Sprout Social Inc Stock Price, News & Analysis

Sprout Social (NASDAQ: SPT) has unveiled a comprehensive suite of new social media management features and partnerships aimed at helping brands excel in the Social Intelligence era. The company announced significant integrations with Bluesky, TikTok, LinkedIn, Meta, Salesforce, Adobe Express, and Canva.

Key features include TikTok Listening for sentiment analysis, Bluesky publishing and reporting capabilities, enhanced creator collaboration tools, and streamlined publishing integrations. The platform aims to help brands transform social interactions into actionable business insights and revenue opportunities as consumers increasingly use social media for product discovery and purchasing decisions.

Sprout Social (NASDAQ: SPT) has announced an expanded collaboration with Salesforce, becoming the first social media management platform to integrate with Salesforce Digital Engagement. The integration will bring major social channels including Instagram, LinkedIn, X, Facebook Messenger, and WhatsApp directly into Salesforce's platform.

This strategic partnership addresses a critical market need, as 73% of consumers indicate they would switch brands due to delayed social media responses. The integration will enable customer service representatives to manage social conversations alongside other communication channels in a unified workspace, leveraging Salesforce's AI tools, customer data, and workflows for enhanced service delivery.

The integration will be showcased at Dreamforce (October 14-16, 2025), with availability details to be announced at the event.

Sprout Social (NASDAQ: SPT) reported strong Q2 2025 financial results with revenue reaching $111.8 million, up 12% year-over-year. The company achieved non-GAAP operating income of $10.3 million, nearly doubling from $5.3 million in Q2 2024.

Key metrics show solid growth with total RPO of $347.0 million (up 18% YoY) and customers contributing over $50,000 in ARR growing to 1,826 (up 18% YoY). The company recently acquired NewsWhip to enhance its predictive intelligence capabilities and launched Guardian by Sprout Social for improved data security.

For full-year 2025, Sprout Social expects revenue between $452.9-455.9 million and non-GAAP operating income of $43.1-45.1 million.

Sprout Social (NASDAQ: SPT) has announced the acquisition of NewsWhip, an AI-powered predictive media intelligence company, for $55 million in cash plus up to $10 million in performance-based earnouts over two years. The acquisition, completed on July 29, 2025, was funded through Sprout's revolving credit facility and cash reserves.

The strategic acquisition enhances Sprout's predictive intelligence capabilities by integrating NewsWhip's technology, which processes tens of millions of stories and over half a billion engagement signals daily. NewsWhip's CEO Paul Quigley will become General Manager of Sprout's Listening business, overseeing both NewsWhip and Sprout's Listening products.

The combined solution will enable brands and publishers to better detect critical signals, analyze audience resonance, and proactively navigate the digital media landscape with enhanced AI-powered insights.

Sprout Social (NASDAQ: SPT), a cloud-based social media management software provider, has scheduled its Q2 2025 earnings release for August 6, 2025 after market close. The company will host a conference call and webcast at 4:00 PM Central Time to discuss financial results and business highlights.

Investors can access the live webcast through Sprout Social's investor relations website, with a replay available for 12 months following the event.

Sprout Social (NASDAQ: SPT), a cloud-based social media management software provider, has achieved significant recognition in G2's 2025 Summer Reports, securing 164 leader badges across all business segments and regions. The company ranked #1 in 33 individual G2 reports, including top positions in Enterprise Grid® Report for Social Media Suites and Social Customer Service.

Additionally, Sprout Social received eight TrustRadius 2025 Top Rated Awards across various categories including Social Media Customer Service, Marketing, Analytics, and Monitoring. These achievements follow recent product innovations and AI capabilities implementations across Sprout's platform, marking their 15-year milestone in the industry.

Sprout Social (NASDAQ: SPT), a cloud-based social media management software provider, has implemented Coupa's AI-native total spend management platform to enhance its procurement processes and financial visibility. The partnership aims to streamline Sprout's spend management through integrated procurement and expense reimbursement solutions. Key benefits include seamless ERP integration eliminating manual data entry, improved spend visibility across all business lines, streamlined indirect procurement, enhanced AP processes, and optimized expense administration through a consolidated platform and mobile application. The collaboration represents a mutual partnership between two category leaders, with Sprout being both a Coupa platform user and Coupa being a Sprout Social customer.

New research from Sprout Social (SPT) reveals a significant shift in search behavior, particularly among Gen Z. The study found that 41% of Gen Z prefer social media platforms over traditional search engines (32%) when looking for information. Across all age groups, 37% turn to social first for product reviews, while 76% say social content influenced purchases in the last six months, rising to 90% for Gen Z. The survey of 2,200+ users across US, UK, and Australia shows social media's growing influence on commerce and lifestyle decisions. Facebook (81%), YouTube (71%), and Instagram (66%) remain the top platforms. Users report positive impacts from social media use, with 60% citing improved mental health, 47% better financial decision-making, and 53% enhanced social lives. The trend suggests social media is becoming the new frontier for business discovery and customer engagement.

Sprout Social (Nasdaq: SPT) announced significant enhancements to its Care by Sprout Social solution, introducing new features to help brands deliver proactive social media customer care. The updates include expanded bot channels for Instagram and WhatsApp, customizable workflows, enhanced compliance capabilities, and comprehensive reporting functionality.

A key highlight is the upcoming AI agent integration that will automate routine inquiries across multiple channels. The platform now offers secure forms, data masking, and a Cases API for connecting social care data with broader datasets. According to research, 73% of consumers would switch to competitors if brands don't respond on social media.

The company aims to transform social care from a reactive necessity into a strategic business driver, with features focused on automation, brand protection, and actionable insights. ScottsMiracle-Gro has already implemented these solutions to strengthen customer relationships and improve team operations.