Georgia Power, Atlanta Falcons team up for Light Up the Holidays contest
Rhea-AI Summary
Georgia Power (NYSE: SO) and the Atlanta Falcons launched the Light Up the Holidays Contest running Nov. 28–Dec. 27, 2025 on Georgia Power's Instagram.
Customers may enter Nov. 28–Dec. 12 by following @ga_power, commenting on the Nov. 28 post, tagging two friends, and posting an original festive photo with hashtags #GeorgiaPower and #ShowYourGlow. Finalists are announced Dec. 15; public voting runs Dec. 15–22; the winner is announced Dec. 27.
Prizes include a Grand Prize with four sideline Falcons tickets, a $5,000 Georgia Power charity donation, a $600 hotel VISA gift card, energy savings kit, and Falcons items; additional cash-for-charity and fan-package prizes awarded for 2nd and 3rd–5th places.
The release also lists LED, wiring, timer, heater and ladder safety tips and energy-efficiency recommendations and links to GeorgiaPower.com/Efficiency for more tips.
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News Market Reaction – SO
On the day this news was published, SO gained 1.06%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Peers in regulated electric utilities showed mixed, modest moves (e.g., DUK -0.15%, AEP -0.22%, D +0.28%), suggesting today’s -1.65% move in SO was more stock-specific than broad sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 10 | Regulatory agreement | Positive | -1.6% | Stipulated agreement to add ~9,900 MW while lowering typical customer costs. |
| Dec 08 | Grid investment update | Positive | -0.8% | Announcement of major South Metro Atlanta transmission upgrades under 10-year plan. |
| Dec 02 | Rate stability plan | Positive | +0.0% | Alabama Power committed to keeping regulated retail rate components steady through 2027. |
| Nov 26 | Marketing/community promo | Positive | +1.1% | Georgia Power and Atlanta Falcons launched Light Up the Holidays Instagram contest. |
| Nov 10 | Charitable program milestone | Positive | -0.7% | Project SHARE 40th anniversary highlighting $84M assistance to 425,000 families. |
Recent company and subsidiary announcements skew positive or customer-focused, yet 3 of the last 5 such releases were followed by negative price reactions, showing frequent divergence between news tone and short-term trading.
Over the last several weeks, Southern Company-related releases have highlighted regulatory agreements, grid investments, customer rate stability and community initiatives. Notable items include a stipulated agreement supporting ~9,900 MW of new resources with at least $556 million in incremental annual revenue, major South Metro Atlanta transmission projects under a 10-year plan, and Alabama Power’s commitment to steady rates through 2027. Georgia Power has also emphasized charitable efforts like Project SHARE and promotional contests, including Light Up the Holidays, reinforcing a customer and community-centric narrative.
Market Pulse Summary
This announcement highlights a joint Georgia Power and Atlanta Falcons contest designed to boost customer engagement and community service, with prizes including a $5,000 charity donation and other fan experiences. It pairs marketing with safety and efficiency messaging, emphasizing LEDs, wiring checks, and thermostat settings around 68 degrees. In context of recent news on grid investments, regulatory agreements and charitable programs, it reinforces a broader focus on customer relations rather than directly altering Southern Company’s financial profile.
Key Terms
501(c)(3) regulatory
underwriters laboratories (UL) technical
AI-generated analysis. Not financial advice.
Georgians invited to showcase holiday cheer and community service for a chance to win holiday prize packs;
Promotion runs Nov. 28 – Dec. 27 on Instagram
How to Enter – It's Easy!
- Follow @ga_power on Instagram.
- Comment on Georgia Power's Nov. 28 contest announcement post on Instagram explaining why you, or your friend is lighting up the holidays through a festive display or acts of community service.
- Tag 2 friends.
- Post an original festive photo on your Instagram grid using hashtags #GeorgiaPower and #ShowYourGlow
Following the submission period, finalists will be contacted via Instagram. The selected finalists will be publicly announced on Dec. 15 through a collaboration post on Georgia Power's Instagram page. From Dec. 15 through Dec. 22, the public will have the opportunity to vote for their favorite finalist. The winner will be announced on Dec. 27 via a collaboration post on Georgia Power's Instagram page.
Prizes:
Grand Prize (1st Place):
- Four sideline tickets to the Atlanta Falcons vs. New Orleans Saints game at Mercedes-Benz Stadium in January
$5,000 - Hotel stay in
Atlanta ($600 - Sponsor Energy Savings Kit
- Surprise items from the Atlanta Falcons to keep the season bright
2nd Place:
$2,000 - Admission to a local holiday light show (
$200 - Sponsor Energy Savings Kit
- A surprise item from the Atlanta Falcons to keep the season bright
Runner-Up Prizes (3rd–5th Place):
- Admission to a local holiday light show (
$200 - Energy Savings Kit
- A surprise item from the Atlanta Falcons to keep the season bright
No purchase necessary, eligibility extends to all legal
Georgia Power encourages customers to keep energy efficiency and holiday safety top of mind this season with the following tips:
- Light with LEDs. LED decorations can use more than 50 percent less energy than traditional incandescent decorations and last up to 10 times longer.
- Watch the Wires. Check each set of lights for frayed wires and cracked or broken sockets before use and look for certifications such as Underwriters Laboratories (UL), which indicate testing for safety.
- Spread the Load. Don't overload wall sockets or extension cords and follow instructions for connecting light sets end to end. Where possible, utilize different outlets on separate circuits.
- Timing Counts. Use timers to ensure that holiday decorations are only in use when people are at home, or awake, to enjoy them.
- Keep Warm Safely. Never leave a space heater unattended and ensure they are a safe distance from curtains and other flammable material. Electric blankets should never be used while sleeping or be placed under other items.
- Look Out for Ladders. Use care when using ladders, especially outside near your home's power drop or power lines.
In addition to holiday tips, replacing air filters, replacing cracked or peeling caulk or weather stripping around doors and windows, and keeping thermostats steady around 68 degrees can help families stay cozy while saving energy too.
Customers can learn more about even more energy savings tips at GeorgiaPower.com/Efficiency.
About Georgia Power
Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the company's promise to 2.8 million customers in all but four of
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SOURCE Georgia Power
FAQ
How do Georgia Power (SO) customers enter the Light Up the Holidays contest on Instagram?
What are the key contest dates for Georgia Power and Atlanta Falcons' Light Up the Holidays (SO)?
What does the Grand Prize for the Georgia Power (SO) Light Up the Holidays contest include?
Who is eligible to enter the Georgia Power (SO) Light Up the Holidays contest?
Will Georgia Power (SO) donate to charities as part of the contest prizes?
