Specificity (OTCID:SPTY) Gains Momentum - CEO Jason Wood Featured on The Street Reports Podcast as New Director Joins to Drive AI and Web3 Growth
Specificity (OTCID:SPTY), a digital marketing agency, announced two key developments in its expansion strategy. CEO Jason Wood appeared on The Street Reports Podcast to discuss the company's vision for digital marketing, AI, and Web3, highlighting their proprietary technology that eliminates bot traffic and ensures targeted advertising to real human audiences.
Additionally, the company appointed Eddie Olavarria as Director of Digital Marketing Performance. Olavarria brings over 20 years of expertise in paid media and analytics, with a history of delivering 4x+ ROAS (Return on Ad Spend). This strategic hire aims to accelerate Specificity's global expansion, particularly in Europe, and enhance their performance marketing capabilities.
Specificity (OTCID:SPTY), un'agenzia di marketing digitale, ha annunciato due sviluppi chiave nella sua strategia di espansione. Il CEO Jason Wood è intervenuto al podcast The Street Reports per illustrare la visione dell'azienda su marketing digitale, intelligenza artificiale e Web3, mettendo in luce una tecnologia proprietaria che elimina il traffico da bot e garantisce pubblicità mirata a pubblici reali.
Inoltre, l'azienda ha nominato Eddie Olavarria Direttore della Performance del Digital Marketing. Olavarria vanta oltre 20 anni di esperienza in paid media e analytics, con precedenti risultati oltre 4x di ROAS (Return on Ad Spend). Questa nomina strategica punta ad accelerare l'espansione globale di Specificity, in particolare in Europa, e a potenziare le sue capacità di performance marketing.
Specificity (OTCID:SPTY), una agencia de marketing digital, anunció dos avances clave en su estrategia de expansión. El CEO Jason Wood participó en el podcast The Street Reports para hablar sobre la visión de la compañía en marketing digital, IA y Web3, destacando su tecnología propietaria que elimina el tráfico de bots y asegura publicidad dirigida a audiencias humanas reales.
Además, la empresa nombró a Eddie Olavarria Director de Rendimiento de Marketing Digital. Olavarria aporta más de 20 años de experiencia en medios pagados y analítica, con historial de generar más de 4x de ROAS (Return on Ad Spend). Esta contratación estratégica busca acelerar la expansión global de Specificity, especialmente en Europa, y reforzar sus capacidades de marketing de rendimiento.
Specificity (OTCID:SPTY)는 디지털 마케팅 에이전시로서 확장 전략에 있어 두 가지 주요 소식을 발표했습니다. CEO Jason Wood는 The Street Reports 팟캐스트에 출연해 디지털 마케팅, AI 및 Web3에 대한 회사의 비전을 설명하면서, 봇 트래픽을 제거하고 실제 인간 대상에게만 광고를 노출하는 자사 독점 기술을 강조했습니다.
또한 회사는 Eddie Olavarria를 디지털 마케팅 성과 이사로 임명했습니다. Olavarria는 유료 미디어 및 분석 분야에서 20년 이상의 전문 경력을 보유하고 있으며, 4배 이상 ROAS(Return on Ad Spend)를 달성한 이력이 있습니다. 이번 전략적 영입은 Specificity의 글로벌 확장, 특히 유럽 진출을 가속화하고 퍼포먼스 마케팅 역량을 강화하는 것을 목표로 합니다.
Specificity (OTCID:SPTY), une agence de marketing digital, a annoncé deux développements clés dans sa stratégie d'expansion. Le CEO Jason Wood est intervenu dans The Street Reports Podcast pour exposer la vision de l'entreprise concernant le marketing digital, l'IA et le Web3, en mettant en avant une technologie propriétaire qui élimine le trafic de bots et garantit des publicités ciblées vers de véritables audiences humaines.
Par ailleurs, la société a nommé Eddie Olavarria Directeur de la Performance du Marketing Digital. Olavarria apporte plus de 20 ans d'expérience en paid media et analytics, avec un historique de ROAS (Return on Ad Spend) supérieur à 4x. Cette nomination stratégique vise à accélérer l'expansion mondiale de Specificity, notamment en Europe, et à renforcer ses capacités en marketing de performance.
Specificity (OTCID:SPTY), eine Digitalmarketing-Agentur, gab zwei zentrale Entwicklungen in ihrer Expansionsstrategie bekannt. CEO Jason Wood war im The Street Reports Podcast zu Gast und erläuterte die Unternehmensvision zu Digitalmarketing, KI und Web3. Er hob die firmeneigene Technologie hervor, die Bot-Traffic eliminiert und zielgerichtete Werbung an echte menschliche Zielgruppen sicherstellt.
Darüber hinaus ernannte das Unternehmen Eddie Olavarria zum Director of Digital Marketing Performance. Olavarria bringt über 20 Jahre Erfahrung in Paid Media und Analytics mit und kann Erfolge von über 4x ROAS (Return on Ad Spend) vorweisen. Diese strategische Verpflichtung zielt darauf ab, Specificitys globale Expansion, insbesondere in Europa, zu beschleunigen und die Performance-Marketing-Fähigkeiten zu stärken.
- Appointment of Eddie Olavarria, an experienced executive with 20+ years in digital marketing
- Proprietary technology that filters out bot traffic before ad spend
- Planned international expansion into European markets
- Technology delivers 4x+ ROAS (Return on Ad Spend)
- Heavy reliance on challenging established Big Tech advertising models
- Operating in the highly competitive digital marketing and ad-tech space
TAMPA, FL / ACCESS Newswire / September 4, 2025 / Specificity (OTCID:SPTY), the digital marketing agency redefining precision advertising through its hybrid ad-tech and agency model, today announced two significant milestones in its ongoing expansion. CEO Jason Wood was recently featured on The Street Reports Podcast, where he outlined the company's forward-looking vision for the future of digital marketing, AI, and Web3. At the same time, Specificity strengthened its leadership team with the appointment of Eddie Olavarria as Director of Digital Marketing Performance, a role that will be central to driving the company's next phase of growth and international expansion, initially throughout Europe.
"Specificity's CEO Jason Wood Discusses Growth, AI, Web3 Marketing and more…"
In his first appearance on The Street Reports Podcast, CEO Jason Wood detailed how Specificity is changing the ad-tech landscape by combining cutting-edge AI with a no-nonsense agency model. Wood highlighted how Specificity's proprietary technology eliminates wasted ad spending by filtering out bot traffic before dollars are spent, ensuring brands only reach real human audiences.
Wood outlined how Specificity is reshaping the ad-tech landscape by pairing advanced AI with a results-driven agency model. He emphasized how the company's proprietary technology prevents wasted ad spending by filtering out bot traffic before campaigns launch, ensuring that brands connect only with verified, high-intent human audiences.
"Our tech stack solves two problems," Wood explained during the interview. "Automation for scale - which is critical in capital markets - and the elimination of bot traffic before spending. That's how we build audiences that drive real ROI."
Wood underscored Specificity's advantage as Web3, and blockchain-driven autonomy reshape the landscape of consumer privacy and targeting. "Big Tech profits from fraud and wasted ad dollars," he noted. "Our mission is to challenge that system and guide brands into a future where precision targeting and transparency set the standard." The Street Reports Podcast Listen Now!
"Specificity Expands Leadership Team with Eddie Olavarria to Accelerate ROI and Global Reach"
Building on this momentum, Specificity is proud to announce the appointment of Eddie Olavarria as Director of Digital Marketing Performance.
Eddie brings more than 20 years of expertise in paid media, analytics, and conversion optimization, with a proven track record of managing multi-million-dollar advertising budgets and consistently delivering 4x+ ROAS. Over his career, he has helped businesses across diverse industries transform digital ad spend into measurable growth.
In his new role, Eddie will lead performance marketing strategies, advanced analytics, and campaign optimization-driving outcomes that go beyond impressions and clicks. His results-driven approach aligns seamlessly with Specificity's mission to eliminate industry waste and deliver smarter, sharper, and more ethical marketing solutions.
"Eddie is a powerhouse addition to our leadership team," said Jason Wood. "He's not just a marketer; he's an innovator who knows how to scale brands profitably. His obsession with data, precision, and meaningful ROI makes him the perfect fit for Specificity as we continue to build momentum."
About Specificity
Specificity (OTCID:SPTY) is a digital marketing firm that combines the strengths of agency creativity with proprietary ad-tech innovation. The company's hybrid model ensures clients benefit from both human-driven strategy and AI-powered precision. By eliminating fraudulent traffic before ad dollars are spent, Specificity delivers unprecedented efficiency, higher ROI, and unmatched targeting accuracy across industries and global markets. For more information, visit: www.specificityinc.com
Media Contact:
Chris Gruening
Vice President, Client Services
chris@specificityinc.com
SOURCE: Specificity Inc.
View the original press release on ACCESS Newswire
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