Sprout Social Recognized by G2’s Best Software Awards for the Tenth Consecutive Year

Rhea-AI Summary

Sprout Social (Nasdaq: SPT) was recognized by G2’s 2026 Best Software Awards on Feb 19, 2026, marking its tenth consecutive year of recognition. Sprout ranked as a top company across six categories, highlighted Social Intelligence, Agentic AI, the NewsWhip acquisition, Trellis launch, and expanded platform integrations.

These product and AI advances aim to turn social data into predictive intelligence for brands.

Propelled by its leadership in Social Intelligence and Agentic AI, Sprout Social ranks as a top company across 6 categories based on customer reviews

CHICAGO, Feb. 19, 2026 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading provider of social media management and analytics software, has been recognized by G2’s 2026 Best Software Awards. This milestone marks the tenth consecutive year Sprout has received this honor, which ranks the world’s most impactful software companies and products based on authentic, timely reviews from real users.

Sprout Social is featured as a top company across 6 award categories:

• Best Software Products
• Global Software Companies
• Highest Customer Satisfaction Products
• Best Marketing and Digital Advertising Software Products
• Best Customer Service Software Products
• Best Software for Mid-Market Businesses (Sprout Social Influencer Marketing)

Social media has become an immediate and rich source of market and customer truth. This recognition comes as Sprout Social advances Social Intelligence and AI innovations to help brands move from reactive listening to predictive decision-making. By transforming social data into forward-looking intelligence, Sprout is enabling organizations to anticipate change, strengthen customer trust and drive sustained growth.

“Social media is increasingly central to how organizations understand markets, customers, and culture, and the industry is moving toward AI-driven approaches to make sense of that volume and complexity,” said Scott Morris, Chief Marketing Officer, Sprout Social. “Being recognized by G2 for a decade underscores our consistency, while our expanded presence across diverse categories reflects the growth of social as a vital business tool. This evolution allows organizations of all sizes to move from reactive engagement to predictive intelligence, using social to deeply understand their customers, the market and what’s next.”

In 2025, Sprout Social advanced its platform with a series of AI-powered innovations designed to help brands better engage with customers and turn social data into actionable intelligence. Major launches included Trellis, the AI agent that unlocks the full value of social data, the acquisition of NewsWhip to strengthen predictive trend detection, and a reimagined Influencer Marketing platform featuring AI-driven discovery and brand safety insights. Sprout also rolled out expanded integrations with Bluesky, LinkedIn, Meta, Salesforce, and TikTok Listening, giving customers even more ways to connect insights across the social ecosystem. Together, these advancements have helped brands anticipate change, make informed decisions and elevate their social strategies across the enterprise.

Sprout Social earned recognition on G2’s 2026 Best Software Awards because of customer feedback, including:

“Sprout helps us craft insightful takeaways about the pulse of our customers on social. We understand their pain points and what resonates with them.”

“Having a single, unified stream for all incoming DMs, mentions, and comments—complete with collision detection, real-time activity updates, and AI-powered sentiment analysis—means our team can provide prompt, personalized customer care across dozens of brands at an exceptional velocity.”

“Sprout Social's reporting functions are really advanced and offer insights in a way that is helpful. The AI summaries help pick out some of the more gleaning pieces of information that are helpful for communicating to our team more broadly about what our successes and takeaways are.”

“Sprout makes it easy to grab numbers, compare against our competitors, and show the impact of our efforts.”

Learn about G2 and read reviews directly from Sprout users here.

About Sprout Social

Sprout Social is a global leader in social media management and analytics software, built on the belief that All Business is Social℠. Sprout’s intuitive platform puts powerful social data into the hands of tens of thousands of brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

Social Media Profiles:
www.x.com/SproutSocial
www.x.com/SproutSocialIR
www.facebook.com/SproutSocialInc
www.linkedin.com/company/sprout-social-inc-/
www.instagram.com/sproutsocial

Contact
Media:
Kaitlyn Gronek
Email: pr@sproutsocial.com
Phone: (773) 904-9674

Investors:
Lexi Johnson
Email: lexi.johnson@sproutsocial.com
Phone: (312) 528-9166

FAQ

What G2 awards did Sprout Social (SPT) receive in 2026?

Sprout Social earned top placement across six G2 categories, including Best Software Products and Highest Customer Satisfaction. According to Sprout Social, customer reviews drove the recognition and reflect strength in Social Intelligence and Agentic AI.

How does the NewsWhip acquisition affect Sprout Social (SPT)?

The acquisition is intended to strengthen Sprout's predictive trend detection capabilities. According to Sprout Social, NewsWhip augments its ability to detect and surface emerging signals from social data for faster customer and market insights.

What is Trellis and how does it impact Sprout Social users (SPT)?

Trellis is an AI agent launched to unlock the value of social data and speed insights. According to Sprout Social, Trellis helps convert social signals into forward-looking intelligence for improved decision-making and customer engagement workflows.

Which platform integrations did Sprout Social (SPT) announce in 2025?

Sprout expanded integrations with Bluesky, LinkedIn, Meta, Salesforce, and TikTok Listening. According to Sprout Social, these integrations give customers more channels to connect insights across the social ecosystem and streamline analytics.

Why did G2 recognize Sprout Social (SPT) for ten consecutive years?

G2 recognition reflects sustained positive user reviews and product performance across categories. According to Sprout Social, consistent customer feedback on satisfaction, reporting, customer service, and influencer tools drove the decade-long acknowledgment.

What product areas of Sprout Social (SPT) were highlighted by customers?

Customers highlighted unified messaging streams, AI-powered sentiment summaries, advanced reporting, and influencer marketing capabilities. According to Sprout Social, these features improved response velocity, insight sharing, and competitive benchmarking for brands.