Dodge Turbocharges 10th Mopar Heaven Car Show With SIXPACK-powered Dodge Charger Thrill Rides, Direct Connection Performance Parts Display

Rhea-AI Summary

Dodge (STLA) will headline the 10th Mopar Heaven car show at Texas Motor Speedway on March 27-28, 2026, featuring SIXPACK-powered Dodge Charger Scat Pack thrill rides, a Direct Connection performance parts display, and the full multi-energy Charger lineup available for order.

The activation highlights a twin-turbo 550-horsepower Charger Scat Pack, Radford Racing School driving instruction with qualifying purchases, and expectations of more than 15,000 attendees and 2,500 Mopar vehicles.

News Market Reaction – STLA

+1.93%

1 alert

+1.93% News Effect

On the day this news was published, STLA gained 1.93%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Charger Scat Pack power: 550 horsepower Charger Scat Pack torque: 531 lb.-ft. Mopar Heaven attendees: More than 15,000 +5 more

8 metrics

Charger Scat Pack power 550 horsepower Twin‑turbo SIXPACK-powered Dodge Charger Scat Pack

Charger Scat Pack torque 531 lb.-ft. Torque output for SIXPACK-powered Charger Scat Pack

Mopar Heaven attendees More than 15,000 Expected attendance at 10th Mopar Heaven event

Mopar vehicles More than 2,500 Mopar muscle vehicles expected at Mopar Heaven

Charger R/T power 420 horsepower SIXPACK-powered standard-output Dodge Charger R/T

Charger Daytona Scat Pack power 670 horsepower All-electric Dodge Charger Daytona Scat Pack

Durango SRT Hellcat power 710 horsepower Gas-powered Dodge Durango SRT Hellcat SUV

Car show duration March 27-28 Dates for 10th Mopar Heaven at Texas Motor Speedway

Market Reality Check

Price: $6.71 Vol: Volume 30,915,977 is elev...

normal vol

$6.71 Last Close

Volume Volume 30,915,977 is elevated versus the 20,963,226 20-day average, at a relative volume of 1.47x. normal

Technical Shares at 6.75 are trading below the 200-day MA of 9.68 and sit 46.04% under the 52-week high and 7.48% above the 52-week low.

Peers on Argus

Key auto peers were also positive, with F up 1.37%, LI up 1.02%, HMC up 0.81%, X...

Key auto peers were also positive, with F up 1.37%, LI up 1.02%, HMC up 0.81%, XPEV up 1.67% and RIVN up 4.06%, but the momentum scanner did not flag a coordinated sector move for this news.

Historical Context

5 past events · Latest: Mar 24 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Mar 24	Marketing campaign launch	Positive	+2.4%	Jeep launches Iliza Shlesinger-led campaign promoting 2026 Grand Wagoneer capabilities and pricing.
Mar 24	Performance model launch	Positive	+2.4%	Dodge introduces 2026 Durango R/T 392 Launch Edition with higher power and towing.
Mar 24	Auto show reveal plans	Positive	+2.4%	Plans to unveil refreshed 2027 Chrysler Pacifica and 2026 Dodge Durango America250 at NYIAS.
Mar 19	Design contest expansion	Positive	+0.0%	Stellantis broadens Drive for Design contest, adding a junior category and new theme.
Mar 19	Charging access expansion	Positive	+0.0%	Stellantis BEVs gain access to over 27,500 Tesla Superchargers via approved adapters.

Pattern Detected

Recent brand and product-news releases have coincided with modest positive or flat price reactions, suggesting marketing and lineup announcements have been absorbed without sharp dislocations.

Recent Company History

Over recent months, Stellantis has focused news flow on brand-building, product launches and customer engagement. Highlights include new Dodge Durango R/T performance variants, a Jeep Grand Wagoneer marketing campaign with clearly messaged horsepower and towing credentials, and upcoming Chrysler and Dodge model reveals at the New York Auto Show. Additional items covered design contests and expanded BEV fast‑charging access. The current Dodge Charger SIXPACK activation at Mopar Heaven continues this emphasis on performance branding and experiential marketing across the Dodge and broader Stellantis portfolio.

Market Pulse Summary

This announcement highlights Dodge’s focus on performance‑centric branding for its multi‑energy Char...

Analysis

This announcement highlights Dodge’s focus on performance‑centric branding for its multi‑energy Charger lineup, featuring the 550-horsepower SIXPACK-powered Scat Pack and all‑electric 670-horsepower Charger Daytona Scat Pack. The Mopar Heaven activation, with more than 15,000 attendees and over 2,500 vehicles, reinforces engagement with core enthusiasts. In context of Stellantis’ broader product and marketing push, investors may watch how these halo offerings and Direct Connection parts translate into demand, pricing power and mix across the Dodge portfolio over time.

Key Terms

all-wheel drive, launch control, dual-mode active exhaust, battery-electric, +3 more

7 terms

all-wheel drive technical

"standard all-wheel drive with a rear-drive mode, Launch Control, Line Lock"

All-wheel drive is a vehicle system that sends engine power to all four wheels automatically to improve traction and stability on varying road surfaces, like wearing shoes with better grip when walking on ice. Investors care because offering all-wheel drive can boost a model’s appeal, affect pricing and production costs, influence fuel efficiency and warranty/maintenance expenses, and therefore impact sales, margins and competitive positioning.

launch control technical

"rear-drive mode, Launch Control, Line Lock, dual-mode active exhaust"

Launch control is the organized set of approvals, processes and safeguards a company uses to move a new product, drug or service from final development into the market. It matters to investors because it governs timing, regulatory compliance, quality checks and promotional readiness—like an air-traffic control for a rollout—so strong launch control lowers the chance of costly delays, recalls or missed revenue expectations.

dual-mode active exhaust technical

"Launch Control, Line Lock, dual-mode active exhaust and much more."

A dual-mode active exhaust is a vehicle system that switches between two exhaust settings—typically a quieter, more restricted mode for fuel efficiency and lower emissions, and a freer-flowing mode for stronger engine performance and louder sound. Investors care because it can affect a carmaker’s regulatory compliance, fuel economy figures, production cost and customer appeal, which in turn influence sales, margins and legal or reputational risk; think of it like a car’s “economy” and “sport” button for the exhaust.

battery-electric technical

"available in both internal combustion engine and battery-electric power, two or four doors"

Battery-electric describes vehicles or machines that are powered solely by rechargeable batteries and electric motors, with no internal combustion engine or fuel tank — think of a rechargeable flashlight instead of a device you refill with gas. For investors, it signals exposure to trends in battery costs, charging infrastructure, government incentives and emissions rules, and consumer demand, all of which affect production costs, resale values and long-term market size.

internal combustion engine technical

"available in both internal combustion engine and battery-electric power"

A device that creates motion by burning fuel inside cylinders, turning the energy from small controlled explosions into mechanical force that drives wheels or machinery—think of it as a piston-driven muscle that converts fuel into movement. Investors care because its prevalence and efficiency shape demand for fuels, vehicle and parts makers, maintenance services, and emissions regulation exposure; changes in technology, fuel prices or rules can shift profits across entire industries.

torque technical

"Scat Pack also delivers 531 lb.-ft. of torque and features standard all-wheel drive"

Torque is the twisting force that makes something spin or turn—think of the push you apply when opening a jar or using a wrench. For investors, torque matters because it directly affects how well engines, motors, drills and other machinery perform and handle loads; higher or more reliable torque can mean better product performance, fewer failures, stronger sales, and clearer competitive advantages or cost implications for manufacturers and suppliers.

street and racing technology (srt) technical

"within the newly reestablished Street and Racing Technology (SRT) Performance division"

A vehicle performance division and product line focused on designing and tuning cars and parts for both everyday roads and competitive racing, producing higher-power engines, suspension, brakes and styling aimed at performance buyers. For investors, it matters because these premium products can raise profit margins, strengthen brand loyalty and attract niche buyers and aftermarket sales, acting like a company’s showcase team that boosts reputation and allows higher pricing.

AI-generated analysis. Not financial advice.

AUBURN HILLS, Mich., March 25, 2026 /PRNewswire/ --

• Dodge Thrill Rides head to Texas featuring twin-turbo, 550-horsepower Dodge Charger Scat Pack
• Professional drivers to showcase the new Charger's capability at Mopar Heaven and give enthusiasts a taste of pure drifting, donuts and high-speed muscle-car excitement
• Direct Connection performance parts display at Mopar Heaven showcases official, factory-backed, go-fast products
• Mopar Heaven celebrates a decade of enthusiast culture with more than 15,000 attendees and more than 2,500 Mopar muscle vehicles
• Texas event is one of the largest Mopar/Dodge car shows in the country
• Full Dodge Charger lineup is open for orders, available in both internal combustion engine and battery-electric power, two or four doors, with standard all-wheel drive

Dodge showcases the next generation of Dodge muscle at the 10th Mopar Heaven car show at Texas Motor Speedway on March 27-28, delivering a full-throttle fan experience powered by SIXPACK-fueled Dodge Charger Scat Pack thrill rides.

At the heart of the Dodge brand's Mopar Heaven activation, attendees can experience a high-adrenaline run in the twin-turbo, 550-horsepower Dodge Charger Scat Pack. The SIXPACK-powered Scat Pack also delivers 531 lb.-ft. of torque and features standard all-wheel drive with a rear-drive mode, Launch Control, Line Lock, dual-mode active exhaust and much more.

Professional Dodge Thrill Ride drivers will showcase the new Charger's capability at Mopar Heaven and give thrill riders a taste of pure drifting, donuts and high-speed muscle-car excitement.

"With more than 15,000 enthusiasts who live and breathe our Dodge muscle in the heart of Texas, Mopar Heaven is the perfect place to connect with the Brotherhood," said Matt McAlear, Dodge CEO. "Like Roadkill Nights, events like Mopar Heaven keep the muscle-car spirit alive, loud and thriving."

This year's Mopar Heaven event is expected to draw more than 2,500 vehicles, making it one of the largest Mopar/Dodge enthusiast gatherings in the country. Fans from across the United States, many behind the wheel of Dodge muscle cars, converge annually to celebrate horsepower, heritage and the community built around American performance culture.

"We are honored to welcome Dodge back in a major way for the 10-year anniversary of Mopar Heaven," said Pedro Murillo, event co-founder along with his wife Babara Murillo. "Bringing Dodge Thrill Rides in the new SIXPACK-powered Charger Scat Pack gives our community a chance to experience the future firsthand. This level of activation shows how strong the connection between Dodge and the Mopar community continues to be, and we are proud to help create that experience in Texas."

Direct Connection at Mopar Heaven
In addition to Dodge Thrill Rides, the Direct Connection display trailer at Mopar Heaven will spotlight the latest catalog of factory-backed performance parts, offering enthusiasts an up close look at go-fast upgrade options engineered specifically for their Dodge vehicles.

Direct Connection is the official source for high-performance products for Dodge, Jeep® and Ram brand vehicles. Direct Connection performance parts are now included within the newly reestablished Street and Racing Technology (SRT) Performance division, which is also responsible for SRT high-performance models and American brand motorsports initiatives.

For more information on Direct Connection, visit DCPerformance.com.

Charger Lineup Sets the Pace 
The fully redesigned, multi-energy Dodge Charger lineup is commanding attention across the industry, collecting high-profile praise and standout awards, including: 

• 2026 North American Car of the Year™ (NACTOY)
• Detroit Free Press Car of the Year 
• Detroit News 2025 Vehicle of the Year 
• TopGear.com U.S. Car of the Year  
• 2026 MotorWeek Drivers' Choice Best of Year, Best Sport Coupe Awards 

The full Dodge Charger multi-energy lineup is open for orders, available in both internal combustion engine and battery-electric power, two or four doors, with standard all-wheel drive. For more information on the Dodge Charger, visit Dodge.com.

Dodge
For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the next-generation lineup of Dodge, America's performance brand.

The next-gen Dodge Charger multi-energy lineup features:

• the SIXPACK-powered standard-output (S.O.) 420-horsepower Dodge Charger R/T with standard all-wheel drive and the highest entry-level horsepower of any muscle car 
• the 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L Twin Turbo SIXPACK high-output (H.O.) engine — the most powerful Hurricane engine in production
• the world's quickest and most powerful muscle car in the all-electric 670-horsepower Dodge Charger Daytona Scat Pack

Every Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations — because with performance comes choice.

The Dodge lineup is also fueled by the fastest American gas-powered SUV ever, the 710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine, now available in all 50 states. The new Durango SRT Hellcat Jailbreak breaks free from convention with the three-row SUV, unlocking more than 13 million potential customization combinations. The 360-horsepower 5.7-liter Durango GT HEMI AWD remains the most affordable AWD V-8 in the industry.

The purchase of a SIXPACK-powered Charger Scat Pack, Charger Daytona Scat Pack or Durango SRT Hellcat model includes one day of performance driving instruction at Radford Racing School, the official Dodge//SRT high-performance driving school.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Dodge//SRT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA

 

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SOURCE Stellantis

FAQ

What will Dodge (STLA) showcase at Mopar Heaven on March 27-28, 2026?

Dodge will showcase SIXPACK-powered Charger Scat Pack thrill rides and a Direct Connection parts display. According to Dodge, attendees can ride a twin-turbo 550-horsepower Charger Scat Pack and view factory-backed performance parts at the Direct Connection trailer.

How powerful is the SIXPACK-powered Dodge Charger Scat Pack featured at Mopar Heaven?

The SIXPACK-powered Charger Scat Pack delivers 550 horsepower and 531 lb.-ft. torque. According to Dodge, it pairs a 3.0L Twin Turbo SIXPACK H.O. engine with standard all-wheel drive and performance features like Launch Control and Line Lock.

Are Dodge Charger models available to order during the Mopar Heaven event (STLA)?

Yes, the full Dodge Charger multi-energy lineup is open for orders, both ICE and battery-electric. According to Dodge, configurations include two- or four-door options with standard all-wheel drive across the lineup.

Will Mopar Heaven offer driving instruction with certain Dodge (STLA) purchases?

Yes, certain purchases include one day of performance driving instruction at Radford Racing School. According to Dodge, buying a SIXPACK-powered Charger Scat Pack, Charger Daytona Scat Pack or Durango SRT Hellcat model includes the driving course day.

How large is Mopar Heaven expected to be for Dodge's 10th anniversary appearance?

Mopar Heaven is expected to draw more than 15,000 attendees and over 2,500 Mopar vehicles. According to Dodge, the Texas show is one of the largest Mopar/Dodge enthusiast gatherings in the country on March 27-28, 2026.

What Direct Connection offerings will be available at Dodge's Mopar Heaven display?

The Direct Connection trailer will spotlight factory-backed performance parts and go-fast upgrades for Dodge vehicles. According to Dodge, Direct Connection is the official source for high-performance products now within the reestablished SRT Performance division.