQ: SNYR) and AlaBev?
How many retail outlets will carry FOCUSfactor products through the AlaBev partnership?
What is AlaBev's experience in beverage distribution?
How does this partnership align with Synergy CHC's growth strategy?
What types of products will be distributed through the SNYR-AlaBev partnership?
