20 Years of Stow 'n Go! Chrysler Marks 20 Years of Exclusive Minivan Stow 'n Go Seating, Kicks Off Stow 'n Go Challenge at 2025 Detroit Auto Show
Rhea-AI Summary
Chrysler is celebrating the 20th anniversary of its innovative Stow 'n Go seating system, which has been sold in 5 million minivans since its 2005 introduction. The system, allowing second- and third-row seats to fold flat into the floor, remains exclusive to Chrysler minivans, creating over 140 cubic feet of interior space.
The feature is standard on gas-powered 2025 Chrysler Pacifica Select, , and Voyager models, while Pacifica Plug-in Hybrid and Pinnacle models offer third-row Stow 'n Go with removable second-row seats. To mark the anniversary, Chrysler will launch a Stow 'n Go Challenge at the 2025 Detroit Auto Show (January 10-20), where participants can compete to store road-trip gear in a 2025 Pacifica Family Adventure Vehicle Edition.
The celebration coincides with Chrysler's upcoming 100th anniversary in 2025, highlighting the brand's century of innovation. The company also announced plans to launch its first battery-electric vehicle in 2026.
Positive
- 5 million minivans sold with Stow 'n Go system since 2005
- Maintains class-exclusive feature after 20 years
- Provides 140+ cubic feet of interior space capability
- First battery-electric vehicle planned for 2026
Negative
- None.
Insights
The 20th anniversary of Chrysler's Stow 'n Go seating system represents a significant competitive advantage that has contributed to 5 million minivan sales over two decades. This proprietary feature remains exclusive to Chrysler, demonstrating remarkable staying power in a highly competitive market segment.
The system's durability as a market differentiator is particularly noteworthy given that competitors haven't managed to replicate it effectively in 20 years. With 140+ cubic feet of configurable space and 243 different seating arrangements, this innovation continues to be a key driver of Chrysler's dominance in the minivan segment.
For STLA investors, this milestone highlights the company's ability to maintain product differentiation and market leadership in the minivan category. However, the upcoming transition to EVs poses challenges, as the Pacifica Plug-in Hybrid can only offer third-row Stow 'n Go due to battery packaging constraints - a technical challenge that will need to be addressed in future electric models.
The timing of this anniversary celebration and the new Stow 'n Go Challenge marketing campaign is strategically aligned with Chrysler's broader narrative of innovation as it approaches its 100th anniversary in 2025. This marketing initiative serves dual purposes: reinforcing brand heritage while maintaining relevance in an increasingly competitive market.
The decision to showcase this feature at the Detroit Auto Show indicates a focused effort to leverage Chrysler's strongest differentiator in the minivan segment, particularly important as the brand prepares for its first BEV launch in 2026. The 82 MPGe achievement of the Pacifica Plug-in Hybrid and its 520-mile total range demonstrate Chrysler's successful adaptation to evolving market demands.
For STLA shareholders, this represents effective brand management and market positioning, though the true test will be how successfully Chrysler can translate its minivan expertise into the electric era while maintaining its competitive advantages.
Class-exclusive Stow 'n Go Seating Still "Flooring" the Industry
- Chrysler is celebrating 20th anniversary of brand's ground-breaking Stow 'n Go seating and storage system
- First introduced for 2005 model year, 5 million minivans have been sold with the class-exclusive Stow 'n Go seating and storage system
- Chrysler will debut new Stow 'n Go Challenge at 2025 Detroit Auto Show on January 10-20
- Stow 'n Go seating "floored" the industry when introduced for 2005 model year, representing the newest innovation for Chrysler brand
- Chrysler will celebrate a Century of Innovation, mark 100 years in 2025
- Stow 'n Go remains a highlight feature for Chrysler brand family of minivans
- Chrysler minivans are still only vehicles in the class to offer Stow 'n Go seating
- Second- and third-row Stow 'n Go seating is standard on gas-powered 2025 Chrysler Pacifica Select, 2025 Chrysler Pacifica Limited and 2025 Chrysler Voyager models
- Pacifica Plug-in Hybrid and gas-powered Pacifica Pinnacle models feature standard third-row Stow 'n Go seating, with removable second-row seats
- For more information on Chrysler brand family of minivans, visit Chrysler.com
Chrysler is celebrating two decades of giving families all the space they need to load up for fun and adventure, highlighting the 20th anniversary of the brand's ground-breaking Stow 'n Go seating and storage system, by kicking off a new Stow 'n Go Challenge, set to debut at the 2025 Detroit Auto Show, scheduled for January 10-20, 2025.
First introduced for the 2005 model year, 5 million minivans have been sold with the Stow 'n Go seating and storage system, which allows the second- and third-row seats to fold flat quickly and easily into the floor. When not stowed, available Stow 'n Go in-floor bins offer easily accessible space to store gear.
"Chrysler brand will mark its 100th anniversary in 2025, and that Century of Innovation has been driven by decades of leadership in design, technology and capability," said Chris Feuell, Chrysler brand CEO. "Stow 'n Go seating is one of a lengthy list of Chrysler brand innovations that has made life easier and better for our customers."
Fast-forward 20 years and Stow 'n Go remains a highlight feature of the Chrysler brand family of minivans. The 2025 Chrysler Pacifica offers the most innovative seating and storage in its class, and Chrysler minivans are still the only vehicles in the class to offer Stow 'n Go seating, creating more than 140 cubic feet of interior space when seats are stowed.
Second- and third-row Stow 'n Go seating is standard on the gas-powered 2025 Chrysler Pacifica Select and 2025 Chrysler Pacifica Limited, including Pacifica Select and Limited models with all-wheel drive. Stow 'n Go is also standard on the 2025 Chrysler Voyager. Chrysler Pacifica Plug-in Hybrid and gas-powered Pacifica Pinnacle models feature standard third-row Stow 'n Go seating, with removable second-row seats.
When introduced for the 2005 model year, Stow 'n Go seating "floored" the competition. Developed by an internal cross-functional team of engineers and designers, the innovation was yet another advancement by the company that invented the minivan category more than 40 years ago. Chrysler soon featured a Stow 'n Go Challenge at enthusiast events, allowing customers to experience how quick and easy it is to use the Stow 'n Go seating and storage system firsthand.
A revived Stow 'n Go Challenge will debut at this year's Detroit Auto Show, putting participants to the test and on the clock to win prizes and find out how much road-trip gear can be quickly stored into a Stow 'n Go-equipped 2025 Chrysler Pacifica Family Adventure Vehicle (FAV) Edition.
Chrysler will stage the Stow 'n Go Challenge at 2025 auto show activations throughout the year.
Chrysler Stow 'n Go Seating: By the Numbers
- 2: Rows of seats that fold flat (second and third row) with the Stow 'n Go system
- 140+: Cubic feet of interior space created with the Stow 'n Go on 2025 Chrysler Pacifica and 2025 Chrysler Voyager
- 243: Different seating configurations for the gas-powered Chrysler Pacifica
- 5 million: Minivans sold with Stow 'n Go seating since feature debut for the 2005 model year
Stow 'n Go Timeline
- 2002: Chrysler leadership team presented with initial pitch for Stow 'n Go seating
- 2003: Chrysler kicks off prototype/production tooling for Stow 'n Go at Windsor Assembly Plant (WAP)
- 2005: Debut model year for Stow 'n Go seating in Chrysler minivans
- 2011: Updated version of Stow 'n Go debuts for model year, with a "single action" folding mechanism that makes stowing seats easier
- 2025: Stow 'n Go remains a highlight feature for Chrysler brand family of minivans, still the only vehicles in the class to offer Stow 'n Go seating
Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, and advanced innovation and technology since the company was founded in 1925. Chrysler continues to build on that nearly 100-year legacy of creating ingenious products and technologies for mainstream customers, moving forward on an electrified transformation that will launch the brand's first battery-electric vehicle in 2026.
The Chrysler Pacifica continues to reinvent the minivan, a segment Chrysler created 40 years ago. The Chrysler Pacifica Plug-in Hybrid symbolizes the brand's electrification evolution, representing the first electrified minivan in the segment and achieving 82 MPGe, an all-electric range of 32 miles and a total range of 520 miles. Chrysler Pacifica delivers the most standard safety features and most advanced available all-wheel-drive system in its class and is also the most awarded minivan over the last seven years with more than 175 honors and industry accolades since its introduction as a minivan. Chrysler Voyager rejoins the lineup in 2025 as a budget-friendly minivan option.
Chrysler is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
Follow Chrysler and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Chrysler brand: www.chrysler.com
Facebook: www.facebook.com/chrysler
Instagram: https://www.instagram.com/chrysler
X (Twitter): www.twitter.com/chrysler or @StellantisNA
YouTube: www.youtube.com/chrysler or https://www.youtube.com/StellantisNA
View original content to download multimedia:https://www.prnewswire.com/news-releases/20-years-of-stow-n-go-chrysler-marks-20-years-of-exclusive-minivan-stow-n-go-seating-kicks-off-stow-n-go-challenge-at-2025-detroit-auto-show-302347167.html
SOURCE Stellantis
FAQ
How many Chrysler minivans have been sold with Stow 'n Go seating since 2005?
Which 2025 Chrysler models come with standard Stow 'n Go seating (STLA)?
How much cargo space does Stow 'n Go create in 2025 Chrysler Pacifica (STLA)?
When will Chrysler launch its first battery-electric vehicle (STLA)?
What is the MPGe rating of the 2025 Chrysler Pacifica Plug-in Hybrid (STLA)?
