STAGWELL INC Stock Price, News & Analysis

Allison Worldwide, a Stagwell (NASDAQ: STGW) agency, has appointed Hank Kosinski as Chief Creative Officer and Chief Marketing Officer, effective October 1, 2025. Kosinski, an award-winning creative leader with over 20 years of experience, joins from WPP's VML where he served as executive creative director.

Throughout his career, Kosinski has developed iconic campaigns for major brands including Microsoft, Nike, Coca-Cola, and Mercedes Benz. In his new role, he will lead creative initiatives, client-work ideation, and agency marketing, reporting to Allison CEO Jonathan Heit.

Stagwell (NASDAQ: STGW) has released new research in partnership with The Globe and Mail revealing significant opportunities for brands in Canadian news advertising. The study, conducted among nearly 10,000 Canadian adults, shows that 22% of Canadians are 'news junkies' who check news five times daily and read 8.8 articles per day.

The research demonstrates that 71% of Canadians are regular news readers, consuming an average of 6.5 articles daily. Importantly, the study found no brand safety issues across key demographic groups, including Gen Z, moms, high earners, and university-educated adults. Purchase intent metrics showed comparable effectiveness of news advertising versus other content categories like sports and entertainment.

Stagwell (NASDAQ: STGW) hosted its first-ever Disruptor Media Showcase in Washington, D.C., bringing together leaders from media, marketing, and communications sectors. The event featured panel discussions focused on evolving distribution models and decision-making in today's media landscape.

Notable participants included prominent publishers such as 2WAY, Breitbart News, COURIER, The Daily Wire, and others, who demonstrated innovative approaches to storytelling, audience engagement, and monetization strategies. The showcase highlighted how publishers are leveraging technology, culture, and new business models to connect with diverse audiences ranging from Gen Z to Washington policymakers.

Code and Theory, a subsidiary of Stagwell (NASDAQ: STGW), has secured three distinctions in Fast Company's 2025 Innovation by Design Awards, marking its ninth recognition from Fast Company in two years. The agency was honored for NBC's Big Board, the NFL app, and as a Design Company of the Year.

Notable achievements include NBC's Big Board handling over 10 million data points from 16,000 jurisdictions during election coverage, and the NFL app driving 2.3 billion minutes streamed in 2024. The company was also recently included in Forrester's Commerce Services Landscape, Q3 2025, highlighting its role in shaping commerce's future.

Stagwell (STGW) has appointed Tony Sardella as the global CEO of PRophet, the world's third-largest communications technology platform. Sardella will maintain his role as Head of Predictive Analytics at Allison Worldwide while leading PRophet's expansion and innovation initiatives.

PRophet offers three AI-powered solutions: PRophet Media Intelligence for global media monitoring, PRophet Earn for journalist and influencer engagement, and PRophet Influence for influencer campaign optimization. The platform has shown significant growth since its 2020 launch, recently integrating UNICEPTA and InfluencerMarketing.AI to enhance its enterprise capabilities.

Sardella brings over 30 years of experience in data science and predictive analytics, having founded evolve24 and held senior communications leadership positions at global corporations including Monsanto.

Stagwell (NASDAQ: STGW), the challenger marketing network, celebrates four senior executives named to Campaign's 40 over 40 2025 list. The honorees include Ryan Linder (EVP, Global Chief Marketing Officer), Damaune Journey (72andSunny's Global Chief Growth Officer), Lauren Kushner (Kettle's CEO), and Sarah Mehler (Left Field Labs' Founder and CEO).

The recognition highlights these executives' contributions to advertising, marketing, communications, media, and technology. Campaign will host a celebration event for the 2025 awardees on September 25, 2025 in New York City.

Kettle, a digital-first creative agency under Stagwell (NASDAQ: STGW), has been named to Adweek's 2025 Fastest Growing Agencies list. The agency demonstrated remarkable growth with a 41% increase in net revenue in 2024 and doubled its size over the past two years while maintaining under 3% employee turnover.

The agency has expanded its client roster to include Warby Parker, Robinhood, e.l.f. Beauty, Legal Aid Society, and Mailchimp, while maintaining strong relationships with existing clients like Apple and T-Mobile. Kettle has established an all-women C-suite led by CEO Lauren Kushner, Chief Creative Officer Camille Imbert, and Chief Product Officer Jess Mireau. The agency was also recognized as one of Ad Age's Best Places to Work 2025.

Stagwell (NASDAQ: STGW) has appointed Meredith Aronson as Vice President of Corporate Affairs to strengthen its Corporate Affairs practice. Aronson brings over 14 years of experience across corporate, nonprofit, and government sectors, including senior leadership roles at JPMorganChase and service in the Obama administration.

In her new role, Aronson will focus on developing integrated communications and reputation strategies while contributing to the network's thought leadership. Her appointment aims to enhance Stagwell's capabilities in reputation management, integrated marketing, communications, research, and stakeholder engagement.

Stagwell (NASDAQ: STGW) and Żabka Polska have formed a joint venture to launch In-Pulse, an advanced consumer analytics and engagement tool specifically designed for the Polish market. The partnership combines Żabka's extensive retail network of over 11,600 stores and 10 million Żappka app users with Stagwell's data-driven marketing expertise.

In-Pulse operates through a five-step process: data collection and analysis, customer dialogue, product/service testing, targeted marketing development, and effectiveness evaluation. The tool processes approximately 4.1 million daily transactions and provides real-time, actionable insights into Polish consumer behavior, helping businesses optimize their marketing strategies and product offerings.