Apivia Courtage Brings Agentic AI to its Contact Centers With SoundHound’s Amelia 7 Platform
SoundHound AI (Nasdaq: SOUN) and Apivia Courtage announced a pilot deployment of Amelia 7 agentic AI in Apivia Courtage's contact centers, with the pilot shown at Reavie in Cannes on Oct 8–10, 2025. The partnership follows earlier deployments where Amelia drove a 20% productivity increase and handled thousands of calls on medical reimbursement and guarantee queries. Amelia 7 adds multi-intent reasoning, actioning (quotes, updates, OTP identity checks), multi-channel support, and advanced speech recognition to enable customer self-service and human escalation where needed.
SoundHound AI (Nasdaq: SOUN) e Apivia Courtage hanno annunciato un dispiegamento pilota di Amelia 7, IA agentica, nei centri di contatto di Apivia Courtage, con il pilota mostrato a Reavie a Cannes dal 8 al 10 ottobre 2025. La partnership segue implementazioni precedenti in cui Amelia ha guidato un aumento della produttività del 20% e gestito migliaia di chiamate su rimborsi medici e domande di garanzia. Amelia 7 aggiunge ragionamento a multi-intento, azionamento (preventivi, aggiornamenti, controlli di identità OTP), supporto multi‑canale e riconoscimento vocale avanzato per consentire l’auto‑servizio dei clienti e l’escalation umana dove necessario.
SoundHound AI (Nasdaq: SOUN) y Apivia Courtage anunciaron un despliegue piloto de la IA agentica Amelia 7 en los centros de contacto de Apivia Courtage, con el piloto mostrado en Reavie en Cannes del 8 al 10 de octubre de 2025. La asociación sigue a despliegues anteriores donde Amelia impulsó un aumento del 20% en la productividad y gestionó miles de llamadas sobre reembolsos médicos y consultas de garantías. Amelia 7 añade razonamiento de múltiples intenciones, ejecución (citas, actualizaciones, verificaciones de identidad OTP), soporte multicanal y reconocimiento de voz avanzado para permitir el autoservicio del cliente y la escalación humana cuando sea necesario.
SoundHound AI (나스닥: SOUN) 및 Apivia Courtage가 Apivia Courtage의 고객센터에서 Amelia 7 에이전트 AI의 파일럿 배치를 발표했습니다. 파일럿은 칸의 Reavie에서 2025년 10월 8일~10일에 시연되었습니다. 이 파트너십은 Amelia가 생산성 20% 증가를 이끌고 의료 상환 및 보증 문의에 대한 수천 건의 전화를 처리한 이전 배치를 따릅니다. Amelia 7 은 다중 의도 추론, 실행(견적, 업데이트, OTP 신원 확인), 다중 채널 지원, 고급 음성 인식을 추가하여 고객의 셀프서비스를 가능하게 하고 필요 시 인간으로의 에스컬레이션을 제공합니다.
SoundHound AI (Nasdaq: SOUN) et Apivia Courtage ont annoncé un déploiement pilote de Amelia 7, IA agentique, dans les centres de contact d'Apivia Courtage, le pilote étant présenté à Reavie à Cannes du 8 au 10 octobre 2025. Le partenariat fait suite à des déploiements antérieurs où Amelia a généré une augmentation de productivité de 20 % et géré des milliers d'appels sur les remboursements médicaux et les questions de garantie. Amelia 7 ajoute un raisonnement à multi-intentions, l'actionnement (devis, mises à jour, vérifications d'identité OTP), un support multicanal et une reconnaissance vocale avancée pour permettre l'auto-service client et l'escalade humaine lorsque nécessaire.
SoundHound AI (Nasdaq: SOUN) und Apivia Courtage kündigten eine Pilotimplementierung der Amelia 7, einer agentischen KI, in den Contact Centern von Apivia Courtage an, wobei der Pilot in Reavie in Cannes vom 8.–10. Oktober 2025 vorgestellt wurde. Die Partnerschaft folgt auf frühere Implementierungen, bei denen Amelia eine Produktivitätssteigerung von 20 % erzielte und Tausende von Anrufen zu medizinischen Erstattungen und Garantien bearbeitete. Amelia 7 ergänzt Multi‑Intent‑Reasoning, Actioning (Angebote, Updates, OTP‑Identitätsprüfungen), Multi‑Channel‑Support und fortschrittliche Spracherkennung, um den Self‑Service der Kunden zu ermöglichen und bei Bedarf eine menschliche Eskalation zu ermöglichen.
SoundHound AI (ناسداك: SOUN) وApivia Courtage أعلنا عن نشر تجريبي لـ Amelia 7، ذكاء اصطناعي يعمل كوكيل في مراكز الاتصالات لدى Apivia Courtage، مع عرض التجربة في Reavie في كانّ في الفترة من 8 إلى 10 أكتوبر 2025. تتبع هذه الشراكة deployed سابق حيث أدت Amelia إلى زيادة في الإنتاجية بنسبة 20% وتولت آلاف المكالمات المتعلقة بتعويضات طبية واستفسارات الضمان. تضيف Amelia 7 التفكير متعدد النوايا، والتنفيذ (عروض، تحديثات، تحقق الهوية عبر OTP)، ودعم متعدد القنوات، وتعرّف صوتي متقدم لتمكين خدمة العملاء ذاتيًا وتصعيد المسائل إلى البشر عند الحاجة.
SoundHound AI（纳斯达克：SOUN） 与 Apivia Courtage 宣布在 Apivia Courtage 的呼叫中心进行 Amelia 7 代理式 AI 的试点部署，试点将于 2025 年 10 月 8–10 日 在戛纳的 Reavie 展示。此合作关系延续了早前的部署，其中 Amelia 实现了 20% 的生产力提升，并处理了关于医疗报销和担保查询的数千通来电。Amelia 7 增加了多意图推理、执行（报价、更新、OTP 身份验证）、多渠道支持以及先进的语音识别能力，以实现客户自助服务并在必要时提升至人工处理。
- Contact center productivity improved by 20%
- AI agents handled thousands of calls on insurance topics
- Amelia 7 supports multi-intent reasoning and task execution
- Platform offers multi-channel voice, chat, and text with low-latency speech recognition
- None.
Insights
Apivia Courtage pilots SoundHound's Amelia 7 to automate contact-center tasks; prior deployment showed a
SoundHound's Amelia 7 brings agentic AI capabilities—reasoning, multi-intent handling, and cross-channel voice/chat—into Apivia Courtage's contact centers to shift routine work to AI. The partnership already handled thousands of calls and produced a measured
Key dependencies and risks include the real-world reliability of LLM-driven reasoning in regulated insurance interactions and the integration of deterministic flows with human escalation. The company reports rigorous benchmarking, but the effectiveness will depend on sustained accuracy in identity verification, data updates, and financial calculations under live conditions.
Watch for pilot outcomes and operational metrics after the demo at
Pilot already underway as the insurer seeks to reinvent self-service with AI agents that can reason, act, and perform complex tasks
SANTA CLARA, Calif., Oct. 08, 2025 (GLOBE NEWSWIRE) -- SoundHound AI, Inc. (Nasdaq: SOUN), a global leader in voice and conversational AI, and Apivia Courtage, part of AEMA Group, one of the world’s largest mutual and cooperative insurers, today announced that they are innovating together to bring agentic AI to Apivia Courtage’s contact centers via SoundHound’s Amelia 7 AI agent platform.
Apivia Courtage will be deploying Amelia 7, one of the first truly agentic AI platforms on the market, as a key part of the company’s digital transformation strategy. The move builds on a successful relationship between the two companies, which already saw SoundHound’s Amelia platform drive a
Since 2023, the partnership between the two companies has sought to introduce advanced AI agents to support Apivia Courtage’s existing team and deliver innovation that improves customer service. So far, SoundHound’s AI Agents have handled thousands of calls on topics related to medical expense reimbursement and information on insurance guarantee levels. As a result, the company has been able to focus its human teams on bringing more value and time to their relationships with brokers and clients.
Now Amelia 7’s advanced agentic capabilities will enable Apivia Courtage to handle inbound customer queries with fleets of AI agents that can reason, act, and perform complex tasks based on multiple intents. This will allow customers to seamlessly “self-serve” without the need to escalate to a human agent.
Key features of Amelia 7 for Apivia Courtage include:
- Verifying the identity of customers using a one-time password as part of a humanlike interaction
- Answering contract related questions
- Updating personal information, such as a postal address or phone number
- Calculating the financial impact of updates to an insurance contract
- Sending a quote to the customer or schedule a meeting with a human advisor
Apivia Courtage is pioneering the use of this technology in the insurance industry, and will be showing the pilot demo to delegates at Reavie in Cannes, France this year, between October 8-10. The company undertook a thorough evaluation of SoundHound’s agentic AI – which is powered by large language models – using strict benchmarks to ensure it was robust and concluded that it was ready to be customer facing.
"Thanks to Amelia 7 Agentic AI, we are deploying a multi-service platform to ensure our clients have seamless and innovative experiences,” said Emmanuelle Nguyen, CEO of Apivia Courtage. “At the same time, we are empowering our teams to focus on their expertise and create added value."
Thanks to the platform’s Agentic+ framework, businesses in the insurance industry and beyond can leverage the reasoning and planning skills of LLMs in combination with more traditional deterministic flows, and human escalation as required. Amelia’s AI agents also operate across channels (e.g. chat, text, voice, etc), and utilize SoundHound’s advanced speech recognition – which has low latency, exceptional natural language understanding, and includes enterprise tuning for optimal responses. This allows customers to speak naturally and be understood.
“This deployment of Amelia 7 will put Apivia Courtage at the leading edge of AI for customer service,” said Gérald Audenis, Head of Operations, Europe at SoundHound AI. “The insurance industry as a whole really stands to benefit from this wave of innovation and platforms like Amelia 7 that drive value for businesses while delivering a faster, more efficient service to their customers."
Learn more about SoundHound AI’s Amelia 7 platform here.
About SoundHound AI
SoundHound AI (Nasdaq: SOUN), a global leader in voice and conversational AI, delivers solutions that allow businesses to offer superior experiences to their customers. Built on proprietary technology, SoundHound’s voice AI delivers best-in-class speed and accuracy in numerous languages to product creators and service providers across retail, financial services, healthcare, automotive, smart devices, and restaurants. The company’s various groundbreaking AI-driven products include Smart Answering, Smart Ordering, Dynamic Drive-Thru, and the Amelia Platform, which powers AI Agents for enterprise. In addition, SoundHound Chat AI, a powerful voice assistant with integrated Generative AI, and Autonomics, a category-leading operations platform that automates IT processes, have enabled SoundHound to power millions of products and services, and process billions of interactions each year for world class businesses.
Media Contact
Gianna Arantes
(201) 815-9852
PR@Soundhound.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e30e6864-faa4-4ce2-9578-b96a231de676
FAQ
What did SoundHound (SOUN) announce with Apivia Courtage on October 8, 2025?
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Which customer tasks can Amelia 7 perform for Apivia Courtage customers?
When and where was the Amelia 7 pilot demo shown to delegates?
Will Amelia 7 replace human agents at Apivia Courtage?
