Welcome to our dedicated page for Sprout Social news (Ticker: SPT), a resource for investors and traders seeking the latest updates and insights on Sprout Social stock.
Sprout Social, Inc. (NASDAQ: SPT) is a provider of cloud-based social media management and analytics software, and the news flow around the company reflects its role at the intersection of social media, marketing technology and enterprise software. This page aggregates news about Sprout Social, including earnings announcements, product launches, research reports and recognition from third-party platforms.
Investors and analysts following SPT can expect quarterly financial results updates, typically released via press releases and accompanied by conference calls and webcasts. These announcements cover revenue trends, remaining performance obligations, non-GAAP metrics and guidance, and are often furnished to the SEC on Form 8-K. News items may also highlight customer metrics and examples of organizations using Sprout Social’s platform.
Beyond financial reporting, Sprout Social regularly issues news about product developments and integrations. Recent examples include the launch of Sprout AI and its Trellis AI agent, which are designed to turn social data into enterprise intelligence, and an integration with Canva that streamlines the path from design to social publishing. The company also reports on enhancements to its influencer marketing platform and social customer care capabilities.
Another recurring theme in Sprout Social’s news is industry recognition and research. Press releases have detailed awards from G2 and TrustRadius, leadership positions in analyst evaluations such as IDC MarketScape, and proprietary research like the Impact of Social Media Report and the Social Media Dictionary. These items provide context on how brands use social media for commerce, customer care and discovery, and how Sprout Social positions its platform in response.
For anyone tracking SPT, this news feed offers a centralized view of the company’s operational updates, strategic initiatives, research publications and industry accolades over time.
Sprout Social (NASDAQ:SPT) has launched a significant integration with Canva, enabling direct transfer of finished designs to Sprout's publishing platform. The integration streamlines the design-to-publishing workflow for social media content, making it the most comprehensive social media management platform to offer this capability.
The new feature allows users to send finalized visuals from Canva directly into Sprout as draft posts, complete with captions, tags, profile groups, and scheduled times. This integration is particularly valuable as short-form video delivers the highest ROI and commands the most marketing investment in 2025.
FedEx, an early adopter, reports significant time savings and improved efficiency in their social media operations through this integration.
Sprout Social (NASDAQ: SPT) has released its 2025 Impact of Social Media Report, revealing a major shift in marketing budget allocation towards social media. The study of 1,200 marketing leaders shows that 80% plan to reallocate funds from traditional channels to social media, with 87% increasing paid social spend.
The research highlights that social media drives key business outcomes including customer acquisition (60%), customer loyalty (58%), and revenue (56%). Despite this investment surge, only 44% of marketing leaders rate their teams as "expert" at measuring social's business impact. The top performing platforms are Facebook (70%), YouTube (68%), and TikTok (64%), with LinkedIn leading for B2B brands at 70%.
Notably, 81% of leaders are shifting funds from traditional SEO to social tactics, with SOSEO specialists becoming the top hiring priority for marketing departments.
Sprout Social (NASDAQ: SPT) has unveiled a comprehensive suite of new social media management features and partnerships aimed at helping brands excel in the Social Intelligence era. The company announced significant integrations with Bluesky, TikTok, LinkedIn, Meta, Salesforce, Adobe Express, and Canva.
Key features include TikTok Listening for sentiment analysis, Bluesky publishing and reporting capabilities, enhanced creator collaboration tools, and streamlined publishing integrations. The platform aims to help brands transform social interactions into actionable business insights and revenue opportunities as consumers increasingly use social media for product discovery and purchasing decisions.
Sprout Social (NASDAQ: SPT) has announced an expanded collaboration with Salesforce, becoming the first social media management platform to integrate with Salesforce Digital Engagement. The integration will bring major social channels including Instagram, LinkedIn, X, Facebook Messenger, and WhatsApp directly into Salesforce's platform.
This strategic partnership addresses a critical market need, as 73% of consumers indicate they would switch brands due to delayed social media responses. The integration will enable customer service representatives to manage social conversations alongside other communication channels in a unified workspace, leveraging Salesforce's AI tools, customer data, and workflows for enhanced service delivery.
The integration will be showcased at Dreamforce (October 14-16, 2025), with availability details to be announced at the event.
Sprout Social (NASDAQ: SPT) reported strong Q2 2025 financial results with revenue reaching $111.8 million, up 12% year-over-year. The company achieved non-GAAP operating income of $10.3 million, nearly doubling from $5.3 million in Q2 2024.
Key metrics show solid growth with total RPO of $347.0 million (up 18% YoY) and customers contributing over $50,000 in ARR growing to 1,826 (up 18% YoY). The company recently acquired NewsWhip to enhance its predictive intelligence capabilities and launched Guardian by Sprout Social for improved data security.
For full-year 2025, Sprout Social expects revenue between $452.9-455.9 million and non-GAAP operating income of $43.1-45.1 million.
Sprout Social (NASDAQ: SPT) has announced the acquisition of NewsWhip, an AI-powered predictive media intelligence company, for $55 million in cash plus up to $10 million in performance-based earnouts over two years. The acquisition, completed on July 29, 2025, was funded through Sprout's revolving credit facility and cash reserves.
The strategic acquisition enhances Sprout's predictive intelligence capabilities by integrating NewsWhip's technology, which processes tens of millions of stories and over half a billion engagement signals daily. NewsWhip's CEO Paul Quigley will become General Manager of Sprout's Listening business, overseeing both NewsWhip and Sprout's Listening products.
The combined solution will enable brands and publishers to better detect critical signals, analyze audience resonance, and proactively navigate the digital media landscape with enhanced AI-powered insights.
Sprout Social (NASDAQ: SPT), a cloud-based social media management software provider, has scheduled its Q2 2025 earnings release for August 6, 2025 after market close. The company will host a conference call and webcast at 4:00 PM Central Time to discuss financial results and business highlights.
Investors can access the live webcast through Sprout Social's investor relations website, with a replay available for 12 months following the event.
Sprout Social (NASDAQ: SPT), a cloud-based social media management software provider, has achieved significant recognition in G2's 2025 Summer Reports, securing 164 leader badges across all business segments and regions. The company ranked #1 in 33 individual G2 reports, including top positions in Enterprise Grid® Report for Social Media Suites and Social Customer Service.
Additionally, Sprout Social received eight TrustRadius 2025 Top Rated Awards across various categories including Social Media Customer Service, Marketing, Analytics, and Monitoring. These achievements follow recent product innovations and AI capabilities implementations across Sprout's platform, marking their 15-year milestone in the industry.