Welcome to our dedicated page for Sprout Social news (Ticker: SPT), a resource for investors and traders seeking the latest updates and insights on Sprout Social stock.
Sprout Social Inc (SPT) provides a comprehensive news hub for tracking official announcements from this leading social media management platform. This resource aggregates press releases, financial disclosures, and strategic updates essential for understanding the company's position in the competitive SaaS landscape.
Investors and industry observers will find curated information spanning product launches, partnership agreements, leadership changes, and financial performance. The collection serves as a vital tool for analyzing SPT's innovation in AI-driven social analytics and enterprise customer engagement solutions.
Content updates reflect the company's focus on enhancing its unified platform for social listening, cross-channel publishing, and data security. Regular additions ensure access to material developments influencing SPT's market trajectory in digital customer experience management.
Bookmark this page for streamlined monitoring of Sprout Social's operational milestones and corporate communications. Check back regularly to maintain current awareness of developments shaping the social media management software sector.
Sprout Social's 2025 Index reveals significant shifts in social media marketing dynamics. Social media has become the primary source for tracking trends and cultural moments, surpassing traditional channels. The research shows that 93% of consumers believe brands must keep up with online culture, yet 33% find trend-chasing embarrassing.
Key findings indicate that 81% of consumers make impulse purchases through social media, and 73% would switch to competitors if brands don't respond on social platforms. Marketing leaders are responding by increasing AI investments, with 48% planning to boost AI spending in 2025. The study also reveals that 90% of consumers use Facebook, followed by Instagram (82%), YouTube (76%), and TikTok (58%).
The report emphasizes the need for brands to focus on authenticity and relatability rather than superficial trend-chasing, with about half of consumers valuing original content from their favorite brands.
Sprout Social (Nasdaq: SPT) has been named a Leader in the 2024-25 IDC MarketScape report on Worldwide Social Marketing Platform for Large Enterprises. The report highlights Sprout's comprehensive platform features, including intuitive workflows, AI-powered capabilities, and strong integrations with business software like Salesforce and Zendesk. The recognition emphasizes Sprout's robust security features and compliance certifications, which are important for enterprise-scale social operations.
The company recently launched new AI-powered features and reporting capabilities, with its 2025 roadmap focusing on helping enterprises increase social media ROI and adapt to rising consumer expectations in a social-first business environment.
The Knot Worldwide announced a significant leadership transition as Founder and CEO Timothy Chi moves to Vice Chair, with Raina Moskowitz appointed as the new CEO effective January 21, 2025. Moskowitz, currently Chief Operating and Marketing Officer at Etsy, brings extensive marketplace experience, having overseen global teams and driven growth for a community of over 90 million buyers and 6 million entrepreneurs.
The company, serving more than 45 million people monthly and connecting approximately 4 million engaged couples with 950,000 small businesses across 16 countries, is poised for growth with record revenue expected in 2024. Chi, who founded WeddingWire in 2005 and led the 2019 merger creating The Knot Worldwide, will continue serving on the Board of Directors.
Sprout Social (SPT) announced enhancements to its AI-powered social media management software, focusing on three key areas: social-first AI, operational scaling, and executive reporting. The updates include Generate Posts for AI-generated content based on top-performing posts, Generate Subtitles and Translations for accessibility, and Smart Categories for conversation analysis. New features like PII Masking and Stop Words help protect brand reputation and customer trust. The platform also improved its reporting capabilities with enhanced My Reports functionality, allowing for more detailed customer care analysis and customization options.
Sprout Social (SPT) has been awarded the 2025 TrustRadius Buyer's Choice Award for its cloud-based social media management software. The recognition is based on verified customer reviews from January to September 2024, evaluating products across capabilities, value for price, and customer relationship.
Customers praised Sprout's comprehensive reporting features, highlighting their ability to demonstrate social media impact to C-suite leaders, compare year-over-year performance, and make data-driven decisions. Chief Product Officer Erika Trautman emphasized the company's dedication to providing exceptional social media management solutions.
TrustRadius SVP Allyson Havener acknowledged Sprout's success in empowering businesses to build authentic, data-driven connections with their audiences through their user-friendly platform.
Sprout Social reported Q3 2024 financial results with revenue of $102.6 million, up 20% year-over-year. The company achieved non-GAAP operating income of $7.5 million, improving from a loss of $0.6 million in Q3 2023. Total RPO reached $311.5 million, up 36% year-over-year, while cRPO grew 31% to $220.7 million. Customer growth remained strong with 9,119 customers contributing over $10,000 in ARR (up 12%) and 1,610 customers contributing over $50,000 in ARR (up 29%). For Q4 2024, Sprout Social expects revenue between $106.3-107.1 million and non-GAAP operating income of $8.7-9.5 million.
Sprout Social (Nasdaq: SPT), a leading provider of cloud-based social media management software, has announced it will report its financial results for the third quarter ending September 30, 2024 after market close on Thursday, November 7, 2024. The company will discuss these results and business highlights during a conference call and webcast scheduled for 4:00 p.m. Central Time (5:00 p.m. Eastern Time) on the same day.
Interested parties can register for the conference call at https://registrations.events/direct/Q4I1913184. The live webcast will be accessible from Sprout Social's investor relations website at http://investors.sproutsocial.com. A webcast replay will be available at the same URL for 12 months following the event.
Sprout Social (Nasdaq: SPT) has been recognized as a leader in G2's 2024 Fall Reports, earning 173 leader badges across all business segments and regions. The company maintained its #1 position in several key categories, including Social Customer Service and Social Media Analytics. This recognition follows Sprout Social being named G2's #1 Best Software Product for 2024.
The company's global leadership is further solidified by its recognition in the Enterprise Asia Regional Grid® Report for Social Media Suites. Recent developments include integration with Salesforce's Agentforce, new product advancements, and a partnership with Carahsoft as a NASPO-approved vendor. Customer feedback highlights Sprout Social's ease of use, AI capabilities, and comprehensive analytics tools.
Sprout Social (Nasdaq: SPT), a provider of cloud-based social media management software, has announced that its solutions have been added to the National Association of State Procurement Officials (NASPO) ValuePoint Cloud Solutions Contract held by Carahsoft Technology Corp. This addition enables Carahsoft and its reseller partners to provide Sprout Social's products to participating state and local government agencies.
The NASPO ValuePoint Cloud Solutions Contract is a cooperative purchasing program that facilitates public procurement solicitations and agreements using a lead-state model. It offers public entities outstanding pricing and competitively sourced contracts. Sprout Social's inclusion in NASPO's offerings expands the range of digital communication solutions available to State and Local agencies, allowing them to purchase the platform alongside other approved technologies from a single contract.
Sprout Social has launched a new integration with Salesforce's Agentforce assistant for Service Cloud, enabling customers to gather social media insights and enhance customer experiences. The integration provides a 360-degree customer view, allowing businesses to resolve cases faster and become more proactive in customer service.
Key features of the integration include:
- Incorporation of social data into Agentforce assistant
- Expanded capabilities across major social networks and review sites
- AI-driven guidance for service representatives
Sprout Social will showcase this integration at Dreamforce 2024, where they will also participate in sessions on leveraging AI, social data, and Salesforce for customer care and brand growth.
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