Welcome to our dedicated page for STAGWELL news (Ticker: STGW), a resource for investors and traders seeking the latest updates and insights on STAGWELL stock.
Stagwell Inc. (NASDAQ: STGW) is a marketing and communications holding company that describes itself as a challenger network built to transform marketing. News about Stagwell often highlights developments across its agencies, technology platforms, and leadership, reflecting its role in the advertising agencies industry and the broader professional, scientific, and technical services sector.
Company news includes announcements about new business units and offerings, such as the creation of the SPORT BEACH business unit to focus on sports marketing experiences that connect athletes, brands, and creatives. Updates also cover leadership appointments across the network, including roles like Global Chair, Media and Commerce, Global Chair, Communications and Advocacy, and senior positions at Allison Worldwide and other agencies.
Stagwell’s news flow also emphasizes technology and AI. The company has announced The Machine, described as an agentic operating system for marketing built by Code and Theory, and NewVoices.ai, an AI workforce platform for enterprise sales, support, retention, payments, and feedback. These stories illustrate how Stagwell positions technology and AI as central to its marketing strategy.
In addition, Stagwell-related news features recognition and milestones at agencies within its network, such as awards and growth updates for Code and Theory and Kettle, and developments at Assembly as a global omnichannel media agency. Stagwell also releases results from the Harvard CAPS / Harris Poll through its news channels, reflecting its involvement in public opinion and market research.
Investors and observers who follow STGW news can use this page to see company press releases, agency updates, technology launches, polling results, and leadership changes that may provide context on how Stagwell is evolving its marketing, communications, and AI-focused capabilities.
Stagwell (STGW) agencies produced high-profile creative and activations around Super Bowl LX, placing 2 commercials in USA TODAY Ad Meter Top 10 and supporting clients including e.l.f. Beauty, Grubhub, Kinder Bueno, Liquid I.V., NFL, Starbucks and Target. Code and Theory helped NFL.com reach 130 million people, triple NFL+ subscriber growth, and double service discovery. HarrisX surveyed nearly 10,000 Americans for its 2026 Super Bowl Ad Index. SPORT BEACH and multiple agencies executed branded on-site activations and social campaigns across Super Week.
Stagwell (NASDAQ:STGW) appointed Ben Berentson as CEO, Owned Media, effective immediately. Berentson will lead operations, growth and expansion of the owned media portfolio, including Ink, ReachTV and RealClearPolitics, and future initiatives to scale these assets.
He brings 20+ years of digital media and corporate strategy experience, with prior roles at Forbes, Condé Nast and most recently as Managing Director at Stagwell's Code and Theory.
Allison Worldwide (NYSE:STGW) was named the official public relations partner for the North American Car, Truck and Utility Vehicle of the Year Awards (NACTOY), with the partnership effective Feb. 1, 2026. Allison will support communications strategy, media engagement and thought leadership to amplify NACTOY's independent vehicle evaluation work.
The collaboration aims to raise visibility of the awards process, juror perspectives and NACTOY's role in industry dialogue and consumer trust.
Stagwell (NASDAQ:STGW) released the January Harvard CAPS / Harris poll (Jan 28-29, 2026) showing President Trump’s job approval at 45% (-2 pts). Immigration enforcement is a flashpoint: 57% say ICE and CBP have gone too far and 86% support body cameras for agents. The poll also shows Democrats leading the 2026 generic ballot by 8 points (registered) and a 4-point lead among likely voters.
Doner and Colle McVoy have formed DonerColle Partners under Stagwell (NYSE: STGW) to create a Midwest-based creative collective serving national brands. The alliance unifies operations across more than 500 employees in Detroit, Minneapolis and Chicago, preserves each agency's identity, and begins a phased integration through 2026.
The offering emphasizes combined creative capabilities, scaled media, production studios and use of AI, led by CEO Jessica Henrichs and executive chairman David DeMuth, and lists major clients including Stellantis, UPS Store, Dairy Queen and Coca-Cola.
SPORT BEACH (STGW) announced two February 2026 Clubhouses tied to Super Bowl and NBA All-Star Weekend: a two-day Super Week Clubhouse on Feb 5–6 at the Metreon in San Francisco and a one-day NBA All-Star Weekend Clubhouse on Feb 14 at the Sandbourne Hotel in Santa Monica.
Programming includes Morning Miles with Christian McCaffrey's while on earth™, mainstage sessions on the future of football, the USA TODAY Ad Meter Summit, live viewing of the NBA Skills Challenge and Dunk Contest, WME Basketball panels, a live podcast taping, and networking events. Partners include Stagwell, Diageo, NBCUniversal, PepsiCo/Gatorade and National Research Group.
Spotter and Stagwell (NASDAQ:STGW) announced a strategic partnership on January 22, 2026 to integrate Spotter's premium creator content network with Stagwell's AI-driven global marketing agencies. The alliance aims to move brands from one-off influencer activations to sustained creator-led programming by combining Spotter's licensing, analytics, and long-form Creator relationships with Stagwell's 70+ agency network, AI marketing tools, and media workflows. Early collaboration included Stagwell's participation in Spotter's January Creator Summit.
The Harris Poll (NASDAQ:STGW) on January 21, 2026 launched Harris QuestRQ, an always-on reputation intelligence platform that links live reputation metrics to over three decades of Reputation Quotient (RQ) trend data and the HarrisQuest brand-tracking system.
QuestRQ measures six reputation dimensions, connects reputation shifts to 75+ brand-health metrics, offers a modular self-service platform with consulting support, and targets enterprise use across sectors with early-adoption incentives.
Stagwell (NYSE: STGW) announced the launch of Quarter Creek Ventures, an incubator fund to invest in adtech, AI implementation, and AI-enabled marketing services. The fund will provide seed capital, founder-friendly ownership where founders retain majority stakes, access to Stagwell enterprise clients, hands-on mentorship from senior leaders, and operational support for strategy, design, technology, and go-to-market execution.
Cohorts will run on a rolling basis and applications for the first cohort are open via email.
Stagwell (NASDAQ:STGW) named Slavi Samardzija as its first Global Chair, Media and Commerce while he continues as Chief Data and Platforms Officer.
Samardzija will oversee media and commerce agencies including Assembly, Business Traveler, Crispin, GALE, Goodstuff, Ink, Kenna, Locaria, and Multiview — a group reporting approximately $600m in last‑twelve‑month net revenues and more than 3,500 employees. He will report to Chairman and CEO Mark Penn.