Iliza Shlesinger Takes Over Jeep® Dealership to Sell the New 2026 Jeep Grand Wagoneer in Online Comedy Film From Jody Hill

Rhea-AI Summary

Jeep (STLA) launches "The Real Deal … ership" marketing campaign starring Iliza Shlesinger to promote the 2026 Jeep Grand Wagoneer. The campaign debuts March 24, 2026 with a 30-second TV spot and longer social videos directed by Jody Hill.

The 2026 Grand Wagoneer starts under $66,000, offers 420 hp, 10,000 lbs max towing and an upcoming range-extended electric vehicle (REEV) option.

News Market Reaction – STLA

+2.43%

+2.43% Session close to close

In the Mar 24 session, STLA gained 2.43%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement showcases a high-profile marketing push for the 2026 Jeep Grand Wagoneer, emphasiz...

Analysis

This announcement showcases a high-profile marketing push for the 2026 Jeep Grand Wagoneer, emphasizing a starting price under $66,000, family-oriented positioning and capabilities like 10,000 pounds of towing and 420 horsepower. In recent months, Stellantis has released multiple brand and product campaigns with generally modest stock impact. Investors may monitor how such initiatives support the company’s broader strategic reset and whether they translate into demand and pricing power for key nameplates.

Key Figures

Starting price: under $66,000 Max towing capacity: 10,000 pounds Standard horsepower: 420 horsepower +2 more

5 metrics

Starting price under $66,000 2026 Jeep Grand Wagoneer pricing

Max towing capacity 10,000 pounds 2026 Grand Wagoneer capability

Standard horsepower 420 horsepower 2026 Grand Wagoneer powertrain

TV commercial length 30 seconds "The Real Deal … ership" television spot

Brand heritage nearly 85 years Jeep SUV leadership history

Historical Context

5 past events · Latest: Mar 19 (Neutral)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Mar 19	Design contest expansion	Neutral	+0.0%	Expanded Drive for Design contest to younger student groups.
Mar 19	Charging access deal	Neutral	+0.0%	Opened BEVs to more than 27,500 Tesla Supercharger locations.
Mar 17	Sports partnership	Neutral	+2.1%	Ram named official truck partner for Thrill Sports global properties.
Mar 13	AWD heritage focus	Neutral	-5.3%	Highlighted 75 years of Alfa Romeo AWD performance and 2025 mix.
Mar 12	Wrangler edition launch	Neutral	-0.4%	Introduced 2026 Wrangler Rockslide special edition with $695 package.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent product and brand news has typically driven modest single-digit moves in both directions, with no consistent pattern of strong follow-through around announcements.

Recent Company History

Over recent months, Stellantis has focused on brand building and product positioning, including Jeep and Alfa Romeo campaigns and the Ram partnership with Thrill Sports. Events such as the 2026-03-12 Wrangler Rockslide launch and the 2026-03-13 Alfa Romeo AWD milestone prompted small share moves between about -5% and +2%. The new Jeep Grand Wagoneer marketing push fits this pattern of emphasizing design, capability and lifestyle branding across its portfolio.

Key Terms

range-extended electric vehicle (REEV)

1 terms

range-extended electric vehicle (REEV) technical

"including an America first for an SUV range-extended electric vehicle (REEV) application"

A range-extended electric vehicle (REEV) is driven by an electric motor using a battery, but also carries a small onboard engine or generator that charges the battery when needed so the car can travel farther than the battery alone allows. Think of it like a phone with a portable charger built in: you still use the battery for normal operation, but the backup keeps you going on long trips. For investors, REEVs matter because they change fuel and maintenance costs, affect emissions and regulatory incentives, and influence consumer adoption and manufacturing complexity—factors that can alter sales, margins, and long-term competitiveness.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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AUBURN HILLS, Mich., March 24, 2026 /PRNewswire/ --

• Comedian and Jeep® Chief Family Officer Iliza Shlesinger takes the Grand Wagoneer and potential buyers for a ride in new television and social media campaign launching today
• Shlesinger starred in the social media award-winning video, "Family SUV," for the Jeep brand last year, pitching herself to help sell the new Grand Wagoneer as the "best car to have s*x in"
• New "The Real Deal … ership" marketing and advertising campaign debuts across television today with a 30-second commercial; longer-form video launches across the Jeep brand's social media channels, including YouTube, Instagram, Facebook, Twitter/X and TikTok
• Campaign is directed by Jody Hill ("Righteous Gemstones," "Eastbound & Down")
• The new 2026 Jeep Grand Wagoneer, starting under $66,000, is rugged, refined and roomy

Following the success of the Jeep® Grand Wagoneer "Family SUV" online reveal video starring comedian Iliza Shlesinger late last year, Jeep puts the comedian to work as the brand's "chief family officer" in its new marketing effort for the new 2026 Jeep Grand Wagoneer.

In the new campaign, "The Real Deal...ership," Shlesinger undertakes training on a Jeep dealership floor to get to better know the 2026 Grand Wagoneer's capabilities and its customers, climbing into the driver's seat to take them through test drives of the Grand Wagoneer that sometimes veer wildly off-road. Cameos include "hunky husband" and Jeep brand executive from the award-winning "Family SUV" campaign.

"The Real Deal … ership" launches with a 30-second spot for television and a long-form video across the Jeep brand's social media channels.

"Everyone loves a good sequel, especially me, if I'm the one starring in it," said Shlesinger. "Also, surprisingly, I was told I wasn't hired as just 'another pretty face,' and that I needed to get to work as the Jeep brand's chief family officer or they'd take away my company car."

"'Family SUV' with Iliza cut through the noise using humor, innuendo and a controlled step outside Jeep brand's traditional brand lane to give the Grand Wagoneer its own identity while showcasing the premium SUV's class-defining features," said Olivier Francois, global chief marketing officer, Stellantis. "Given the overwhelming response to the award-winning reveal film, bringing Iliza back was the obvious next chapter in the retelling of the new Grand Wagoneer's story."

"The 2026 Grand Wagoneer is arriving at dealerships now, starting below $66,000 for best-in-class strengths like standout second-row legroom, 10,000 pounds of max towing and standard 420 horsepower," said Bob Broderdorf, Jeep brand CEO. "As our chief family officer knows well, the new Jeep Grand Wagoneer is the real deal, bringing serious capability and fun for the whole family, proving once again that the Jeep brand knows how to raise the bar for American-made, full-size SUVs."

Shlesinger starred in the award-winning "Family SUV," one of the Jeep brand's most talked about social media campaigns last year. Shlesinger pitched herself as the brand's CFO, or chief family officer, although she had other ideas for the acronym, one that called attention to the family-friendly roominess, interior comforts and safety features of the Grand Wagoneer in a very unexpected way.

Shlesinger, one of the world's premier female comedians, is known for her sharp wit and standup comedy that includes insightful commentary on relationships, motherhood and society. Shlesinger's most recent special "Iliza Shlesinger: A Different Animal" premiered last year, and she is currently on her "Iliza! Live World Tour."

The Jeep brand's "The Real Deal … ership" marketing campaign was created in partnership with Chicago-based advertising agency Highdive. Campaign is directed by Jody Hill ("Righteous Gemstones," "Eastbound & Down").

The 2026 Jeep Grand Wagoneer ushers in a new era of refinement, capability and model clarity for the flagship SUV from the Jeep brand, providing customers with an elevated large SUV that's more approachable than ever before, starting under $66,000. With Jeep brand badging, powerful powertrains, including an America first for an SUV range-extended electric vehicle (REEV) application (late availability), an elevated exterior design and an accessible family-friendly price point, the Jeep Grand Wagoneer sets a new benchmark for the American-manufactured SUV.

Jeep Brand
For nearly 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.

Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep 
Instagram: www.instagram.com/jeep 
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA

For more information, please visit the Stellantis media site for North America at https://media.stellantisnorthamerica.com. 

 

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SOURCE Stellantis

FAQ

What is Jeep (STLA) announcing about the 2026 Grand Wagoneer campaign on March 24, 2026?

Jeep announced a new national marketing campaign starring Iliza Shlesinger launching March 24, 2026. According to the company, the effort includes a 30-second television spot plus long-form social videos directed by Jody Hill to promote the 2026 Grand Wagoneer.

How is Iliza Shlesinger featured in Jeep's (STLA) 2026 Grand Wagoneer advertising campaign?

Iliza Shlesinger stars as Jeep's "chief family officer" in the campaign, appearing in TV and social spots. According to the company, she trains on a dealership floor and conducts comedic test drives to showcase Grand Wagoneer features and family-focused benefits.

What are the headline specs and price for the 2026 Jeep Grand Wagoneer mentioned by Jeep (STLA)?

The 2026 Grand Wagoneer starts under $66,000 with standard 420 horsepower and a 10,000-pound maximum towing capacity. According to the company, the model also will offer a range-extended electric vehicle (REEV) application arriving later.

Where will Jeep (STLA) run the new "The Real Deal … ership" Grand Wagoneer ads?

The campaign will run on television and across major social channels including YouTube, Instagram, Facebook, X and TikTok. According to the company, a 30-second TV spot debuts alongside longer-form social videos for broader digital reach.

Who directed Jeep's (STLA) new Grand Wagoneer campaign and which agency produced it?

The campaign was directed by Jody Hill and created with Chicago-based agency Highdive. According to the company, Hill directed the spots and Highdive partnered with Jeep to produce the "The Real Deal … ership" creative.

Does Jeep (STLA) say when the 2026 Grand Wagoneer will be available at dealerships?

Jeep says the 2026 Grand Wagoneer is arriving at dealerships now, with retail availability starting immediately. According to the company, the model is in-market beginning March 24, 2026 and starts below $66,000.