The Marketing Cloud launches Agent Cloud, a secure and flexible way for brands and agencies to power AI-driven marketing
The Marketing Cloud (NASDAQ: STGW) launched Agent Cloud on October 21, 2025, a unified platform giving brands and agencies one-login access to leading multimodal AI models and image/video tools.
Agent Cloud advertises secure data handling—stating customer data is not used to train LLMs—plus integrations with GPT-5, Claude Sonnet 4, Grok 4, Gemini 2.5 Pro, Imagen, and Veo3. The product supports custom, shareable AI assistants, centralized billing with an annual base fee plus pay-for-use, and is available worldwide.
The Marketing Cloud (NASDAQ: STGW) ha lanciato Agent Cloud il 21 ottobre 2025, una piattaforma unificata che offre a marchi e agenzie un accesso con login unico a modelli AI multimodali leader e strumenti per immagini/video.
Agent Cloud pubblicizza una gestione sicura dei dati—indicando che i dati dei clienti non vengono utilizzati per addestrare i modelli LLM—più integrazioni con GPT-5, Claude Sonnet 4, Grok 4, Gemini 2.5 Pro, Imagen e Veo3. Il prodotto supporta assistenti AI personalizzabili e condivisibili, fatturazione centralizzata con una quota base annuale più pay-for-use, ed è disponibile in tutto il mondo.
The Marketing Cloud (NASDAQ: STGW) lanzó Agent Cloud el 21 de octubre de 2025, una plataforma unificada que brinda a marcas y agencias acceso con una sola sesión a modelos de IA multimodales líderes y herramientas de imágenes/video.
Agent Cloud promueve una gestión segura de datos—afirmando que los datos de los clientes no se utilizan para entrenar LLMs—además de integraciones con GPT-5, Claude Sonnet 4, Grok 4, Gemini 2.5 Pro, Imagen y Veo3. El producto admite asistentes de IA personalizados y compartibles, facturación centralizada con una tarifa base anual más pago por uso, y está disponible en todo el mundo.
The Marketing Cloud (NASDAQ: STGW)은 2025년 10월 21일에 Agent Cloud를 출시했고, 브랜드와 에이전시가 리드하는 멀티모달 AI 모델과 이미지/비디오 도구에 한 번의 로그인으로 접근할 수 있는 통합 플랫폼입니다.
Agent Cloud는 데이터 처리의 보안을 강조하며 고객 데이터가 LLM 학습에 사용되지 않는다고 명시하고, GPT-5, Claude Sonnet 4, Grok 4, Gemini 2.5 Pro, Imagen, Veo3와의 통합을 제공합니다. 이 제품은 맞춤형, 공유 가능한 AI 어시스턴트를 지원하고, 연간 기본 요금 플러스 사용량에 따른 결제를 통한 중앙 집중식 청구를 제공하며 전 세계적으로 이용 가능합니다.
The Marketing Cloud (NASDAQ: STGW) a lancé Agent Cloud le 21 octobre 2025, une plateforme unifiée offrant aux marques et agences un accès unique à des modèles IA multimodaux leaders et à des outils d'image/vidéo.
Agent Cloud met en avant une gestion sécurisée des données — indiquant que les données clients ne sont pas utilisées pour entraîner les LLM — ainsi que des intégrations avec GPT-5, Claude Sonnet 4, Grok 4, Gemini 2.5 Pro, Imagen et Veo3. Le produit prend en charge des assistants IA personnalisables et partageables, une facturation centralisée avec des frais annuels de base plus un paiement à l'usage, et est disponible dans le monde entier.
The Marketing Cloud (NASDAQ: STGW) hat Agent Cloud am 21. Oktober 2025 gestartet, eine einheitliche Plattform, die Marken und Agenturen einen Login-zum-Zugriff auf führende multimodale KI-Modelle und Bild-/Video-Tools ermöglicht.
Agent Cloud bewirbt eine sichere Datenverarbeitung—indem es erklärt, dass Kundendaten nicht verwendet werden, um LLMs zu trainieren—sowie Integrationen mit GPT-5, Claude Sonnet 4, Grok 4, Gemini 2.5 Pro, Imagen und Veo3. Das Produkt unterstützt benutzerdefinierte, teilbare KI-Assistenten, zentralisierte Abrechnung mit einer jährlichen Grundgebühr plus Nutzungsgebühren, und ist weltweit verfügbar.
The Marketing Cloud (NASDAQ: STGW) أطلقت Agent Cloud في 21 أكتوبر 2025، وهي منصة موحدة تتيح للعلامات التجارية والوكالات وصولاً بتسجيل دخول واحد إلى نماذج الذكاء الاصطناعي متعددة الوضعيات وأدوات الصور/الفيديو.
تعلن Agent Cloud عن معالجة آمنة للبيانات—وتؤكد أن بيانات العملاء لا تُستخدم لتدريب نماذج اللغة الكبيرة—بالإضافة إلى تكامل مع GPT-5، Claude Sonnet 4، Grok 4، Gemini 2.5 Pro، Imagen و Veo3. المنتج يدعم مساعدين ذكيين مخصصين وقابلين للمشاركة، وفوترة مركزيّة مع رسوم أساسية سنوية بالإضافة إلى الدفع حسب الاستخدام، وهو متاح في جميع أنحاء العالم.
- Public launch on October 21, 2025
- Access to major models: GPT-5, Claude Sonnet 4, Grok 4, Gemini 2.5 Pro
- Security claim: customer data not used to train LLMs
- Centralized billing with an annual base fee and pay-for-use
- No pricing details or tier amounts disclosed
- No quantified customer adoption, revenue, or contract metrics provided
- No disclosed SLAs or contractual integration commitments with third-party models
Insights
Public launch of Agent Cloud centralizes multimodal AI access for marketers; it streamlines operations and could drive SaaS adoption across agencies.
Agent Cloud bundles access to leading models such as GPT-5, Claude Sonnet 4, Grok 4, and Gemini 2.5 Pro under a single login and billing construct, reducing subscription fragmentation and easing procurement. The product’s core mechanism is a platform-as-a-service that front-ends multiple third-party AI providers while offering organization-level custom assistants and shared workflows.
The main dependencies are partner model availability and enterprise uptake; the offering’s value hinges on sustained access to those third-party models and predictable pricing terms. Adoption risks include customer preference for direct vendor relationships and the need to demonstrate measurable workflow improvements in creative, media, comms, and research teams within a practical timeframe.
Watch initial enterprise contract wins, renewal cadence, and integration depth with client systems over the next
Agent Cloud emphasizes non-training of customer data and centralized governance, addressing common enterprise security concerns.
The platform asserts that "none of your organization's data within Agent Cloud is used to train any LLMs," which positions security and data isolation as a selling point. This governance model can lower barriers for clients with proprietary data needs and supports shared custom assistants without propagating customer content into public model training pools.
Key risks are contractual clarity and auditability: enterprises will seek explicit contractual language, SOC/ISO attestations, and logs proving data handling. The platform must provide technical evidence (encryption, access controls, and vendor attestations) and clear billing for third-party model usage to satisfy procurement and legal teams.
Monitor published compliance documents, third-party security certifications, and the platform’s contractual language on data use over the next
One login. Every major AI model. Fully customizable assistants for modern marketing teams.
As AI adoption accelerates across the marketing industry, marketing organizations struggle to balance innovation with governance and scale. Agent Cloud solves this challenge by offering a single, secure entry point to the leading AI models, eliminating the need for fragmented "bring-your-own-AI" approaches and ensuring compliance with client data requirements.
Agent Cloud empowers marketers to safely and efficiently build, deploy, and manage AI-powered workflows across creative, media, comms, and market research teams. It also enables the creation of custom AI assistants that can be shared across an organization, setting the groundwork for fully agentic workflows in the near future, where AI collaborates seamlessly with people.
Key benefits of Agent Cloud include:
- Work securely, innovate confidently: Security is essential, especially when proprietary client data is at stake. None of your organization's data within Agent Cloud is used to train any LLMs.
- Stay at the forefront of AI innovation: Agent Cloud provides entry to GPT-5, Claude Sonnet 4, Grok 4, and Gemini 2.5 Pro, as well as image and video tools like Imagen and Veo3, with more integrations on the way.
- Empower teams with custom assistants: An intuitive interface allows users to build their own custom AI assistants powered by their LLM of choice, which can then be shared across an organization.
- Simplify billing, amplify savings: Finance no longer needs to process dozens of subscriptions for individual products. And after an annual base fee, your team only pays for the AI tools you're actually using.
"Agent Cloud unlocks the full range of what AI tools can do for modern marketers," says Elspeth Rollert, CEO of The Marketing Cloud. "It removes the guesswork and lets your team dive right into the applications and use cases that drive impact. Heading into 2026, it also gives organizations the foundation they need to compete in a world of increasingly more agentic AI."
Early users of the beta version of Agent Cloud are effusive about the benefits, including how the product drives AI adoption across organizations that are still feeling tentative about this powerful tech.
"The Marketing Cloud has knocked it out of the park with Agent Cloud," says Jim Stiefelmaier, Innovation Strategy Director at Yamamoto. "Having instant access to all the latest AI models, from GPT-5 to Gemini 2.5 Pro, in one secure, centralized platform has been a game-changer. The ability to seamlessly switch between models has boosted our team's productivity, facilitated AI adoption, and helped streamline our workflows. I'm excited to see how The Marketing Cloud continues to innovate and evolve this valuable ecosystem."
"Our agency would not be able to scale our adoption of AI at the rate we need to without a product like Agent Cloud," says Michael Lamp, Chief Digital & Social Officer of Hunter. "It's giving us the confidence to speed up our internal AI roadmaps and bring world-class research and media tools to the fingertips of our staff members around the world. It's the definition of working smarter with technology."
Agent Cloud is now available to marketers worldwide. The Marketing Cloud team is at ANA Masters of Marketing in
To celebrate the debut of this powerful new marketing tech, The Marketing Cloud also published a limited-edition booklet: The Robots Are Coming: A Guide for the Future of AI and Martech. It includes insights from leaders across the brand, as well as 2026 agentic AI predictions from The Marketing Cloud CEO Elspeth Rollert and CTO Mansoor Basha, Stagwell CEO and Chairman Mark Penn, Stagwell Chief AI Officer John Kahan, Code and Theory CEO Dan Gardner, and others.
To learn more about Agent Cloud or request a demo, visit www.themarketingcloud.com.
About The Marketing Cloud
The Marketing Cloud (formerly Stagwell Marketing Cloud) is a suite of AI-powered solutions built for the modern marketer. Born out of Stagwell's (NASDAQ: STGW) award-winning network that delivers scaled creative performance for the world's most ambitious brands, The Marketing Cloud empowers brands to drive measurable business impact through intuitive data-enriched solutions. By combining data, creativity, and technology, it unites tools for market research, communications, creative, and media to empower marketers to make smarter decisions, fast.
Get your head in the cloud at www.themarketingcloud.com.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact
Amy Guenel
VP Product Marketing, The Marketing Cloud
amy.guenel@themarketingcloud.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/the-marketing-cloud-launches-agent-cloud-a-secure-and-flexible-way-for-brands-and-agencies-to-power-ai-driven-marketing-302590194.html
SOURCE Stagwell Inc.
FAQ
What did The Marketing Cloud announce about Agent Cloud on October 21, 2025 (STGW)?
Which AI models and tools does Agent Cloud support for STGW customers?
How does Agent Cloud handle client data and model training for STGW users?
When is Agent Cloud available and where can marketers access it (STGW)?
How does billing work for Agent Cloud for STGW customers?
Does The Marketing Cloud disclose pricing, customer counts, or revenue impact for Agent Cloud (STGW)?
