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Sportradar and Kalshi Announce First-of-its-Kind Data and Infrastructure Global Partnership for Prediction Markets

(Moderate)
(Very Positive)
Tags
partnership

Sportradar (NASDAQ: SRAD) announced a landmark multi-year global partnership with Kalshi, described as the world’s largest prediction market. Sportradar becomes core data and solutions provider, supplying official sports data, live odds, fan engagement, customer acquisition, and integrity services across major leagues including MLB, NHL, MLS and UFC.

The agreement allows Sportradar to work directly with Kalshi’s brokers and market makers, extending its infrastructure and integrity framework into regulated, high-growth prediction markets worldwide.

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Positive

  • Multi-year global agreement with Kalshi prediction market platform
  • Designation as core data and solutions provider across major sports leagues
  • Ability to contract directly with Kalshi’s brokers and market makers
  • Expansion into regulated, high-growth prediction markets segment
  • Bundled offering of data, odds, fan engagement, marketing, and integrity services

Negative

  • None.

News Market Reaction – SRAD

+9.78%
36 alerts
+9.78% Session close to close
+14.5% Peak in 26 hr 45 min
$18.78B Market Cap
0.7x Rel. Volume

In the Jun 8 session, SRAD gained 9.78%, reflecting a notable positive market reaction. Argus tracked a peak move of +14.5% during that session. Our momentum scanner triggered 36 alerts that day, indicating elevated trading interest and price volatility.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The stock moved +9.8% in the session following this news. A strong positive reaction aligns with Spo...
Analysis

The stock moved +9.8% in the session following this news. A strong positive reaction aligns with Sportradar’s ongoing strategy of using partnerships to entrench its data and integrity services across sports ecosystems. Past agreements with entities like FIFA, MLB, Betfred and Hard Rock Bet have had mixed price outcomes, so a move above 5% on this Kalshi deal would highlight investor enthusiasm for exposure to regulated prediction markets and their growth potential, while still requiring monitoring for execution and regulatory developments.

Previous Partnership Reports

5 past events · Latest: Mar 26 (Positive)
Same Type Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Mar 26 Betting data expansion Positive -2.8% Expanded Hard Rock Bet deal adding PGA TOUR and UFC data and micro markets.
Mar 02 Integrity deal renewal Positive +7.2% FIFA extended integrity partnership through 2031 with added intelligence support.
Feb 27 Product suite access Positive -0.8% Super Technologies committed to Sportradar’s full betting product suite for growth.
Feb 04 Retail tech upgrade Positive -2.4% Betfred extended multi-year tech partnership covering 1,300 UK retail outlets.
Feb 07 Major league expansion Positive +1.2% MLB expanded exclusive data partnership through 2032 with equity stake in SRAD.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Partnership announcements have produced mixed reactions, with both positive and negative next-day moves, indicating no consistent pattern of market response.

Recent Company History

Over the past year, SRAD has repeatedly used partnerships to deepen its role across sports data, integrity, and betting infrastructure. Notable deals include an expanded FIFA integrity agreement through 2031, technology upgrades for Betfred’s 1,300 UK outlets, and distribution enhancements with MLB. Today’s Kalshi partnership continues this strategy by extending official data and integrity services into prediction markets, an adjacent, regulated growth area for the company.

Key Terms

prediction markets, market makers, ai
3 terms
prediction markets financial
"the world’s largest prediction market. This strategic agreement positions"
Prediction markets are exchanges where people buy and sell contracts that pay out based on the outcome of a future event, effectively turning collective beliefs into a price that reflects the market’s estimated probability. Like a sports betting line or a crowd-sourced weather forecast, they aggregate diverse information and sentiment into a single, continuously updated signal that investors can use to gauge market expectations, inform timing, assess risk, or construct hedges.
market makers financial
"including brokers and market makers, with real time official data"
Market makers are firms or traders who always stand ready to buy and sell a stock by posting continuous bid and ask prices, acting like a store that both sells and buys the same product so customers can trade anytime. They matter to investors because they keep trades flowing and determine the bid-ask spread — which affects how quickly orders execute and how much investors pay or receive when buying or selling shares.
ai technical
"including Sportradar UFDS AI, which detects suspicious behavior, and"
Artificial intelligence (AI) is technology that enables machines to mimic human thinking and learning, allowing them to analyze information, recognize patterns, and make decisions. For investors, AI matters because it can improve how businesses operate, create new products, or identify opportunities faster and more accurately than humans alone, potentially impacting company success and market trends.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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-Global Agreement Positions Sportradar as Core Data and Solutions Provider Across Premier Sports Leagues-

--Opportunity to participate across Kalshi ecosystem including market makers and brokers--

ST. GALLEN, Switzerland and NEW YORK, June 08, 2026 (GLOBE NEWSWIRE) -- Sportradar Group AG (NASDAQ: SRAD) today announced a landmark multi-year global agreement with Kalshi, the world’s largest prediction market. This strategic agreement positions Sportradar as an official data and solutions provider for Kalshi, delivering a broad portfolio of premium sports content and services across major sports properties including Major League Baseball (MLB), the National Hockey League (NHL), Major League Soccer (MLS), and Ultimate Fighting Championship (UFC), among others.

As prediction markets continue to emerge as a fast growing and regulated segment of the sports ecosystem, Sportradar is positioned to play a foundational role in enabling their growth and facilitating a framework for integrity. This agreement also establishes the ability for Sportradar to enter into agreements directly with Kalshi’s key partners, including brokers and market makers, with real time official data and scalable solutions across the value chain.

Sportradar will provide Kalshi with a range of solutions from Sportradar Prediction Services, including:

  • Official Sports Data and Live Odds: Fast, reliable, accurate official data and live odds to power pre-game and in-play markets, enhancing market efficiency while ensuring timely settlements
  • Fan Engagement Solutions: Dynamic, real-time content, including scores, schedules, and data visualizations, designed to drive deeper engagement
  • Customer Acquisition Solutions: Leading marketing services to help acquire high value sports fans
  • Industry-Leading Integrity Services: Robust integrity framework including Sportradar UFDS AI, which detects suspicious behavior, and Sportradar Integrity Exchange (SIE), which enables participants to share integrity threats through a secure network

The partnership underscores Sportradar’s leading position as it extends its core data and premium solutions capabilities into adjacent, high-growth markets. By leveraging its global distribution model and deep relationships, Sportradar continues to broaden its commercial reach while reinforcing its position as critical infrastructure for the evolving sports industry.

Sportradar will provide products and services to Kalshi and other licensed prediction market entities that operate in compliance with applicable regulations and legal requirements.

Carsten Koerl, Chief Executive Officer of Sportradar, said: “Prediction markets represent a compelling growth engine for the global sports ecosystem and Sportradar is uniquely positioned to shape and power this emerging sector. Our partnership with Kalshi extends the reach of our premium sports data and services into a rapidly evolving landscape, fostering collaboration with market makers and the broader marketplace. This partnership with Kalshi marks a critical first step. We look forward to working with key prediction market participants as the landscape matures, establishing the trusted, compliant framework for sports innovation just as we have successfully delivered in online sports betting.”

Tarek Mansour, co-founder and CEO of Kalshi, said: "The breadth and depth of this partnership is what makes it a big deal. We're using official league data to ensure quicker trade settlements, creating an overall better customer experience. We're also collaborating on an integrity monitoring program to further protect our users."

Sportradar Group AG

About Sportradar
Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports media and betting/gaming industries, Sportradar provides betting and iGaming operators, media and technology companies, prediction market partners and sports federations with a best-in-class range of solutions to help grow their businesses. Trusted by the world’s leading global sports organizations including the ATP, NBA and WNBA, NHL, MLB, MLS, PGA TOUR, UEFA, FIFA, CONMEBOL, AFC, and the Bundesliga, and global clients including Flutter, DraftKings, Google, Microsoft and Kalshi, Sportradar covers more than a million events annually across all major sports. Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved. For more information about Sportradar, please visit www.sportradar.com

About Kalshi
Founded in 2018, Kalshi is the world’s largest prediction market. Prediction markets provide accurate, real-time information on the likelihood of events, making humanity more informed about the future. Kalshi is credited with legalizing and establishing prediction markets as a financial asset class. It’s the leading safe and regulated platform trusted by millions of people in America. To learn more about Kalshi, visit www.kalshi.com.

CONTACT:
Media:
Sandra Lee
Sandra.lee@sportradar.com

Investor Relations:
Jim Bombassei
j.bombassei@sportradar.com

Elisabeth Diana
ediana@kalshi.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/2fd74093-167a-49e7-b132-3bd445fc0393


FAQ

What did Sportradar (NASDAQ: SRAD) announce about its partnership with Kalshi on June 8, 2026?

Sportradar announced a multi-year global partnership with Kalshi to provide data and infrastructure for sports-based prediction markets. According to Sportradar, it will supply official sports data, live odds, fan engagement, marketing, and integrity services across major leagues including MLB, NHL, MLS and UFC.

How does the Sportradar and Kalshi partnership affect prediction markets for SRAD investors?

The partnership positions Sportradar as a core infrastructure provider for regulated sports prediction markets. According to Sportradar, it can now deliver official data and scalable solutions across Kalshi’s ecosystem, including brokers and market makers, potentially broadening Sportradar’s commercial reach into adjacent, high-growth markets.

What services will Sportradar (SRAD) provide to Kalshi under the new global agreement?

Sportradar will provide official sports data, live odds, fan engagement, customer acquisition, and integrity services to Kalshi. According to Sportradar, these offerings include UFDS AI for detecting suspicious behavior and the Sportradar Integrity Exchange to securely share integrity-related threats across participants.

Which sports leagues are included in the Sportradar and Kalshi prediction markets partnership?

The agreement covers major sports properties such as MLB, NHL, MLS and UFC, among others. According to Sportradar, its premium sports content and services will power pre-game and in-play prediction markets, supporting faster settlements and enhanced market efficiency for Kalshi’s users.

How does Sportradar plan to ensure integrity and compliance in its work with Kalshi?

Sportradar will apply its integrity services, including UFDS AI and the Integrity Exchange, to monitor prediction markets. According to Sportradar, it will only provide products and services to Kalshi and other prediction market entities operating in line with applicable regulations and legal requirements.

What strategic benefits does the Kalshi partnership offer Sportradar (NASDAQ: SRAD)?

The agreement extends Sportradar’s core data and solutions into adjacent prediction markets, using its global distribution and league relationships. According to Sportradar, this broadens its commercial reach and reinforces its role as critical infrastructure within the evolving, regulated sports and prediction market ecosystem.