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Starco Brands Inc (STCB) is an innovation leader in consumer products and behavior-changing brand strategies. This page serves as your central hub for verified company news, offering investors and stakeholders timely updates on product developments, financial milestones, and market initiatives.
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Starco Brands (OTCQB: STCB) reported its Q2 2025 financial results, with net revenue of $11.0 million and gross margins of 40%. The company showed significant improvement in Adjusted EBITDA, reducing losses by $1.9 million year-over-year for the first six months of 2025.
The company's strategic portfolio optimization led to reduced revenues but improved profitability metrics. Operating expenses decreased by 32%, with Marketing, General and Administrative expenses falling to $3.2 million (29% of revenue) in Q2 2025. The company reported a net loss of $1.8 million for Q2 2025, a substantial improvement from the $11.6 million loss in Q2 2024.
Notably, Starco Brands announced plans to complete its merger with The Starco Group by year-end 2025, which aims to create a fully vertically integrated consumer products manufacturing platform.
Starco Brands (OTCQB: STCB) has signed a non-binding Letter of Intent to acquire its contract manufacturer, The Starco Group (TSG), aiming to create a vertically integrated consumer products platform. The company will be renamed "STARCO" and restructured with two main subsidiaries: Starco Brands and Starco Manufacturing.
TSG operates three manufacturing facilities across the US, specializing in personal care, household, food, and beverage products. The facilities include Four Star Chemical (Los Angeles), BOV Solutions (Statesville), and Temperance Distilling (Temperance). The acquisition will integrate TSG's private label and co-packing capabilities with STCB's existing brand portfolio, which includes Skylar Beauty, Whipshots, Winona, and Art of Sport.
The transaction is expected to close in Q4 2025, subject to due diligence and regulatory requirements.
Skylar (NYSE:STCB), the California-based clean fragrance brand, has appointed Love Island USA star Leah Kateb as its new Chief Creative Officer and "Refounder". In this newly created role, Kateb will lead the brand's evolution, including scent development, storytelling, brand vision, and partnerships.
Kateb, who gained prominence through Peacock's Love Island USA, first connected with the brand after featuring Skylar's Vanilla Sky fragrance in a viral shower routine video. She has already begun working with the Skylar team on new scent development and a complete brand refresh, aiming to create a more sophisticated and expressive identity for the brand.
Starco Brands (OTCQB: STCB) reported its Q4 and full-year 2024 results, achieving net revenue of $58.7 million for FY2024, compared to $63.6 million in 2023. The company reached profitability on an Adjusted EBITDA basis at $1.3 million for FY2024.
Q4 2024 net revenue was $12.1 million, down from $18.5 million in Q4 2023, impacted by supply chain pressures and inventory adjustments. The company significantly reduced operating expenses, with Q4 2024 operating expenses down 61% and annual operating expenses reduced by 25%.
Key segment performance for FY2024:
- Starco Brands segment: $12.1M revenue (vs $16.3M in 2023)
- Skylar segment: $10.5M revenue (vs $10.7M in 2023)
- Soylent segment: $36.1M revenue
The company ended 2024 with $1.2 million in cash and $8.2 million in inventory, compared to $1.8 million cash and $10.7 million inventory at the end of 2023.
Whipshots, the vodka-infused whipped cream brand co-founded by Cardi B, announces 'Cardi Gras', a New Orleans-themed marketing campaign coinciding with game day celebrations. The centerpiece is a -edition King Cake flavor available across seven Southeastern states at major retailers including Total Wine & More, Costco, and others.
The initiative includes a partnership with Malibu for co-branded store programs and signature cocktails, plus collaboration with Fat Tuesday locations in New Orleans and Las Vegas. The King Cake Whipshots features vodka infusion with sweet, spiced notes inspired by traditional Mardi Gras King Cake, designed for desserts, coffees, and cocktails. The product will be distributed in Louisiana, Texas, Missouri, Florida, Alabama, Arkansas, and Mississippi.
Starco Brands (OTCB: STCB) has launched Nude Skin, a new luxury fragrance under its clean beauty brand Skylar. The eau de parfum features key notes of tiger orchid, warm vanilla, and golden amber, designed to blend with the wearer's natural scent.
The product is available in a 50mL size for $90 and a 10mL rollerball for $30, and can be purchased through Skylar.com, Sephora.com, and Sephora stores. The fragrance is hypoallergenic, vegan, cruelty-free, and sustainably made, targeting sophisticated Gen Z and modern millennial consumers.
This launch represents Skylar's evolution from playful beginnings to a more mature and luxurious brand positioning. The fragrance can be layered with other Skylar products like Salt Air, Vanilla Sky, and Citrus Reverie.
Starco Brands (OTCQB: STCB) announces Art of Sport brand's title sponsorship of the 2024 LA Bowl hosted by Rob Gronkowski at SoFi Stadium. The event, airing on ESPN, marks a significant expansion for Art of Sport as it evolves beyond personal care products. The brand is introducing new product lines including premium protein powders and pain relief solutions, broadening its portfolio to support athletes' complete game-day routines.
The expanded product range will be available at major retailers including Amazon, Costco, and Kroger, supported by a new national ad campaign launching during the bowl game broadcast. The sponsorship features immersive brand integrations throughout the stadium and broadcast, demonstrating Art of Sport's commitment to empowering athletes at all levels.
Starco Brands (OTCQB: STCB) reported Q3 2024 financial results with net revenue of $15.5 million, down from $17.7 million in Q3 2023. Gross margin improved sequentially to 41.2%. The company reported a net loss of $6.3 million, compared to net income of $2.3 million in Q3 2023. Adjusted EBITDA was $0.7 million.
The revenue decline was attributed to strategic reductions in Soylent's e-commerce marketing spend and lower Whipshots sales. The company identified $3 million in cost optimization opportunities through operational efficiencies. Cash position stood at $1.6 million with inventory of $13.2 million as of September 30, 2024.
Art of Sport (AOS), a division of Starco Brands (STCB), has been announced as the title sponsor of the 2024 LA Bowl Hosted By Gronk. The college football event will take place at SoFi Stadium in Inglewood, CA on December 18th at 6 PM PT, featuring teams from the Mountain West and former Pac-12 conferences. The game will be broadcast on ESPN.
As title sponsor, AOS will introduce fan activations, exclusive merchandise, and product experiences throughout the event, aligning with their mission to provide athletes with premium performance-driven products. The partnership aims to enhance the fan experience while showcasing college football talent at the state-of-the-art venue.
Starco Brands (OTCQB: STCB) announces that its fragrance brand Skylar has won the People's Choice – Popular category at the inaugural Scentbird Digital Fragrance Awards for its scent 'Vanilla Sky'. The awards ceremony, held at New York City's Crosby Street Hotel, was live-streamed globally and featured industry experts including beauty directors from Town & Country and Elle.
The winning fragrance, Vanilla Sky, features notes of cappuccino, pure vanilla, and caramelized cedar. This recognition highlights Skylar's success in creating clean, hypoallergenic fragrances safe for sensitive skin, while maintaining luxury and sustainable practices.
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