Sprout Social Stock Price, News & Analysis

Sprout Social, Inc. (NASDAQ: SPT) is a software company in the information sector that develops cloud-based social media management and analytics software. The company’s platform is designed to bring together social messaging, data and workflows in a unified environment so organizations can use social media data to drive business impact. According to company disclosures, Sprout Social’s software operates across major social media networks and digital platforms and is used by approximately 30,000 brands.

Sprout Social describes itself as a global leader in social media management and analytics software, built on the belief that “All Business is Social℠.” Its platform is intended to put powerful social data into the hands of customers so they can make smarter, faster decisions. The company is listed on the Nasdaq under the ticker symbol SPT and is based in Chicago, Illinois, as reflected in its SEC filings.

Business model and platform capabilities

Sprout Social develops and sells cloud software that centralizes social media workflows, data and communication. The company states that its platform is intuitive and can scale horizontally across an organization. Polygon data notes that Sprout Social generates the majority of its revenue from software subscriptions, reflecting a recurring, subscription-based model for access to its platform.

Across company press releases, Sprout Social highlights several core functional areas of its platform:

• Publishing and engagement functionality to help brands plan, schedule and manage social content and interactions.
• Customer care capabilities that enable organizations to respond to and manage customer inquiries and support needs across social channels.
• Influencer marketing tools, including a dedicated influencer marketing platform aimed at helping organizations identify creators, manage campaigns and measure results.
• Advocacy features that support programs where people connected to a brand can share content and amplify messaging.
• Crisis management capabilities to help teams monitor conversations and respond to emerging issues on social platforms.
• AI-powered business intelligence and predictive insights that turn social data into strategic intelligence for the enterprise.

Sprout Social positions its platform as a centralized, secure and powerful system of record for social data, intelligence and action. The company emphasizes that its software is designed to help organizations transform real-time social data into predictive, strategic intelligence.

AI and analytics focus

Sprout Social has placed particular emphasis on AI-powered analytics and intelligence. The company has introduced Sprout AI, described as a significant intelligence update that uses social data and network-native insights to produce predictive and precise outputs. This includes a proprietary AI agent called Trellis, which is designed to provide conversational data exploration, reveal insights and recommend actions based on large volumes of social data.

According to Sprout Social, Trellis allows teams to ask plain-language questions and query billions of data points for market research, competitive analysis and voice-of-customer feedback. The company also highlights AI-powered capabilities such as optimal send times and AI-generated post copy to support content performance and workflow efficiency. In addition, Sprout AI is described as connecting with leading AI providers, including integrations that allow customers to embed social data into broader AI workflows.

Influencer marketing and enterprise capabilities

Sprout Social has expanded into influencer marketing, offering an influencer marketing platform that combines AI-powered intelligence, brand safety capabilities and unified workflows. The company notes that this solution is purpose-built for large enterprises that require brand safety, comprehensive analytics and precise creator discovery at scale. Features highlighted include topic-led creator discovery, automated content scanning, customizable safety parameters, Brand Fit Scoring and customizable research and campaign reporting.

Sprout Social has been recognized in external assessments for its influencer marketing platform. For example, the company reports being named a Leader in the IDC MarketScape on Worldwide Influencer Marketing Platforms for Large Enterprises. It also notes recognition as a silver winner for Best Influencer Marketing Platform at the Global Influencer Marketing Awards, as well as multiple rankings in G2 reports, including #1 positions in categories such as Social Media Listening Tools, Social Media Analytics and Social Customer Service.

Customer base and use cases

Sprout Social states that its platform is used by approximately 30,000 brands, spanning small business through enterprise segments. Customer examples mentioned in company communications include organizations in sectors such as education, consumer brands and technology. The platform is positioned to support a range of use cases, including social media publishing, analytics, customer care, influencer marketing, advocacy and crisis management.

The company emphasizes that its tools are designed for teams that need to understand and act on social data. Sprout Social’s research reports, such as the Impact of Social Media Report and the Social Media Dictionary, illustrate how it uses aggregated social data to analyze trends in consumer behavior, language and marketing strategy. These reports highlight the role of social media in areas like commerce, customer care and brand discovery.

Integrations and ecosystem

Sprout Social describes its platform as operating across all major social media networks and digital platforms. The company also highlights integrations with other software providers. For example, Sprout Social has announced an integration with Canva, enabling users to send finalized designs directly from Canva into Sprout as draft posts, with associated captions, tags, profile groups and scheduled times. The company also notes integrations with software such as Adobe and Salesforce, as part of its effort to support social intelligence and social customer care workflows within broader technology stacks.

These integrations are intended to streamline the path from content creation to publishing, reduce handoff friction between creative and social teams and enable organizations to connect social data with other business systems.

Corporate activity and acquisitions

Sprout Social is an SEC-reporting company and files periodic and current reports, including Forms 10-K, 10-Q and 8-K. In a Form 8-K dated July 30, 2025, the company disclosed that it entered into a Share Purchase Agreement and related Put and Call Option Agreement to acquire NewsWhip Group Holdings Limited, an AI-powered media intelligence platform based in Dublin, Ireland. Under that agreement, Sprout Social purchased all outstanding voting shares of NewsWhip, with consideration including an upfront cash payment and contingent consideration based on financial performance metrics.

The acquisition of NewsWhip is described as being funded through cash on hand and borrowings under Sprout Social’s revolving credit facility. This transaction reflects the company’s focus on expanding its capabilities in media and social intelligence.

Leadership and governance updates

Sprout Social’s current reports also document changes in leadership and governance. For example, a Form 8-K dated September 4, 2025 notes the resignation of the company’s Chief Revenue Officer to pursue an opportunity at a strategic partner, while stating that he would continue to lead the revenue organization through the completion of the third quarter of 2025. Another Form 8-K dated November 12, 2025 reports the election of a new Class II director to the board of directors, with compensation aligned to the company’s Non-Employee Director Compensation Policy.

These filings illustrate how Sprout Social uses SEC disclosures to communicate material events related to its leadership and governance structure.

Financial reporting and investor communications

Sprout Social regularly issues press releases and files Form 8-Ks to announce quarterly financial results and provide business outlooks. For example, the company reported financial results for the quarter ended September 30, 2025, highlighting revenue metrics, remaining performance obligations and non-GAAP measures such as non-GAAP operating income and non-GAAP net income. The company also provides guidance for future periods, while including detailed cautionary statements regarding forward-looking information.

Investor communications often reference key business metrics, including the number of customers contributing over specified annual recurring revenue thresholds. Sprout Social also posts investor presentations and shareholder letters, which are referenced in its Form 8-K filings and made available through its investor relations channels.

Recognition and awards

Sprout Social notes several forms of recognition for its products and platform. The company reports that it was named the #1 Best Software Product by G2’s 2024 Best Software Award. In G2’s 2026 Winter Reports, Sprout Social states that it earned the #1 spot in multiple categories, including Social Media Listening Tools, Social Customer Service and Enterprise Social Media Analytics, and received numerous leader badges across segments and regions. TrustRadius also recognized Sprout Social with a Buyer’s Choice Award for product excellence and measurable impact to brands.

These third-party rankings are based on customer feedback and reviews, as described in the company’s press releases, and are used by Sprout Social to demonstrate the perceived value and impact of its platform among users.

Research and thought leadership

In addition to its software products, Sprout Social publishes research and reports based on social media data and surveys. Examples include the Social Media Dictionary, which analyzes words, phrases and viral movements that shaped culture in a given year, and the Impact of Social Media Report, which surveys marketing leaders about social media’s role in revenue, customer acquisition and loyalty.

These reports highlight how Sprout Social uses social data and market research to provide insights into consumer behavior, marketing strategies and the evolving role of social media in commerce and customer care. The company positions this work as part of its broader focus on social intelligence.

Exchange listing and regulatory status

Sprout Social’s common stock trades on the Nasdaq under the ticker symbol SPT. The company files reports with the U.S. Securities and Exchange Commission, including Forms 10-K, 10-Q and 8-K, and uses these filings to disclose financial results, acquisitions, leadership changes and other material events. There is no indication in the provided filings of delisting, deregistration or bankruptcy.

Frequently asked questions (FAQ)

The following FAQs summarize key aspects of Sprout Social’s business based on available information.