Dodge Goes After Dark, Adding Ninth Exterior Color to 2027 Durango Lineup
Dodge adds the After Dark metallic blue finish to the 2027 Durango, raising the SUV’s color choices to nine and opening orders at $595.
Rhea-AI Summary
Stellantis (STLA) announced After Dark, a new deep metallic blue exterior color for the HEMI-powered 2027 Dodge Durango lineup. The finish combines metallic highlights in sunlight with a darker, low-profile look after sunset.
After Dark expands the Durango palette to nine exterior colors and is available across the full HEMI-powered range, including the 360-horsepower Durango GT HEMI AWD, 475-horsepower Durango R/T 392, and 710-horsepower Durango SRT Hellcat and SRT Hellcat Jailbreak. On the Durango SRT Hellcat Jailbreak, the new color contributes to more than 16 million possible build combinations. Orders for After Dark are open now at a U.S. MSRP of $595.
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Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Aug 31 | Leadership appointments | Neutral | +1.4% | New communications and public policy leadership appointments coincided with a 1.38% reaction. |
| Aug 31 | Brand leadership change | Neutral | +1.4% | Arnaud Belloni was appointed to lead FIAT, Abarth and Lancia and European marketing. |
| Aug 20 | Special edition launch | Neutral | -3.1% | Jeep introduced the Wrangler Smoky Mountain special edition with orders open. |
| Aug 18 | Rally participation | Neutral | -1.3% | Jeep announced its return to the 2026 Rebelle Rally as a Silver Partner. |
| Aug 18 | Marketing campaign | Neutral | -1.3% | Chrysler launched the Acronyms digital and social media campaign for Pacifica. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent Stellantis brand and product announcements showed mixed 24-hour reactions, with two positive moves and three negative moves.
Key Terms
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AI-generated analysis. How Rhea-AI works. Not financial advice.
AUBURN HILLS, Mich., Sept. 3, 2026 /PRNewswire/ --
- New After Dark color expands customization options for Dodge HEMI®-powered, three-row, muscle SUV
- New exterior color brings a deep metallic blue finish to the 2027 Dodge Durango lineup
- Metallic highlights emerge in direct sunlight, while the dark base delivers a more aggressive, low-profile appearance after sunset
- After Dark expands Durango's available exterior palette to nine colors
- Also available on 710-horsepower Durango SRT Hellcat Jailbreak, After Dark adds even more personalization possibilities to Dodge's most powerful SUV, boosting Jailbreak beyond 16 million potential build combinations
- New color follows the recent debut of Redeye on Durango
- Available now across the entire HEMI-powered 2027 Dodge Durango lineup for a
U.S . MSRP of$595
Dodge expands customization options for the HEMI®-powered 2027 Dodge Durango with After Dark, a new deep metallic blue exterior color for the brand's three-row muscle SUV.
"Dodge customers don't blend in - and neither should their vehicles," said Matt McAlear, Dodge CEO. "You see that passion everywhere, from Roadkill Nights through Cruise Week, where bold color and personal expression take center stage. After Dark and new options like tinted dual stripes give our customers even more ways to build a Dodge with attitude, make it unmistakably their own and stand apart from everything else on the road."
After Dark features a rich, deep blue finish that transforms with changing light conditions. Metallic highlights emerge in direct sunlight, while the dark base takes on a more low-profile character after sunset, giving Durango an even more commanding presence.
The new color is the latest way customers can personalize a Durango that uniquely combines muscle-car attitude, three-row capability and legendary HEMI power.
The new After Dark exterior color also adds another layer of attitude to the 710-horsepower Dodge Durango SRT Hellcat Jailbreak, giving customers millions more ways to build a vehicle that stands apart from the crowd. Combined with the extensive range of Jailbreak colors, stripes, wheels, interior appointments and performance-focused design details, the addition of After Dark now unlocks more than 16 million possible Durango SRT Hellcat Jailbreak build combinations.
With the addition of After Dark and the recently introduced Redeye finish, the 2027 Dodge Durango is now available in nine exterior colors: After Dark, Redeye, B5 Blue, Destroyer Grey, Green Machine, Night Moves, Pitch Black, Red Oxide and White Knuckle.
The addition of After Dark continues Dodge's commitment to expanding customization across its muscle car and muscle SUV portfolio. At Roadkill Nights, Dodge introduced new Tinted Dual Stripes and unveiled Sucker Punch and Shady exterior colors for the 2027 Dodge Charger Super Bee Launch Edition. Earlier this summer, Dodge also added Red Oxide and Purple Haze to the Charger lineup.
After Dark is available now across the full HEMI-powered 2027 Dodge Durango lineup, including:
- 360-horsepower Durango GT HEMI AWD, the industry's most affordable AWD V-8 vehicle
- 475-horsepower Durango R/T 392, delivering the most horsepower per dollar for a gas SUV
- 710-horsepower Durango SRT Hellcat and Durango SRT Hellcat Jailbreak, the most powerful gas SUV ever built
After Dark is open for orders now for the 2027 Dodge Durango at a
Dodge
For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the lineup of Dodge, America's performance brand.
The arrival of the new 600-horsepower 2027 Dodge Charger Super Bee Launch Edition - the quickest, fastest and most powerful SIXPACK Charger and the highest specific horsepower muscle car ever - is the newest addition to the award-winning Dodge Charger multi-energy lineup, which also features:
- SIXPACK-powered 420-horsepower Dodge Charger R/T with the most standard horsepower of any muscle car
- 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L twin-turbo SIXPACK high-output (H.O.) engine - the most powerful Hurricane engine in production
- Quickest and most powerful AWD muscle car in the all-electric 670-horsepower Dodge Charger Daytona Scat Pack
Every Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations - because with performance comes choice.
The Dodge lineup is also fueled by the most powerful gas SUV ever, the 710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine. The Durango SRT Hellcat Jailbreak breaks free from convention with the three-row SUV, unlocking more than 14 million potential customization combinations. The Dodge Durango R/T 392 delivers the most horsepower per dollar for a gas SUV, and the 360-horsepower 5.7-liter Durango GT HEMI AWD remains the most affordable AWD V-8 in the industry.
The purchase of a SIXPACK-powered Dodge Charger Super Bee Launch Edition, Charger Scat Pack, Charger Daytona Scat Pack or Durango SRT Hellcat model includes one day of performance driving instruction at Radford Racing School, the official Dodge//SRT high-performance driving school.
Follow Dodge and company news and video on:
Media website: media.stellantisnorthamerica.com
Dodge brand: dodge.com
Direct Connection: DCPerformance.com
Facebook: facebook.com/dodge
Instagram: @dodgeofficial
X: @dodge and @StellantisNA
YouTube: youtube.com/dodge, youtube.com/StellantisNA
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SOURCE Stellantis
FAQ
What is the new After Dark color announced for the 2027 Dodge Durango (STLA)?
After Dark is a new deep metallic blue exterior color for the HEMI-powered 2027 Dodge Durango. It shows metallic highlights in direct sunlight and a darker, more low-profile appearance after sunset, enhancing the SUV’s visual presence.
How much does the After Dark color option cost on the 2027 Dodge Durango (STLA)?
The After Dark exterior color for the 2027 Dodge Durango is offered at a U.S. manufacturer’s suggested retail price (MSRP) of $595. It is available across the entire HEMI-powered Durango lineup.
Which 2027 Dodge Durango models can be ordered with the After Dark color?
After Dark is available across the full HEMI-powered 2027 Dodge Durango lineup, including the 360-horsepower Durango GT HEMI AWD, 475-horsepower Durango R/T 392, and 710-horsepower Durango SRT Hellcat and SRT Hellcat Jailbreak models.
How many exterior colors are offered on the 2027 Dodge Durango after adding After Dark?
With the addition of After Dark and the recently introduced Redeye finish, the 2027 Dodge Durango now offers nine exterior colors: After Dark, Redeye, B5 Blue, Destroyer Grey, Green Machine, Night Moves, Pitch Black, Red Oxide and White Knuckle.
How does the After Dark color affect customization options for the Durango SRT Hellcat Jailbreak (STLA)?
On the 710-horsepower Durango SRT Hellcat Jailbreak, the After Dark color further expands personalization. Combined with existing Jailbreak colors, stripes, wheels and interior options, it helps unlock more than 16 million possible build combinations.
When is the After Dark color for the 2027 Dodge Durango available to order?
After Dark is available now and is open for orders for the 2027 Dodge Durango across the entire HEMI-powered lineup, at a U.S. MSRP of $595.