Absa Life Goes Live with Sapiens Insurance Platform to Modernize Core Systems and Enhance Customer Journeys
- Implementation of comprehensive insurance platform streamlines operations and enhances customer experience
- Integration with Salesforce enables improved multichannel distribution strategy
- New AI models being developed for real-time insights and predictive capabilities
- Platform provides foundation for future business expansion and scalability
- None.
Insights
Sapiens demonstrates strong execution with comprehensive platform implementation at Absa Life, showing cross-selling success and AI innovation capabilities.
This Absa Life implementation represents a significant win for Sapiens, showcasing their ability to deploy their complete insurance platform stack for a major financial services provider. The implementation spans multiple product lines - CoreSuite, DigitalSuite, DataSuite, and Cloud Services - demonstrating Sapiens' successful cross-selling strategy and integrated value proposition.
The depth of this implementation is noteworthy. Beyond basic policy administration, Sapiens is providing data consolidation across legacy systems, enabling Absa to maintain business continuity while modernizing. The Salesforce integration through "deep linking" shows Sapiens' flexibility in working within clients' existing technology ecosystems rather than forcing replacement.
What's particularly significant is the AI model development mentioned for DataSuite. This indicates Sapiens isn't merely providing traditional insurance software but is advancing into higher-value predictive analytics capabilities. Insurance software vendors who can deliver actionable data insights typically command premium pricing and create stronger client dependencies than those offering basic administration systems.
The implementation supports Absa's funeral insurance line with plans for expansion, suggesting potential for recurring revenue growth as additional insurance products are migrated to the platform. This "land and expand" approach is the hallmark of successful enterprise software vendors.
While not transformative for Sapiens' overall business, this implementation validates their product strategy and demonstrates their execution capabilities in deploying complex, integrated insurance platforms that combine core processing, digital engagement, and data analytics in a cloud environment.
New platform marks a major step in Absa Life's core systems transformation, simplifying operations, improving agility, and laying the foundation for AI-driven innovation

Absa Life selected Sapiens CoreSuite as the foundation of its modernization strategy to help simplify its technology landscape and enhance customer experiences. Sapiens DigitalSuite will accelerate its multichannel strategy by "deep linking"into Salesforce. The go-live also includes the rollout of Sapiens DataSuite across the CoreSuite solution and existing legacy systems, providing consolidated data management for improved business insights. New AI models are being developed for DataSuite and will empower Absa Life to leverage advanced cloud-based architecture to deliver real-time insights and predictive capabilities.
According to Michelle Niemand, Absa Life Future Fit Programme Director: "The successful implementation of this platform is an important milestone for Absa Life. It simplifies our core operations, supports our digital ambitions, and allows us to respond more effectively to customer needs in a dynamic market. We're excited about what this means for our future."
"This is a key moment in Absa Life's transformation journey and it is extremely exciting that Sapiens is developing two new AI models as part of Absa's platform," said Roni Al-Dor, Sapiens President and CEO. "Our partnership reflects a shared vision of building a modern, agile insurance business, able to respond quickly to market needs and customer expectations. This successful go-live positions Absa Life to further consolidate legacy systems, scale new offerings, and leverage the power of AI-driven innovation."
Sapiens Insurance Platform is an AI-based, open, integrated platform that accelerates adoption, delivers sustained value, and empowers insurers to swiftly adapt to market changes and offer innovative products and services more efficiently.
Sapiens CoreSuite for Life & Pensions is a software solution for end-to-end core operations and processes. An award-winning policy administration system, it supports individual and group products across life, health, wealth & retirement.
Sapiens DigitalSuite is a comprehensive, cloud-native, future-proof digital engagement suite specifically designed to enable, sustain and grow insurance businesses.
Sapiens DataSuite is a data management solution that empowers insurers to produce actionable insights and maximise the value of their data resulting in smarter decision making. DataSuite is a modular, highly innovative, business intelligence solution designed specifically for insurance markets.
Sapiens Cloud Services support business growth with elastic scaling and a holistic offering of value-added cloud services. It provides all operations and application management services under one roof.
About Absa Bank Limited
Absa Bank Limited ('Absa Bank') is a wholly owned subsidiary of Absa Group Limited, which is listed on the Johannesburg Stock Exchange and is one of
About Sapiens
Sapiens International Corporation (NASDAQ and TASE: SPNS) is a global leader in intelligent SaaS-based software solutions. With Sapiens' robust platform, customer-driven partnerships, and rich ecosystem, insurers are empowered to future-proof their organizations with operational excellence in a rapidly changing marketplace. Our Saas-based solutions help insurers harness the power of AI and advanced automation to support core solutions for property and casualty, workers' compensation, and life insurance, including reinsurance, financial & compliance, data & analytics, digital, and decision management. Sapiens boasts a longtime global presence, serving over 600 customers in more than 30 countries with its innovative offerings. Recognized by industry experts and selected for the Microsoft Top 100 Partner program, Sapiens is committed to partnering with our customers for their entire transformation journey and is continuously innovating to ensure their success.
For more information visit https://sapiens.com or follow us on LinkedIn.
Investor and Media Contact
Yaffa Cohen-Ifrah
Sapiens Chief Marketing Officer and Head of Investor Relations
Email: Yaffa.cohen-ifrah@sapiens.com
Forward Looking Statements
Certain matters discussed in this press release that are incorporated herein and therein by reference are forward-looking statements within the meaning of Section 27A of the Securities Act, Section 21E of the Exchange Act and the safe harbor provisions of the
While we believe such forward-looking statements are based on reasonable assumptions, should one or more of the underlying assumptions prove incorrect, or these risks or uncertainties materialise, our actual results may differ materially from those expressed or implied by the forward-looking statements. Please read the risks discussed under the heading "Risk Factors" in our Annual Report on Form 20-F for the year ended December 31, 2024, in order to review conditions that we believe could cause actual results to differ materially from those contemplated by the forward-looking statements. You should not rely upon forward-looking statements as predictions of future events. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that future results, levels of activity, performance and events and circumstances reflected in the forward-looking statements will be achieved or will occur. Except as required by law, we undertake no obligation to update publicly any forward-looking statements for any reason, to conform these statements to actual results or to changes in our expectations.
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