Synergy CHC Corp. (NASDAQ: SNYR) Partners with AlaBev to Launch FOCUSfactor® Beverages in 5,000+ Retail Outlets Across Alabama

Rhea-AI Summary

Synergy CHC Corp. (NASDAQ: SNYR) has announced a strategic distribution partnership with AlaBev to launch its FOCUSfactor® Focus + Energy functional beverage line across Alabama. The partnership will enable distribution to over 5,000 retail outlets including grocery, convenience, and specialty stores.

AlaBev, with 120 years of experience and three warehouses, will leverage its direct-store-delivery network to expand FOCUSfactor's presence in one of the fastest-growing wellness and functional beverage markets. The partnership represents a significant milestone in Synergy's Southeast expansion strategy, targeting consumers seeking cognitive performance and brain health products.

Positive

• Partnership secures distribution to over 5,000 retail locations across Alabama
• Expansion into fast-growing wellness and functional beverage market segment
• Leverages AlaBev's established distribution network and 120-year market presence
• Strategic alignment with growing consumer demand for nootropic and brain health products

Negative

• None.

News Market Reaction

-4.26% 5.7x vol

11 alerts

-4.26% News Effect

+21.1% Peak Tracked

-14.0% Trough Tracked

-$1M Valuation Impact

$28M Market Cap

5.7x Rel. Volume

On the day this news was published, SNYR declined 4.26%, reflecting a moderate negative market reaction. Argus tracked a peak move of +21.1% during that session. Argus tracked a trough of -14.0% from its starting point during tracking. Our momentum scanner triggered 11 alerts that day, indicating notable trading interest and price volatility. This price movement removed approximately $1M from the company's valuation, bringing the market cap to $28M at that time. Trading volume was exceptionally heavy at 5.7x the daily average, suggesting significant selling pressure.

Data tracked by StockTitan Argus on the day of publication.

WESTBROOK, Maine, Sept. 17, 2025 (GLOBE NEWSWIRE) -- Synergy CHC Corp. (NASDAQ: SNYR), a leading consumer health and wellness company, today announced a strategic distribution partnership with AlaBev, one of the Southeast’s premier beverage distributors, to expand retail availability of its flagship FOCUSfactor® Focus + Energy functional beverage line and brain-health energy shots.

Under this agreement, AlaBev will distribute FOCUSfactor products to more than 5,000 grocery, convenience, and specialty retailers across Alabama, making the clinically supported cognitive performance brand widely accessible to consumers seeking clean, science-backed energy and focus solutions.

AlaBev: A Century of Distribution Strength

With nearly 120 years of experience and three strategically located warehouses, AlaBev has built a reputation as a trusted direct-store-delivery (DSD) distributor, partnering with global and emerging brands to deliver exceptional retail execution across the Southeast. By leveraging AlaBev’s long-standing retail relationships, Synergy CHC is positioned to accelerate market penetration in one of the nation’s fastest-growing wellness and functional beverage markets.

Synergy CHC Expands FOCUSfactor® Nationwide

The AlaBev partnership represents a significant milestone in Synergy’s Southeast expansion strategy, building on momentum as FOCUSfactor® beverages and shots gain traction with health-conscious consumers, athletes, and professionals seeking performance-driven brain health products. This announcement comes as functional beverages continue to outpace traditional energy drinks, driven by growing consumer demand for nootropic ingredients, natural focus boosters, and cognitive health support.

Jack Ross, CEO of Synergy CHC Corp., commented: “AlaBev is a proven distributor with deep roots in Alabama, a stellar reputation for execution, and a strong track record of scaling brands across the Southeast. Their reach and operational expertise make them an ideal partner to accelerate FOCUSfactor’s growth in this important market. This partnership ensures Alabama consumers will gain easier access to our beverages and shots designed to deliver mental clarity, sustained energy, and overall cognitive performance—benefits that align perfectly with today’s wellness-driven lifestyle.”

Michael Silinsky, CFO of AlaBev, added: “FOCUSfactor®” is a brand that stands out in the rapidly growing functional beverage category, and we’re excited to bring its unique focus-and-energy benefits to retail partners across Alabama. AlaBev’s mission has always been to connect consumers with innovative, high-quality products, and this collaboration with Synergy is a natural fit. Together, we look forward to building FOCUSfactor into a household name across our state.”

Driving Market Awareness and Shareholder Value

The new distribution agreement underscores Synergy’s commitment to expanding its functional beverage business through targeted regional partnerships that deliver brand awareness, sales growth, and shareholder value. With AlaBev’s deep market expertise and Synergy’s portfolio of science-backed wellness brands, FOCUSfactor® is well positioned for a strong debut across Alabama.

With momentum building in multiple geographies and product categories, the company expects to announce additional retail wins, new distribution deals, and market expansion updates in the months ahead.

About Synergy CHC Corp.

Synergy CHC Corp. develops and markets consumer health and wellness products, led by its flagship brands FOCUSfactor^® and Flat Tummy^®. FOCUSfactor^®, a clinically studied brain health supplement and functional beverage line with a 25-year legacy, enjoys established distribution in the U.S., Canada, and the U.K. through major retailers including Costco, Walmart, Amazon, BJ's, and Walgreens, among others. The brand continues to accelerate growth, penetrating new markets both domestically and internationally, with recent retail wins across mass, grocery, pharmacy, convenience, and wholesale channels poised to drive meaningful gains in late 2025. Flat Tummy^® complements Synergy's portfolio as a lifestyle brand focused on women's wellness and weight management.

Investor Relations
Gateway Group
Cody Slach, Greg Robles
949.574.3860
SNYR@gateway-grp.com

FAQ

What is the new distribution partnership between Synergy CHC (NASDAQ: SNYR) and AlaBev?

Synergy CHC has partnered with AlaBev to distribute FOCUSfactor® Focus + Energy functional beverages and brain-health energy shots to over 5,000 retail locations across Alabama.

How many retail outlets will carry FOCUSfactor products through the AlaBev partnership?

The partnership will distribute FOCUSfactor products to more than 5,000 grocery, convenience, and specialty retailers throughout Alabama.

What is AlaBev's experience in beverage distribution?

AlaBev has nearly 120 years of experience as a direct-store-delivery distributor, with three strategically located warehouses and established relationships with retailers across the Southeast.

How does this partnership align with Synergy CHC's growth strategy?

This partnership represents a significant milestone in Synergy's Southeast expansion strategy, targeting the fast-growing wellness and functional beverage market while building brand awareness and sales growth.

What types of products will be distributed through the SNYR-AlaBev partnership?

The partnership will distribute FOCUSfactor® Focus + Energy functional beverage line and brain-health energy shots, which are designed to deliver mental clarity, sustained energy, and cognitive performance.