Sprout Social Launches Expansive Suite of Integrations to Empower Brands in the Social Intelligence Era

Rhea-AI Summary

Sprout Social (NASDAQ: SPT) has unveiled a comprehensive suite of new social media management features and partnerships aimed at helping brands excel in the Social Intelligence era. The company announced significant integrations with Bluesky, TikTok, LinkedIn, Meta, Salesforce, Adobe Express, and Canva.

Key features include TikTok Listening for sentiment analysis, Bluesky publishing and reporting capabilities, enhanced creator collaboration tools, and streamlined publishing integrations. The platform aims to help brands transform social interactions into actionable business insights and revenue opportunities as consumers increasingly use social media for product discovery and purchasing decisions.

Positive

• Launch of comprehensive TikTok Listening capabilities for deeper customer insights
• Strategic partnerships with major platforms including Bluesky, LinkedIn, Meta, and Salesforce
• New integrations with Adobe Express and Canva to enhance content creation workflow
• Expanded features for creator collaboration and influencer marketing

Negative

• None.

Insights

SaaS Product Strategy Analyst

Sprout Social's new integrations strengthen its competitive position in the evolving social intelligence market, potentially driving new revenue streams.

Sprout Social's strategic product expansion directly addresses the evolving social media landscape where platforms like TikTok and Bluesky are becoming increasingly central to consumer decision-making. The company is positioning itself at the intersection of social intelligence and commerce, recognizing that social platforms have transformed from conversation venues to decision-making hubs.

The breadth of new integrations is particularly noteworthy. By expanding across Bluesky, TikTok, LinkedIn, Salesforce, Adobe Express, and Canva, Sprout is creating a comprehensive ecosystem that addresses the entire social marketing workflow from content creation to analytics. The TikTok Listening capability is especially valuable as brands struggle to capture sentiment on this highly influential platform, while the Salesforce Digital Engagement integration strengthens Sprout's position in the enterprise market.

From a competitive standpoint, these developments represent Sprout's effort to differentiate in the crowded social media management space by focusing on the intelligence layer rather than just publishing tools. The emphasis on "measurable business outcomes" signals the company's push to demonstrate ROI for social media investments – addressing a persistent pain point for marketing leaders who struggle to quantify social's impact on revenue.

This product expansion has potential implications for Sprout's business model, suggesting opportunities to increase average revenue per user through upselling these premium capabilities while simultaneously making the platform stickier by becoming more deeply embedded in customers' workflows.

• Innovations with Bluesky, LinkedIn, Meta, Salesforce, and TikTok Listening help brands connect with customers, capture sentiment, and deliver authentic, timely, data-driven experiences to drive measurable business outcomes.
• New digital publishing integrations streamline creative workflows, helping teams publish more compelling branded content and visuals to social faster.

CHICAGO, Aug. 13, 2025 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced a new wave of features and partnerships designed to help brands lead in the Social Intelligence era. As customers increasingly turn to platforms like TikTok and Bluesky for discovery, product recommendations, and real-time conversation, the ability to capture sentiment early and act fast has become essential. Sprout’s latest release will deliver powerful new TikTok Listening, expanded Bluesky publishing and reporting, alongside new creator collaboration tools, all built to turn every social interaction into insight, action, and measurable business impact.

With search habits shifting and consumer preferences evolving, social has become the go-to destination for information, entertainment and community. It’s where people discover new brands, research products, and make decisions in real time. This shift creates a powerful opportunity for brands to turn social into a revenue-driving channel and a source of vital customer intelligence. Sprout’s latest capabilities–spanning influencer marketing, publishing, listening, and analytics–give brands the tools to capture these moments, deepen customer relationships, and stay ahead in an increasingly dynamic, intelligence-driven market.

“Social is no longer just where conversations happen—it’s where buying decisions are made, brand perceptions are shaped, and loyalty is earned.” said Josh Bean, Vice President of Product Marketing. “Our latest product releases don’t just keep pace with this shift; they empower brands to lead it. We’re equipping our customers with the intelligence and tools to transform social interactions into tangible business outcomes and shape the future of customer engagement.”

"At United Way Worldwide, we’re building a cohesive, social-first customer journey that starts with alignment across teams. Social is most powerful when it’s connected, when every touchpoint from awareness to action to long-term engagement works together to tell one story. We’ve built an integrated approach that creates a clear, consistent thread across everything we do," said Megan Cottongim, Director of Social Media at United Way Worldwide. "Sprout helps us bring that strategy to life, making it easy to collaborate, stay consistent across channels, and use real-time insights to create experiences that feel seamless, intentional, and human."

New and upcoming capabilities include:

• Bluesky Publishing & Reporting: Post content, understand performance, and grow brand presence among interest-driven communities on this emerging network.
• TikTok Listening: Unlock deep insights into customer sentiment, brand perception, and trending moments on one of the world’s most influential social platforms.
• Instagram Partnership Ads and Influencer Marketing Workspaces: Streamline creator collaborations to amplify authentic reach and engagement.
• Adobe Express Publishing Integration: Direct publishing from Adobe Express to Sprout delivers higher quality creative and streamlined workflows for more effective campaigns.
• Canva Publishing Integration: Enables brands to export designed social posts directly from Canva to Sprout in one seamless flow, helping teams publish engaging visuals to social media faster.
• Salesforce Digital Engagement Integration: Enhance customer service across digital messaging channels, voice, and social—all in one workspace with Sprout’s recently announced, upcoming integration.
• LinkedIn Personal Profile Metrics and Document Publishing: Increase engagement and run more effective strategies for executive thought leadership.
  

Tune into Breaking Ground, Sprout’s premier quarterly event for product updates and industry insights, to hear more about these features and their availability.

About Sprout Social
Sprout Social is a global leader in social media management and analytics software, built on the belief that All Business is Social℠. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, crisis management, and AI-powered, predictive business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

Social Media Profiles:
www.x.com/SproutSocial
www.x.com/SproutSocialIR
www.facebook.com/SproutSocialInc
www.linkedin.com/company/sprout-social-inc-/
www.instagram.com/sproutsocial

Contact
Media:
Kaitlyn Gronek
Email: pr@sproutsocial.com
Phone: (773) 904-9674

Investors:
Lexi Johnson
Email: lexi.johnson@sproutsocial.com
Phone: (312) 528-9166

FAQ

What new features did Sprout Social (SPT) announce in August 2025?

Sprout Social announced TikTok Listening, Bluesky publishing and reporting, Instagram Partnership Ads, Adobe Express and Canva integrations, and a Salesforce Digital Engagement integration among other features.

How will TikTok Listening benefit Sprout Social (SPT) users?

TikTok Listening will allow brands to unlock deep insights into customer sentiment, brand perception, and trending moments on one of the world's most influential social platforms.

What creative integrations did Sprout Social (SPT) announce?

Sprout Social announced direct publishing integrations with Adobe Express and Canva, allowing teams to streamline their creative workflows and publish visual content to social media more efficiently.

How is Sprout Social (SPT) addressing the creator economy?

Sprout Social is introducing Instagram Partnership Ads and Influencer Marketing Workspaces to streamline creator collaborations and amplify authentic reach and engagement.

What LinkedIn features did Sprout Social (SPT) add in the August 2025 update?

Sprout Social added LinkedIn Personal Profile Metrics and Document Publishing to help increase engagement and run more effective strategies for executive thought leadership.