Ad Results Media Forms Strategic Partnership with Stagwell's Brand Performance Network, Bolstering Global Network's Audio Advantages
Rhea-AI Summary
Stagwell Brand Performance Network (NASDAQ: STGW) has announced a strategic partnership with Ad Results Media (ARM), a leading independent audio media agency. The collaboration aims to enhance Stagwell's audio marketing capabilities across its agency portfolio, providing advanced audio intelligence and expertise in the growing audio creator economy.
The partnership enables Stagwell agencies to access ARM's specialized services, audio partner network, and comprehensive solutions across podcast, streaming, radio, YouTube, and other platforms. ARM brings experience in audio media strategy for major brands like Molson Coors, BetterHelp, and ZipRecruiter.
Current market data shows 135 million monthly podcast listeners, with audio consumption representing 25 percent of ad-supported media time but only 8 percent of advertiser budgets, indicating significant growth potential in the audio marketing sector.
Positive
- Strategic expansion into audio marketing through partnership with established industry leader ARM
- Access to comprehensive audio solutions across multiple platforms (podcast, streaming, radio, YouTube)
- Potential market opportunity with audio consumption at 25% of media time vs. 8% of ad budgets
- Enhanced service offering for existing Stagwell agency clients
Negative
- None.
News Market Reaction
On the day this news was published, STGW declined 3.59%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
The new partnership creates the most advanced audio marketing capability within a global marketing network by allowing any Stagwell agency, including Assembly, Assembly Digital Commerce, Business Traveller Media, CPB Group LATAM, Forsman & Bodenfors, INK-Media, Goodstuff, Locaria, Multiview and Vitro, to seamlessly tap into ARM's industry-leading intelligence, specialized services, expansive network of audio and creator partners, and 360-degree solutions spanning podcast, streaming, radio, YouTube, and extensions across live experiences and social. It builds on ARM's track record for delivering audio media strategy, creative, planning and buying for leading brands including Molson Coors, BetterHelp, ZipRecruiter and Liquid Death.
"Our media network partners are advancing Stagwell clients into the future, and ARM brings deep specialization and unique advantages in harnessing the power and impact of the audio landscape," said Jon Schaaf, Global Chief Investment Officer, Stagwell Brand Performance Network. "This industry-first collaboration will help us challenge legacy investment models, educate marketers and elevate the untapped power of audio in the consumer journey."
According to Edison Research, 135 million people now listen to a podcast monthly, with IAB reporting a large share of Gen Z and Millennials now spend more time with audio content than streaming TV. With audio consumption representing 25 percent of ad-supported media time but only eight percent of advertiser budgets, more marketers stand to benefit from right-sizing their media mix, based on a newly released report from WARC Advisory and Audacy.
"Audio and audio-first creators have earned even more relevance amidst ongoing mass media fragmentation, offering brands mass reach, deep, authentic audience engagement and performance unparalleled by other channels," said Jordan Fox, CEO of ARM. "Stagwell is a powerhouse in building agile partnerships and specialized solutions that take brands into the next frontiers of marketing innovation, and together we are elevating audio as a potent vehicle of business and cultural impact."
About ARM
Ad Results Media (ARM) is the leading agency empowering brands to engage audiences through the power of audio creators. With 20+ years of experience across radio, podcasts, streaming audio and YouTube, including placing the very first podcast ad in 2010, ARM now stands among the world's largest buyers of podcast media. ARM leverages its expertise and trusted, actionable intelligence across platforms to connect brands—such as MolsonCoors, BetterHelp, FanDuel, Wayfair and ZipRecruiter—with consumers. ARM delivers value and impact through unparalleled industry knowledge and relationships to drive results for brands and agencies. To learn more about ARM, visit adresultsmedia.com.
About Stagwell Brand Performance Network
The Brand Performance Network (BxP) is a collection of Stagwell agencies providing B2B and B2C marketers with connected global solutions in data-driven and technology-enabled creative, media, commerce and B2B Publishing. BxP has over 5,000 experts across 60 offices in 20 countries, collectively handling over
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact
Shannon Pruitt
Stagwell Brand Performance Network (BxP)
shannon.pruitt@bxpnetwork.com
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SOURCE Stagwell Inc.
FAQ
What is the strategic impact of STGW's partnership with Ad Results Media?
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What is the current gap between audio consumption and ad spending mentioned in STGW's release?
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Which Stagwell agencies will benefit from the ARM partnership?
