bproauto Aftermarket Parts Brand Launches Revised bproautoparts.com

Rhea-AI Summary

Stellantis' aftermarket parts brand, bproauto, launches an expanded website offering high-quality parts at lower costs with a two-year warranty. The launch aligns with Stellantis' Dare Forward 2030 plan to boost sales in the independent aftermarket. The website features a wide range of functionalities, including a parts catalog, search by part number or vehicle fitment, dealer locator, and region selection tool. Bproauto complements Mopar, Stellantis' OE parts brand, and aims to provide reliable aftermarket solutions for various vehicle models.

AUBURN HILLS, Mich., Feb. 14, 2024 /PRNewswire/ --

• Newly expanded website includes search by part number or vehicle fitment, dealer locator, region selection tool for U.S., Canada and Mexico and much more 
• Proven second-line brand of high-quality aftermarket parts costs less than original-equipment (OE) offerings and are backed by a standard two-year/unlimited-mile warranty 
• Reliable bproauto parts are designed for optimal performance on most makes and models from old to new, domestic to import 
• See bproautoparts.com or contact a local Chrysler, Dodge, Jeep®, Ram or FIAT dealership for more information 
• bproauto parts line complements Mopar, the global original-equipment parts and authentic accessories brand for Stellantis 
• Mopar remains global OE parts and authentic accessories brand for Stellantis 
• Launch of bproauto helps address a key pillar outlined in the Stellantis Dare Forward 2030 strategic plan — to grow sales in the independent aftermarket 

bproauto, the new aftermarket parts brand of Stellantis, today announced the launch of its newly expanded website bproautoparts.com.

Introduced in North America in summer 2023, bproauto offers a proven second-line brand of high-quality aftermarket parts that costs less than original-equipment (OE) offerings and are backed by a standard two-year/unlimited-mile warranty.

The revised website offers a wide array of expanded functionality, including: 

• Full parts catalog 
• Search functions, such as:
  • bproauto part numbers
  • Competitive interchange / cross-reference part numbers
  • Specific vehicle fitment by model or VIN
  • Full application and cross-reference guides
  • Where to buy
  • Dealer locator and direct link to Nexpart (aftermarket B2B parts ordering network for repair shops and professional parts buyers) for easy ordering
  • Region selection tool for U.S., Canada and Mexico with filters for available parts
• Automatic alerts for error parts that won't fit an indicated vehicle
• Aftermarket catalog exchange standard (ACES)- and product information exchange standard (PIES)- compliant images for application-specific parts
• Access to registration for emailed newsletter 

"Our new bproautoparts.com is the perfect search and sales tool for dealers and wholesalers," said Dustin Pedley, head of the North American aftermarket for Stellantis. "Our service to them goes beyond making aftermarket parts that pass original equipment standards for fit, form, function and durability, it also includes helping them get the parts they need to their service bays when they need them. Our new website is a very important link in that supply chain."

The following parts are currently available on bproautoparts.com:   

• Air filters   
• Batteries   
• Brake pads  
• Brake rotors  
• Cabin air filters 
• Fuel injectors  
• Fuel pump modules 
• Hub bearings  
• Oil 
• Oil filters  
• Tire-pressure monitoring systems 
• Struts 

Additional high-quality bproauto products coming soon include: 

ABS sensors	Lubricants
A/C compressors	O2 sensors
A/C condensers	Radiators
A/C evaporators	Shock absorbers
Alternators	Spark plugs
Ball joints	Spark plug wires
Battery cables	Starters
Brake calipers	Tail lamps
Brake hardware	Thermostats
Bulbs	Tie-rod ends
Chemicals	Timing belts/tensioners
Control arms	Transmission filters
Functional fluids	U-joints
Headlamps	Water pumps
Ignition coils	Wiper blades

bproauto 
bproauto is the OE-backed auto parts brand delivering high-quality products for most makes and models to wholesale partners and customers through dealership service departments around the world. Experts in advanced technology, bproauto is focused on maintaining a reliable supply of advanced parts now, plus the new, high-tech parts emerging every day in an evolving aftermarket industry. For more information, visit bproautoparts.com.

Mopar
Mopar is the global name for Stellantis genuine parts and authentic accessories.

A simple combination of the words MOtor and PARts, Mopar offers exceptional service, parts and customer-care. Born in 1937 as the name of a line of antifreeze products, Mopar has evolved over more than 85 years to represent both complete vehicle care and authentic performance for owners and enthusiasts worldwide.

Mopar made its mark in the 1960s during the muscle-car era with performance parts to enhance speed and handling for both on-road and racing use. Later, Mopar  expanded to include technical service and customer support, and today integrates service, parts and customer-care operations in order to enhance customer and dealer support worldwide.

Complete information on Mopar is available at www.mopar.com and the newly redesigned Mopar blog at www.blog.mopar.com. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Mopar and company news and video on:
Company blog: blog.stellantisnorthamerica.com
Media website: media.stellantisnorthamerica.com
Mopar brand: www.mopar.com/
Mopar blog: blog.mopar.com/ 
Facebook: www.facebook.com/mopar
Instagram: www.instagram.com/officialmopar
Twitter: twitter.com/OfficialMOPAR
YouTube: www.youtube.com/c/mopar or www.youtube.com/StellantisNA

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SOURCE Stellantis

FAQ

What does bproauto offer and how does it differ from OE parts?

Bproauto offers high-quality aftermarket parts at lower costs compared to OE offerings. They come with a standard two-year/unlimited-mile warranty.

What functionalities are included in the newly expanded bproautoparts.com website?

The website offers a full parts catalog, search by part number or vehicle fitment, dealer locator, region selection tool for U.S., Canada, and Mexico, and access to Nexpart for easy ordering.

How does bproauto align with Stellantis' Dare Forward 2030 plan?

The launch of bproauto helps address a key pillar of the Dare Forward 2030 plan, which aims to grow sales in the independent aftermarket.

What types of aftermarket parts are currently available on bproautoparts.com?

Currently available parts include air filters, batteries, brake pads, brake rotors, cabin air filters, fuel injectors, fuel pump modules, hub bearings, oil, oil filters, tire-pressure monitoring systems, and struts.

What additional products can customers expect from bproauto in the future?

Upcoming products include ABS sensors, lubricants, A/C compressors, O2 sensors, A/C condensers, radiators, A/C evaporators, shock absorbers, alternators, and more.