Sprout Social Inc - SPT STOCK NEWS

Sprout Social (Nasdaq: SPT) has unveiled a revamped influencer marketing platform with AI-powered innovations. The platform now features natural language discovery and enhanced data analysis capabilities, allowing marketers to identify creators through topic-led search.

Key updates include:

• AI-Powered Natural Language Creator Search for faster influencer discovery
• AI-Powered Brand Fit Score to assess creator-brand alignment
• AI-Powered Creator Suggestions in Lists for automated influencer sourcing
• Customizable Brand Safety Reporting to ensure creator alignment with brand values

The launch addresses the growing importance of influencer marketing, with nearly half of consumers making purchases based on influencer posts. The platform aims to help brands create more authentic partnerships and drive revenue through social media channels.

Sprout Social (Nasdaq: SPT), a cloud-based social media management software provider, has scheduled its Q1 2025 earnings release for May 8, 2025, after market close. The company will discuss financial results and business highlights for the quarter ending March 31, 2025, during a conference call and webcast at 4:00 p.m. Central Time (5:00 p.m. Eastern Time).

Interested parties can register for the conference call online and access the live webcast through Sprout Social's investor relations website. A replay of the webcast will be available for 12 months following the event.

Sprout Social (Nasdaq: SPT) reported Q4 2024 financial results with 14% revenue growth to $107.1 million. The company's current remaining performance obligations (cRPO) grew 26% year-over-year to $249.4 million.

Key metrics include a GAAP operating loss of ($13.7) million, improved from ($18.2) million in Q4 2023, and non-GAAP operating income of $11.4 million. Customer base expanded with 9,327 customers contributing over $10,000 in ARR (up 7%) and 1,718 customers contributing over $50,000 in ARR (up 23%).

For 2025, Sprout Social forecasts revenue between $448.1-453.1 million and non-GAAP operating income of $38.2-43.2 million. The company maintained strong cash position with $90.2 million in cash and equivalents.

Sprout Social (Nasdaq: SPT) released a Total Economic Impact™ study by Forrester Consulting revealing customers achieved a 268% return on investment with a net present value of $1.3 million over three years. The study highlights a payback period of less than six months and demonstrates significant efficiency gains for social media teams.

Key findings show that customers experienced an 80% reduction in social media reporting time and 60% time savings worth $1.1 million on core social media activities. The platform's capabilities led to a 25% time reduction in influencer management and generated $130,000 in additional revenue through employee advocacy programs.

Before implementing Sprout Social, teams spent 70% of their time on basic social media tasks. The platform's unified approach, AI features, and reporting tools enabled a 60% productivity increase, allowing teams to focus on strategic activities. One customer reported a 600% increase in engagement across social media channels year over year, demonstrating the platform's effectiveness in driving meaningful results.

Sprout Social (Nasdaq: SPT) has achieved recognition in G2's 2025 Best Software Awards for the ninth consecutive year, securing top positions across seven categories including Global Software Companies, Best Software Product, and Best Product for Marketing and Digital Advertising.

The recognition is based on authentic user reviews and highlights Sprout's role in helping brands leverage social media for customer care, content creation, and cultural engagement. The company has enhanced its platform with new features including AI-powered solutions, a rebranded influencer platform (Sprout Social Influencer Marketing), and deeper Salesforce integrations.

Customer feedback emphasizes Sprout's strengths in providing detailed analytics, actionable insights, and comprehensive social media management tools. Users particularly praise the platform's consistent improvements, cost-effectiveness, and ability to help organizations expand their social media presence through efficient workflows and strategic decision-making capabilities.

Sprout Social (Nasdaq: SPT) has launched its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). The platform leverages AI-powered insights and advanced analytics to help marketers identify influencers, build partnerships, and optimize campaign ROI.

Key statistics highlight that nearly half of consumers make monthly purchases based on influencer posts, and 80% of marketers report stronger conversions from influencer content. The industry is projected to reach $199 billion by 2032, with businesses earning an average of $6.50 for every $1 spent on influencer marketing.

According to a 2025 Forrester Consulting study, customers using Sprout Social Influencer Marketing achieved 25% time savings in discovering and managing influencers. The company plans to roll out new AI-powered features throughout 2025 to further streamline influencer discovery, vetting, and partnership processes.

Sprout Social (Nasdaq: SPT) has been recognized as a best place to work in Chicago and Seattle by Built In's 2025 Best Places to Work Awards, marking its sixth consecutive year receiving this honor. The company, which provides cloud-based social media management software, maintains offices in Chicago, Seattle, and Dublin, supporting remote, hybrid, and in-person work arrangements.

Built In's annual awards program evaluates companies of all sizes using an algorithm that considers compensation, benefits, remote work opportunities, DEI programs, and other cultural offerings. Crystal Boysen, Sprout Social's Chief People Officer, highlighted the company's talented and collaborative workforce, while Built In's CEO Maria Christopoulos Katris emphasized how the recognition reflects the companies' commitment to fostering innovative and inclusive workplaces.

Sprout Social (Nasdaq: SPT), a cloud-based social media management software provider, has announced it will release its fourth quarter 2024 financial results after market close on Tuesday, February 25, 2025. The company will host a conference call and webcast at 4:00 p.m. Central Time (5:00 p.m. Eastern Time) on the same day to discuss financial results and business highlights.

Interested parties can register for the conference call online, and access the live webcast through Sprout Social's investor relations website. A replay of the webcast will be available for 12 months following the event.

Sprout Social's 2025 Index reveals significant shifts in social media marketing dynamics. Social media has become the primary source for tracking trends and cultural moments, surpassing traditional channels. The research shows that 93% of consumers believe brands must keep up with online culture, yet 33% find trend-chasing embarrassing.

Key findings indicate that 81% of consumers make impulse purchases through social media, and 73% would switch to competitors if brands don't respond on social platforms. Marketing leaders are responding by increasing AI investments, with 48% planning to boost AI spending in 2025. The study also reveals that 90% of consumers use Facebook, followed by Instagram (82%), YouTube (76%), and TikTok (58%).

The report emphasizes the need for brands to focus on authenticity and relatability rather than superficial trend-chasing, with about half of consumers valuing original content from their favorite brands.