PRophet, a Stagwell (STGW) Company, Appoints Tony Sardella as Global CEO to Drive Next Phase of Growth for World's Third-Largest Communications Technology Platform
Stagwell (STGW) has appointed Tony Sardella as the global CEO of PRophet, the world's third-largest communications technology platform. Sardella will maintain his role as Head of Predictive Analytics at Allison Worldwide while leading PRophet's expansion and innovation initiatives.
PRophet offers three AI-powered solutions: PRophet Media Intelligence for global media monitoring, PRophet Earn for journalist and influencer engagement, and PRophet Influence for influencer campaign optimization. The platform has shown significant growth since its 2020 launch, recently integrating UNICEPTA and InfluencerMarketing.AI to enhance its enterprise capabilities.
Sardella brings over 30 years of experience in data science and predictive analytics, having founded evolve24 and held senior communications leadership positions at global corporations including Monsanto.
Stagwell (STGW) ha nominato Tony Sardella come CEO globale di PRophet, la terza piattaforma tecnologica di comunicazione più grande al mondo. Sardella manterrà il ruolo di Responsabile dell'Analisi Predittiva presso Allison Worldwide mentre guiderà l'espansione e le iniziative di innovazione di PRophet.
PRophet offre tre soluzioni basate sull'AI: PRophet Media Intelligence per il monitoraggio globale dei media, PRophet Earn per l'engagement di giornalisti e influencer, e PRophet Influence per l'ottimizzazione delle campagne con influencer. La piattaforma ha mostrato una crescita significativa sin dal lancio nel 2020, integrando recentemente UNICEPTA e InfluencerMarketing.AI per potenziare le sue capacità enterprise.
Sardella porta oltre 30 anni di esperienza nelle scienze dei dati e nell'analisi predittiva, avendo fondato evolve24 e ricoprendo ruoli dirigenziali nel campo delle comunicazioni presso aziende globali tra cui Monsanto.
Stagwell (STGW) ha designado a Tony Sardella como CEO mundial de PRophet, la tercera plataforma de tecnología de comunicación más grande del mundo. Sardella mantendrá su cargo de Jefe de Análisis Predictivo en Allison Worldwide mientras lidera la expansión e iniciativas de innovación de PRophet.
PRophet ofrece tres soluciones impulsadas por IA: PRophet Media Intelligence para la monitorización global de medios, PRophet Earn para el compromiso con periodistas e influencers, y PRophet Influence para la optimización de campañas con influencers. La plataforma ha mostrado un crecimiento significativo desde su lanzamiento en 2020, incorporando recientemente UNICEPTA e InfluencerMarketing.AI para mejorar sus capacidades empresariales.
Sardella aporta más de 30 años de experiencia en ciencia de datos y analítica predictiva, habiendo fundado evolve24 y ocupando cargos directivos en comunicaciones en corporaciones globales, entre ellas Monsanto.
Stagwell (STGW)가 PRophet의 글로벌 CEO로 Tony Sardella를 임명했습니다. PRophet은 세계에서 세 번째로 큰 커뮤니케이션 기술 플랫폼입니다. Sardella는 PRophet의 확장 및 혁신 이니셔티브를 주도하는 동시에 Allison Worldwide의 예측 분석 책임자로의 역할도 유지합니다.
PRophet은 세 가지 AI 기반 솔루션을 제공합니다: 글로벌 미디어 모니터링을 위한 PRophet Media Intelligence, 기자 및 인플루언서 참여를 위한 PRophet Earn, 인플루언서 캠페인 최적화를 위한 PRophet Influence. 이 플랫폼은 2020년 출시 이후 큰 성장을 보였으며 최근 UNICEPTA와 InfluencerMarketing.AI를 통합해 엔터프라이즈 기능을 강화했습니다.
Sardella는 데이터 과학 및 예측 분석 분야에서 30년이 넘는 경험을 보유하고 있으며, evolve24를 설립하고 Monsanto를 포함한 글로벌 기업에서 공식적인 커뮤니케이션 리더십 직책을 맡아왔습니다.
Stagwell (STGW) a nommé Tony Sardella au poste de PDG mondial de PRophet, la troisième plus grande plateforme de technologie de la communication au monde. Sardella conservera son rôle de Responsable de l'Analyse Prédictive chez Allison Worldwide tout en dirigeant l'expansion et les initiatives d'innovation de PRophet.
PRophet propose trois solutions alimentées par l'IA : PRophet Media Intelligence pour la surveillance mondiale des médias, PRophet Earn pour l'engagement des journalistes et des influenceurs, et PRophet Influence pour l'optimisation des campagnes d'influence. La plateforme a connu une croissance significative depuis son lancement en 2020, en intégrant récemment UNICEPTA et InfluencerMarketing.AI pour renforcer ses capacités d'entreprise.
Sardella apporte plus de 30 ans d'expérience dans les sciences des données et l'analyse prédictive, ayant fondé evolve24 et occupé des postes de direction dans les communications au sein de groupes mondiaux, dont Monsanto.
Stagwell (STGW) hat Tony Sardella zum globalen CEO von PRophet ernannt, der dreitgrößten Plattform für Kommunikationstechnologie der Welt. Sardella wird seine Rolle als Leiter Predictive Analytics bei Allison Worldwide beibehalten, während er zugleich PRophets Expansions- und Innovationsinitiativen vorantreibt.
PRophet bietet drei KI-gestützte Lösungen an: PRophet Media Intelligence für globale Medienbeobachtung, PRophet Earn für Journalisten- und Influencer-Engagement und PRophet Influence für die Optimierung von Influencer-Kampagnen. Die Plattform hat seit ihrem Start im Jahr 2020 ein signifikantes Wachstum verzeichnet und integriert derzeit UNICEPTA und InfluencerMarketing.AI, um seine Unternehmense capabilities zu stärken.
Sardella bringt über 30 Jahre Erfahrung in Data Science und Predictive Analytics mit, hat evolve24 gegründet und war in führenden Kommunikationspositionen bei globalen Konzernen wie Monsanto tätig.
Stagwell (STGW) عيّنت توني سارديلّا ليكون المدير التنفيذي العالمي لـ PRophet، أكبر منصة تقنيات اتصالات من حيث المرتبة الثالثة بالعالم. سيحتفظ سارديلّا بدوره كـ رئيس التحليلات التنبؤية في Allison Worldwide بينما يقود مبادرات التوسع والابتكار في PRophet.
توفر PRophet ثلاثة حلول معزَّزة بالذكاء الاصطناعي: PRophet Media Intelligence لمراقبة الإعلام عالميًا، PRophet Earn للمشاركة مع الصحفيين والمؤثرين، وPRophet Influence لتحسين حملات المؤثرين. أظهرت المنصة نموًا ملحوظًا منذ إطلاقها في 2020، ودمجت مؤخرًا UNICEPTA و InfluencerMarketing.AI لتعزيز قدراتها المؤسسية.
يجلب سارديلّا أكثر من 30 عامًا من الخبرة في علم البيانات والتحليلات التنبؤية، وقد قام بتأسيس evolve24 وشغل مناصب قيادية في الاتصالات لدى شركات عالمية مثل Monsanto.
Stagwell (STGW) 已任命 Tony Sardella 为 PRophet 的全球首席执行官，PRophet 是全球第三大通信技术平台。Sardella 将在领导 PRophet 的扩张与创新举措的同时，继续担任 Allison Worldwide 的预测分析主管一职。
PRophet 提供三大人工智能驱动解决方案：用于全球媒体监测的 PRophet Media Intelligence、用于记者与意见领袖参与的 PRophet Earn、用于意见领袖推广活动优化的 PRophet Influence。该平台自 2020 年推出以来实现了显著增长，最近还整合了 UNICEPTA 与 InfluencerMarketing.AI，以增强企业级能力。
Sardella 拿到超过 30 年的经验，专长于数据科学与预测分析，曾创办 evolve24 并在全球公司（包括 Monsanto）担任高级公关领导职位。
- Appointment of highly experienced CEO with 30+ years in data science and predictive analytics
- Platform's growth to become third-largest communications technology suite globally
- Successful integration of UNICEPTA and InfluencerMarketing.AI expanding enterprise capabilities
- Multiple industry awards including PRovoke Media's Innovation SABRE and Webby Award
- None.
Sardella Will Take on Dual Roles at PRophet and Allison Worldwide to Lead AI Product Development, Global Client Expansion and Strategic Partnerships
Sardella will spearhead PRophet's continued expansion and innovation as the platform enters its next phase of accelerated growth while continuing his role at Stagwell's Allison Worldwide as Head of Predictive Analytics.
PRophet's comprehensive suite includes three AI-powered solutions designed to maximize performance for marketing and communications professionals. PRophet Media Intelligence delivers global media monitoring and actionable insights, PRophet Earn uses generative and predictive AI to identify and engage relevant journalists and influencers, and PRophet Influence optimizes influencer discovery, analytics, and campaign tracking through agentic AI.
PRophet has achieved remarkable scale and market penetration since its 2020 launch, growing to become the third-largest communications technology suite globally. In June, PRophet completed the successful integration of media monitoring and analytics provider UNICEPTA (now PRophet Media Intelligence) and influencer management agency and technology platform LEADERS and InfluencerMarketing.AI (now PRophet Influence), further strengthening its market-leading position and expanding its capabilities to serve enterprise clients at unprecedented scale.
"PRophet's growth has been remarkable, and its foundation remains formidable," said The Marketing Cloud CEO Elspeth Rollert. "We've built something truly revolutionary, a platform that doesn't just keep pace with industry evolution but actively drives it. Tony's appointment represents our commitment to not just maintaining this leadership position but accelerating our growth trajectory by bringing advanced technology to the market."
Sardella brings a unique combination of deep technical expertise and proven communications leadership that positions PRophet for its most ambitious growth phase yet. With more than 30 years of experience leading data-science and predictive analytics organizations, he has built innovative AI/ML systems that turn real-world signals into executive decisions for global Fortune and FTSE corporations. Prior to joining the Stagwell network, he founded and successfully scaled predictive analytics firm evolve24, demonstrating his ability to build and grow technology-driven solutions in the communications space. His decades of senior communications leadership experience with global enterprises including Monsanto provides the strategic acumen necessary to guide PRophet's expansion into new markets and service offerings.
"I'm incredibly honored to lead both PRophet and Allison Worldwide's predictive analytics during what I believe will be the most transformative period yet," said Sardella. "The PRophet team has built extraordinary success and growth that truly revolutionized our industry. My focus is on accelerating that momentum with a foundation that is rock-solid, technology is best-in-class, insights that are actionable and a commitment to client success for the enormous market opportunity ahead."
For more information, visit www.prprophet.ai.
About PRophet
PRophet is a suite of AI-powered SaaS software and services designed to empower and support the next generation of human-led, AI-fed "communications engineers" working in the PR, social and influencer marketing community.
PRophet Media Intelligence (F/K/A UNICEPTA) is the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.
PRophet Earn harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. This media relations solution creates and tests "mediable" PR content to predict journalist interest and sentiment.
PRophet Influence, powered by influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision and performance in mind.
PRophet was awarded PRovoke Media's Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News' 2024 Tech Hotlist. PRophet is headquartered in
Media Contacts:
Alyssa Bourne-Peters
PRophet, US
Alyssa.Bourne-Peters@prprophet.ai
+1 917 592 9795
Sarah Schulze
PRophet, EMEA
Sarah.Schulze@prprophet.ai
+49 16090815945
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SOURCE Stagwell Inc.
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