Welcome to our dedicated page for Sprout Social news (Ticker: SPT), a resource for investors and traders seeking the latest updates and insights on Sprout Social stock.
Sprout Social, Inc. develops cloud-based social media management and analytics software for brands that use social messaging, data, workflows and engagement tools across major social networks and digital platforms. Its platform includes publishing and engagement, customer care, influencer marketing, advocacy, social listening, analytics and AI-powered business intelligence.
Company news commonly covers subscription revenue trends, annual recurring revenue customer cohorts, remaining performance obligations, profitability measures, product launches such as Sprout AI, Trellis and NewsWhip by Sprout Social, partnerships with social platforms, research on social intelligence and consumer behavior, webinars, capital allocation actions and quarterly earnings announcements.
Sprout Social (SPT) released Q3 2026 Pulse Survey data showing many consumers plan to cut holiday spending and lean on social media throughout their shopping journey.
Amid tariff concerns and rising prices, 56% of consumers expect to reduce holiday spending, while 69% are worried about tariff-related price increases and 36% plan to shop earlier to avoid them. Social ties physical stores as the top gift discovery channel at 46% of all consumers, and is the leading discovery source for Gen Z at 54%. In addition, 57% of consumers are open to buying directly within social apps.
Promo codes from brands or influencers and product demonstration posts rank as the strongest purchase drivers, while targeted social ads are the least effective. For customer service, shoppers use TikTok (50%), Facebook (46%) and Instagram (44%), with 55% preferring direct messages, and 70% are comfortable with brands using AI tools for faster responses.
Beyond shopping, the survey shows social as a primary election news source for Millennials (38%) and Gen Z (33%), with 84% of voters concerned about AI-generated deepfakes.
Sprout Social (Nasdaq: SPT) announced the winners of its inaugural 2026 Social Intelligence Awards, which recognize organizations using its AI-powered Social Intelligence Platform to turn social data into business outcomes. Five brands were honored across categories tied to Sprout’s capabilities: Best in Social Intelligence, Precision Impact, Social Synergy, Infinite Care and Predictive Edge.
City of Hope earned the flagship Best in Social Intelligence award for its community-driven “City of Hope Line” campaign, which used Social Listening and delivered double-digit growth in engagement, reach and video views. Other winners were Cornerstone Building Brands (Precision Impact) for centralized analytics that drove a 122.4% increase in campaign impressions, Teranet (Social Synergy) for a broker ambassador program that generated over 12,500 impressions, ETS (Infinite Care) for AI-powered sentiment and topic tagging that improved social care metrics, and Atlas Copco Group (Predictive Edge) for building an early-warning system for brand risk using Social Listening.
Sprout Social (Nasdaq: SPT) has made its proprietary AI agent Trellis generally available to all customers on every plan, spanning Listening, Publishing, Smart Inbox and Reporting. One month into the rollout, customers such as JetBlue and Ipsy report using Trellis to turn social performance data into executive-ready summaries, detect brand risk earlier, and route member feedback to product and care teams.
The company also introduced Trellis Studio, a workspace for building customizable AI skill templates so recurring tasks like monitoring launches, tracking viral trends and summarizing feedback can run as automated workflows. Trellis draws on real-time, native social data across networks to generate insights for both marketing and broader business teams.
Sprout Social (NASDAQ: SPT) reported second quarter 2026 revenue of $123.8 million, up 11% year-over-year, with subscription revenue of $121.9 million. Total remaining performance obligations reached $400.8 million (+16%), and current RPO was $282.7 million (+12%). GAAP operating loss narrowed to $2.7 million, while non-GAAP operating income rose to $16.0 million. GAAP net loss was $3.1 million and non-GAAP net income was $15.6 million, or $0.26 per share.
Customers contributing $30,000+ in ARR grew to 3,926 (+11%), and those at $50,000+ in ARR reached 2,127 (+16%). Approximated trailing twelve month subscription revenue from ≥$30k ARR customers increased 20% to $291.7 million, representing 61.4% of subscription revenue. For Q3 2026, the company guides revenue of $123.3–$124.1 million and non-GAAP EPS of $0.29–$0.30. For full-year 2026, it expects revenue of $493.0–$495.6 million, non-GAAP operating income of $68.3–$70.3 million, and non-GAAP EPS of $1.11–$1.15, and has raised its targeted exit Q4 2026 non-GAAP operating margin from 15% to approximately 17%.
Sprout Social (NASDAQ: SPT) announced it has been named a Visionary in the inaugural 2026 Gartner Magic Quadrant for Social Media Management and Listening, which evaluated seven vendors. Sprout highlights its AI-powered Social Intelligence platform and proprietary AI agent Trellis, integrating real-time social signals, NewsWhip predictive analytics and a redesigned influencer marketing platform.
Sprout Social (NASDAQ:SPT) will release its Q2 2026 financial results after market close on Thursday, August 6, 2026 for the quarter ended June 30, 2026.
Management will host a webcasted conference call at 3:30 p.m. CT (4:30 p.m. ET), accessible via the Sprout Social investor relations website, with a replay available for 12 months.
Sprout Social (Nasdaq: SPT) launched a new Snapchat publishing integration, letting brands plan, schedule and automatically publish Stories and Spotlights directly from its AI-powered Social Intelligence Platform.
The expanded partnership helps marketers streamline cross-channel publishing, scale content with Sprout AI, and optimize creator collaborations using Snapchat audience and performance insights.
Sprout Social (Nasdaq: SPT) and Lumanu launched a native integration that embeds creator payments and compliance into Sprout Social Influencer Marketing. Marketers can now run campaigns and pay creators in one workflow, while finance teams use Lumanu as a single, audit-ready vendor.
The integration automates onboarding, tax validation in 200+ countries, global payments, and real-time status dashboards. According to Lumanu, it processes over $1.5 billion in payments to more than 400,000 creators, and the integration is available to all Sprout Social influencer customers.
Sprout Social (NASDAQ: SPT) released Q2 2026 Pulse Survey findings on how consumers use social media during brand crises and throughout the buying journey.
64% prefer crisis responses on social, 84% say response speed shapes perception, and 51% may resume purchases within months if issues are properly addressed.
Sprout Social (Nasdaq: SPT) announced an AI-powered social intelligence platform and an expanded version of its proprietary AI agent, Trellis. Trellis will be integrated across Publishing, Listening, Smart Inbox, and Reporting, and evolve into a conversational intelligence layer.
The launch includes Trellis Studio, enabling customized AI workflows aligned with unique KPIs. The platform focuses on four pillars: predictive media intelligence, full-funnel social optimization, scalable social support, and authentic brand amplification, aiming to turn real-time social signals into business action.