Sprout Social Customers Achieved 268% Return on Investment According to New Independent Study

Rhea-AI Summary

Sprout Social (Nasdaq: SPT) released a Total Economic Impact™ study by Forrester Consulting revealing customers achieved a 268% return on investment with a net present value of $1.3 million over three years. The study highlights a payback period of less than six months and demonstrates significant efficiency gains for social media teams.

Key findings show that customers experienced an 80% reduction in social media reporting time and 60% time savings worth $1.1 million on core social media activities. The platform's capabilities led to a 25% time reduction in influencer management and generated $130,000 in additional revenue through employee advocacy programs.

Before implementing Sprout Social, teams spent 70% of their time on basic social media tasks. The platform's unified approach, AI features, and reporting tools enabled a 60% productivity increase, allowing teams to focus on strategic activities. One customer reported a 600% increase in engagement across social media channels year over year, demonstrating the platform's effectiveness in driving meaningful results.

The Total Economic Impact of Sprout Social reveals customers drove more profitable, data-driven and streamlined social campaigns

CHICAGO, Feb. 24, 2025 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced the release of a Total Economic Impact™ study conducted by Forrester Consulting. The 2025 study reveals that Sprout Social enabled customers to achieve a return on investment (ROI) of 268% and a net present value (NPV) of $1.3 million over three years with a payback period of less than six months.

The commissioned study conducted by Forrester Consulting on behalf of Sprout Social found that prior to Sprout Social, interviewed customers’ social teams spent 70% of their time scheduling and publishing posts, listening, replying on social media channels, and planning campaigns. By streamlining these processes and providing direct access to key performance and customer insights, the study found that Sprout Social customers saw a 60% productivity lift, enabling social teams to focus on more impactful work that increases audience engagement, improves customer satisfaction and boosts revenue.

Sprout customers saw time savings and significant ROI across owned channels, influencer campaigns and employee advocacy programs.

“Social is now one of the greatest and most important touchpoints an organization has with their customers,” said Scott Morris, CMO of Sprout Social. “Without an intuitive tool, managing campaigns across social–whether on owned channels or through an influencer program–isn’t possible. We’ve built a platform that helps brands make the most of their social investments to develop competitive, scalable strategies that unlock the full potential of social. This study reinforces the value we bring to customers while also underscoring the considerable value and ROI of social.”

Customers reported that Sprout’s unified platform, AI-powered features and reporting capabilities enabled them to refocus their time on more important tasks and develop content and campaigns that better resonated with their audience and generated ROI. The Forrester study also found that a composite organization of interviewed Sprout Social customers realized the following benefits over three years:

• Reduction of 80% in employee time spent on social media reporting.
• Time savings of 60%, worth $1.1 million, on scheduling and publishing posts, social listening, replying on social media channels, and planning campaigns.
• Time savings of 25% on discovering and managing influencers when leveraging Sprout Social Influencer Marketing
• Increased organic traffic and $130,000 in additional revenue by leveraging Employee Advocacy by Sprout Social.

These findings reflect the benefits that brands have seen by utilizing Sprout’s platform. In the study, customers said:

“Sprout Social gives us time to strategize around our content and make it high-quality so that people respond to it. Sprout was able to take the stuff that we were spending a ton of time on so that we can sit down and figure out what’s working and really lean into it.”

“I would have to at least triple the size of my team if I didn’t have Sprout.”

“We’ve had a significant increase in engagement since using Sprout. Even just this past quarter, year over year, we’ve seen a 600% increase in engagement across our social media channels. We have more time to strategize versus time on executing content.”

For more information on the Total Economic Impact™ study of Sprout Social please visit https://sproutsocial.com/insights/data/forrester-tei-study/, and learn more about Sprout Social at sproutsocial.com.

About Sprout Social

Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

Social Media Profiles:
www.twitter.com/SproutSocial
www.twitter.com/SproutSocialIR
www.facebook.com/SproutSocialInc
www.linkedin.com/company/sprout-social-inc-/
www.instagram.com/sproutsocial

Contact
Media:
Kaitlyn Gronek
Email: pr@sproutsocial.com
Phone: (773) 904-9674

Investors:
Lexi Johnson
Twitter: @SproutSocialIR
Email: lexi.johnson@sproutsocial.com
Phone: (312) 528-9166

FAQ

What ROI did Sprout Social (SPT) customers achieve according to the 2025 Forrester study?

According to the 2025 Forrester study, Sprout Social customers achieved a 268% ROI with a net present value of $1.3 million over three years and a payback period of less than six months.

How much time did SPT customers save on social media reporting?

Sprout Social customers experienced an 80% reduction in employee time spent on social media reporting.

What was the monetary value of time savings for SPT customers over three years?

Customers saved 60% of time worth $1.1 million on scheduling, publishing, social listening, replying, and campaign planning over three years.

How much additional revenue did SPT's Employee Advocacy program generate?

The Employee Advocacy program by Sprout Social generated $130,000 in additional revenue through increased organic traffic.

What engagement increase did customers report after implementing Sprout Social?

One customer reported a 600% year-over-year increase in engagement across their social media channels after implementing Sprout Social.

How much time did SPT save customers on influencer management?

Customers saved 25% of time on discovering and managing influencers using Sprout Social Influencer Marketing.