Welcome to our dedicated page for Sprout Social news (Ticker: SPT), a resource for investors and traders seeking the latest updates and insights on Sprout Social stock.
Sprout Social, Inc. (NASDAQ: SPT) is a provider of cloud-based social media management and analytics software, and the news flow around the company reflects its role at the intersection of social media, marketing technology and enterprise software. This page aggregates news about Sprout Social, including earnings announcements, product launches, research reports and recognition from third-party platforms.
Investors and analysts following SPT can expect quarterly financial results updates, typically released via press releases and accompanied by conference calls and webcasts. These announcements cover revenue trends, remaining performance obligations, non-GAAP metrics and guidance, and are often furnished to the SEC on Form 8-K. News items may also highlight customer metrics and examples of organizations using Sprout Social’s platform.
Beyond financial reporting, Sprout Social regularly issues news about product developments and integrations. Recent examples include the launch of Sprout AI and its Trellis AI agent, which are designed to turn social data into enterprise intelligence, and an integration with Canva that streamlines the path from design to social publishing. The company also reports on enhancements to its influencer marketing platform and social customer care capabilities.
Another recurring theme in Sprout Social’s news is industry recognition and research. Press releases have detailed awards from G2 and TrustRadius, leadership positions in analyst evaluations such as IDC MarketScape, and proprietary research like the Impact of Social Media Report and the Social Media Dictionary. These items provide context on how brands use social media for commerce, customer care and discovery, and how Sprout Social positions its platform in response.
For anyone tracking SPT, this news feed offers a centralized view of the company’s operational updates, strategic initiatives, research publications and industry accolades over time.
Sprout Social (Nasdaq: SPT) will report fourth quarter results for the period ending December 31, 2025 after market close on Thursday, February 26, 2026. A conference call and live webcast to discuss results and business highlights is scheduled for 4:00 p.m. CT / 5:00 p.m. ET on February 26, 2026. Online registration is available via the event portal and the live webcast can be accessed from Sprout Social's investor relations website.
A replay of the webcast will be available on the investor site for 12 months following the event.
Sprout Social (Nasdaq: SPT) was named a Leader in the 2025-26 IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises (doc #US53601825, November 2025).
The announcement highlights Sprout’s enterprise influencer platform featuring AI-powered creator discovery, brand safety and creator vetting (automated scanning and Brand Fit Scoring), and customizable campaign reporting designed to measure influencer ROI and scale creator strategies for large brands.
Sprout says the platform aims to expand AI capabilities to help brands secure high-value, brand-safe partnerships at scale.
Sprout Social (Nasdaq: SPT) announced on December 8, 2025 that it ranked #1 in 40 G2 2026 Winter Reports and earned 177 leader badges across business segments and regions. The company also received a 2026 TrustRadius Buyer’s Choice Award for product impact. Sprout cited verified customer reviews, recent product innovations including Sprout AI and AI agent Trellis, and integrations with Canva, Adobe, and Salesforce as drivers of its recognition.
The announcement emphasizes Sprout’s focus on turning real-time social data into strategic intelligence for brands and highlights customer testimonials praising analytics, listening, reporting, and enterprise workflows.
Sprout Social (NASDAQ: SPT) released its first-ever 2025 Social Media Dictionary, analyzing the words, phrases and viral movements that shaped culture in 2025. "Aura" was named Word of the Year after generating 31.9 billion impressions. Other highlights include Labubu (5.8 million mentions), the catchphrase 6–7 (3.8 million mentions), marketer terms GEO (116 billion impressions) and Substack (117 billion impressions). The report notes rising backlash terms like AI Slop and Clanker (2 million mentions combined) and predicts continued growth of niche communities such as Group 7 into 2026.
Sprout Social (Nasdaq: SPT) launched Sprout AI on Nov 18, 2025, anchored by its new proprietary AI Agent Trellis.
Trellis enables conversational queries across billions of unstructured social data points to surface real-time customer sentiment, market trends, competitive insights and recommended actions. The release adds agentic capabilities for proactive reputation and risk monitoring, automates complex multi-step analysis to free strategic capacity, and offers AI-powered content features like Optimal Send Times and AI-generated post copy.
Sprout AI also introduces extensible, secure connections with leading AI providers, starting with ChatGPT, via a remote Model Context Protocol server to embed social data into AI workflows and reduce manual exports.
Sprout Social (Nasdaq: SPT) reported Q3 2025 results for the quarter ended September 30, 2025, with revenue $115.6M (+13% YoY) and cRPO $258.5M (+17% YoY). GAAP net loss narrowed to $9.4M versus $17.1M a year ago, while Non-GAAP net income was $13.4M (vs. $7.3M). Cash and equivalents were $90.6M at quarter end. Customer metrics improved: customers >$10k ARR reached 9,756 (+7% YoY) and customers >$50k ARR reached 1,947 (+21% YoY).
Company provided Q4 2025 revenue outlook of $118.2M–$119.0M and full-year 2025 revenue guidance of $454.9M–$455.7M, with non-GAAP operating income and EPS targets included.
Sprout Social (NASDAQ: SPT) Q4 2025 Pulse Survey finds social media leads holiday gift inspiration for Gen Z and Millennials and ranks second overall behind in-store shopping. 80% of shoppers plan to use social as much or more this season; 45% cite social for product ideas. The report says $1.5 trillion social commerce market places social channels at the center of discovery and care.
73% of shoppers plan to contact brands via social this holiday and most expect fast, personalized replies; 69% of consumers (and 78% of Gen Z/Millennials) are comfortable with AI for faster, personalized social customer care. The survey flags authenticity, responsiveness and data privacy as 2026 priorities for brands.
Sprout Social (Nasdaq: SPT) will report third quarter 2025 financial results after market close on Wednesday, November 5, 2025.
The company will host a conference call and live webcast at 4:00 p.m. CT / 5:00 p.m. ET the same day to discuss results and business highlights. Online registration is available at the event registration page and the live webcast and a replay (available for 12 months) can be accessed via Sprout Social’s investor relations website.
Sprout Social (NASDAQ:SPT) has launched a significant integration with Canva, enabling direct transfer of finished designs to Sprout's publishing platform. The integration streamlines the design-to-publishing workflow for social media content, making it the most comprehensive social media management platform to offer this capability.
The new feature allows users to send finalized visuals from Canva directly into Sprout as draft posts, complete with captions, tags, profile groups, and scheduled times. This integration is particularly valuable as short-form video delivers the highest ROI and commands the most marketing investment in 2025.
FedEx, an early adopter, reports significant time savings and improved efficiency in their social media operations through this integration.
Sprout Social (NASDAQ: SPT) has released its 2025 Impact of Social Media Report, revealing a major shift in marketing budget allocation towards social media. The study of 1,200 marketing leaders shows that 80% plan to reallocate funds from traditional channels to social media, with 87% increasing paid social spend.
The research highlights that social media drives key business outcomes including customer acquisition (60%), customer loyalty (58%), and revenue (56%). Despite this investment surge, only 44% of marketing leaders rate their teams as "expert" at measuring social's business impact. The top performing platforms are Facebook (70%), YouTube (68%), and TikTok (64%), with LinkedIn leading for B2B brands at 70%.
Notably, 81% of leaders are shifting funds from traditional SEO to social tactics, with SOSEO specialists becoming the top hiring priority for marketing departments.
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