Sprout Social Launches New Canva Integration to Streamline Design-to-Publishing for Social
Sprout Social (NASDAQ:SPT) has launched a significant integration with Canva, enabling direct transfer of finished designs to Sprout's publishing platform. The integration streamlines the design-to-publishing workflow for social media content, making it the most comprehensive social media management platform to offer this capability.
The new feature allows users to send finalized visuals from Canva directly into Sprout as draft posts, complete with captions, tags, profile groups, and scheduled times. This integration is particularly valuable as short-form video delivers the highest ROI and commands the most marketing investment in 2025.
FedEx, an early adopter, reports significant time savings and improved efficiency in their social media operations through this integration.
Sprout Social (NASDAQ:SPT) ha lanciato una significativa integrazione con Canva, consentendo il trasferimento diretto delle creazioni finite sulla piattaforma di pubblicazione di Sprout. L'integrazione snellisce il flusso di lavoro dalla progettazione alla pubblicazione per i contenuti sui social media, rendendola la piattaforma di gestione dei social più completa a offrire questa funzionalità.
La nuova funzione permette agli utenti di inviare contenuti visivi finalizzati da Canva direttamente in Sprout come post in bozza, completi di didascalie, tag, gruppi di profili e orari programmati. Questa integrazione è particolarmente preziosa poiché i video di breve formato offrono il ROI più alto e attirano i maggiori investimenti di marketing nel 2025.
FedEx, tra i primi ad adottarla, segnala notevoli risparmi di tempo e una maggiore efficienza nelle operazioni sui social media grazie a questa integrazione.
Sprout Social (NASDAQ:SPT) ha lanzado una integración significativa con Canva, que permite la transferencia directa de diseños terminados a la plataforma de publicación de Sprout. La integración optimiza el flujo de trabajo de diseño a publicación para el contenido en redes sociales, convirtiéndola en la plataforma de gestión de redes sociales más completa en ofrecer esta capacidad.
La nueva función permite a los usuarios enviar visuals finalizados desde Canva directamente a Sprout como publicaciones en borrador, con subtítulos, etiquetas, grupos de perfiles y horarios programados. Esta integración es particularmente valiosa porque el video de formato corto ofrece el mayor ROI y concentra la mayor inversión en marketing en 2025.
FedEx, uno de los primeros en adoptarla, reporta ahorros significativos de tiempo y una mayor eficiencia en sus operaciones de redes sociales gracias a esta integración.
Sprout Social (NASDAQ:SPT)는 Canva와의 중요한 통합을 출시하여 완성된 디자인을 Sprout의 게시 플랫폼으로 직접 전송할 수 있게 했습니다. 이 통합은 소셜 미디어 콘텐츠의 디자인에서 게시까지의 워크플로를 간소화하여 이 기능을 제공하는 가장 포괄적인 소셜 미디어 관리 플랫폼으로 만들어 줍니다.
새로운 기능은 Canva에서 최종 시각 자료를 직접 Sprout로 보내 초안 게시물로 저장하고, 캡션, 태그, 프로필 그룹 및 예약 시간까지 포함할 수 있게 합니다. 이 통합은 짧은 형식의 비디오가 ROI가 가장 높고 2025년 마케팅 투자에서 가장 큰 비중을 차지한다는 점에서 특히 가치가 있습니다.
초창기 도입자인 FedEx는 이 통합을 통해 소셜 미디어 운영에서 시간 절약과 효율성 향상을 보고했습니다.
Sprout Social (NASDAQ:SPT) a lancé une intégration importante avec Canva, permettant le transfert direct des créations terminées vers la plateforme de publication de Sprout. L'intégration rationalise le flux de travail de conception à publication pour le contenu sur les réseaux sociaux, en faisant de Sprout la plateforme de gestion des réseaux sociaux la plus complète à offrir cette capacité.
La nouvelle fonctionnalité permet aux utilisateurs d’envoyer des éléments visuels finalisés depuis Canva directement dans Sprout en tant que brouillons de publications, avec légendes, tags, groupes de profils et horaires planifiés. Cette intégration est particulièrement précieuse car la vidéo au format court offre le ROI le plus élevé et attire les investissements marketing les plus importants en 2025.
FedEx, l’un des premiers adoptants, rapporte des gains de temps importants et une efficacité accrue dans ses opérations sur les réseaux sociaux grâce à cette intégration.
Sprout Social (NASDAQ:SPT) hat eine bedeutende Integration mit Canva gestartet, die den direkten Transfer fertiger Designs auf die Veröffentlichungsplattform von Sprout ermöglicht. Die Integration rationalisiert den Design- bis Veröffentlichungs-Workflow für Social-M-Content und macht Sprout zur umfassendsten Social-Media-Management-Plattform, die diese Möglichkeit bietet.
Die neue Funktion ermöglicht es Nutzern, fertige Visuals von Canva direkt in Sprout als Entwürfe für Beiträge zu senden, inklusive Beschreibungen, Tags, Profilgruppen und geplanten Zeiten. Diese Integration ist besonders wertvoll, da Kurzform-Videos den höchsten ROI liefern und 2025 die größte Marketinginvestition verlangen.
FedEx, einer der Pioniere, berichtet von erheblichen Zeitersparnissen und verbesserter Effizienz in ihren Social-Media-Operationen dank dieser Integration.
Sprout Social (NASDAQ:SPT) أطلق تكاملاً هاماً مع Canva يمكّن من نقل التصميمات المنتهية مباشرة إلى منصة النشر الخاصة بـ Sprout. يسهل التكامل سير العمل من التصميم إلى النشر للمحتوى على وسائل التواصل الاجتماعي، ليصبح المنصة الأكثر شمولاً في إدارة وسائل التواصل الاجتماعي التي تقدم هذه القدرة.
الميزة الجديدة تتيح للمستخدمين إرسال المرئيات النهائية من Canva مباشرة إلى Sprout كمنشورات يجعلها مسودات، مع الترجمة، الوسوم، مجموعات الملفات الشخصية، والأوقات المجدولة. هذا التكامل ذو قيمة خاصة لأن الفيديوهات القصيرة تحقق أعلى عائد استثماري وتستحوذ على أكبر استثمارات التسويق في 2025.
FedEx، من بين أوائل المستخدمين، يوضح توفيراً كبيراً في الوقت وكفاءة محسنة في عمليات وسائل التواصل الاجتماعي بفضل هذا التكامل.
Sprout Social（NASDAQ:SPT） 已推出与 Canva 的重要整合，能够将完成的设计直接传输到 Sprout 的发布平台。该整合简化了从设计到发布的工作流程，成为提供此能力的最全面的社交媒体管理平台。
新功能允许用户将 Canva 的最终视觉内容直接发送到 Sprout，作为草稿帖子，包含标题、标签、个人资料组和预定时间等。这一整合尤为有价值，因为 短视频带来最高的投资回报率，并在 2025 年吸引最多的营销投资。
FedEx 作为早期采用者，通过这一整合在其社交媒体运营中节省了大量时间并提高了效率。
- First comprehensive social media platform to offer direct Canva integration
- Streamlines workflow by eliminating manual download/upload steps
- Enables faster content publishing with reduced errors between teams
- Supports full content package transfer including captions, tags, and scheduling
- None.
Insights
Sprout Social's Canva integration streamlines social media workflows, potentially increasing platform stickiness and competitive differentiation in the enterprise market.
This integration addresses a critical workflow pain point in social media management by connecting design creation directly to publishing. Sprout positions itself as "the most comprehensive social media management platform" to offer this integration, which strengthens its competitive differentiation against other players in the social media management software market.
The strategic timing aligns with current market dynamics where short-form video is delivering the highest ROI and receiving the most marketing investment in 2025. By streamlining the design-to-publishing workflow, Sprout is targeting a key friction point that slows down content production precisely when speed-to-market matters most.
The testimonial from FedEx, a major enterprise client, signals that this integration delivers tangible workflow improvements for large organizations with complex approval processes. This is particularly valuable for enterprises with separate creative and social teams who need structured handoff processes.
The one-click workflow preserves essential metadata like captions, tags, profile groups, and scheduled times—addressing potential error points that typically occur during manual transfers between systems. This reduces operational friction while potentially increasing platform stickiness, as users gain efficiency by staying within the combined ecosystem rather than using disconnected tools.
This feature enhancement fits into Sprout's broader strategy of providing comprehensive social media management tools that integrate well with adjacent marketing technologies. By simplifying the content production workflow, Sprout can potentially increase user adoption, reduce churn, and strengthen its position as an enterprise-grade solution in the competitive social media management platform landscape.
- The new integration allows brands to send finished designs directly to Sprout publishing without ever leaving Canva, accelerating workflows and reducing errors between creative and social teams.
- Sprout Social is the most comprehensive social media management platform to offer this integration, empowering brands to scale their presence with compelling visual content that captures attention and cuts through today’s crowded social landscape.
CHICAGO, Sept. 15, 2025 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading social media management software, launched a new integration with Canva, the leading all-in-one visual communication platform. As the most comprehensive social media management platform to offer this integration, Sprout enables brands to strengthen their social presence with more engaging content by streamlining the path from design to publishing. Users can now send finalized visuals from Canva directly into Sprout as draft posts, accelerating workflows and reducing errors between creative and social teams.
Social media moves fast, and visuals are at the heart of how brands connect with customers. With short-form video delivering the highest ROI and commanding the most marketing investment in 2025, teams need to create and publish engaging content quickly. The new Sprout Social and Canva integration makes that possible with a one-click workflow that sends designs, images or videos from Canva directly into Sprout, complete with captions, tags, profile groups, and scheduled times. This eliminates handoffs and delays so teams can stay focused on strategy and performance.
“In an era where every brand is competing for attention on social, the ability to seamlessly move from creative concept to published content is a decisive advantage,” said Scott Morris, CMO of Sprout Social. “Our industry-first integration with Canva makes it faster and easier for brands to share visually striking content that captures attention, builds deeper audience connections, and drives meaningful business results. By streamlining the path from design to publishing, we’re helping marketers unlock the full potential of social-first strategies, coupling creativity with social intelligence for a powerful competitive edge.”
“Millions of social media managers and creators already rely on Canva to scale their content creation,” said Anwar Haneef, GM and Head of Ecosystem at Canva. “By connecting Canva directly with Sprout Social, we’re bridging two of the most powerful social media tools to create an even faster path from idea to impact. This means that engaging, on-brand social assets can flow seamlessly into publishing, helping creators and brands stay consistent and move at the speed of culture.”
The integration removes common handoff challenges by giving creative teams a direct path to share assets with social managers for review and scheduling. This makes it especially valuable for teams whose designers finalize content in Canva and need a seamless way to hand it off for approval and publishing.
"With the new Canva integration in Sprout Social, our team at FedEx can move faster while keeping every piece of content on-brand,” said Matthew Wallace, Manager of Global Social Media at FedEx. “Eliminating the extra steps of downloading and uploading saves us valuable time, and having everything flow directly from Canva into Sprout's Publishing Calendar makes it simple to stay consistent across all of our channels. This integration is a huge win for efficiency.”
This new integration is available today. Learn more here.
About Sprout Social
Sprout Social is a global leader in social media management and analytics software, built on the belief that All Business is Social℠. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, crisis management, and AI-powered, predictive business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.
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Contact
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Email: pr@sproutsocial.com
Phone: (773) 904-9674
Investors:
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Email: lexi.johnson@sproutsocial.com
Phone: (312) 528-9166
FAQ
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