FIAT Teases the Next 'Drop' of the All-new, All-electric Fiat 500e in the US in Jennifer Lopez's New Music Video for 'Can't Get Enough'
- The Fiat 500e is being marketed with the innovative 'product drop' strategy to create buzz and appeal to customers.
- The all-new, all-electric Fiat (500e)RED edition is the first battery-electric vehicle (BEV) offering from Stellantis in the US, with a range of 149 miles and a 42-KWh battery.
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- The next Fiat 500e "drop" will be available for order starting March 12, 2024
The FIAT brand is teasing the release of its next all-new, all-electric Fiat 500e product "drop" in the
"'Can't Get Enough' continues the long-standing relationship between FIAT and Jennifer Lopez, which began more than a decade ago when the Fiat 500 returned to America," said Olivier Francois, global chief marketing officer, Stellantis. "As we bring the newest edition of our all-new, all-electric Fiat 500e to the
"Can't Get Enough" is the debut single from Lopez's ninth studio album "This Is Me … Now," available to pre-order today. Her first major musical project in almost a decade, the long-awaited musical experience releases on February 16, 2024, with a new full-length album and "This Is Me … Now: A Love Story," an Amazon Original on Prime Video.
The next Fiat 500e version is the second drop of the 2024 Fiat 500e collection in the
An all-new, all-electric take on the FIAT brand's most storied and iconic model, the two-door fully electric (500e)RED will arrive on this side of the Atlantic as the first battery-electric vehicle (BEV) offering from Stellantis. The lightest passenger BEV in the market, (500e)RED boasts an estimated range of 149 miles (240 kilometers), enabled by a 42-KWh battery with a Level 2 (11-kW) charge time of four hours and 15 minutes. BEV capability combined with quintessential design cues make it unmistakably FIAT, with style and sustainability at its core.
Product Drop
As part of its innovative marketing plan, FIAT is the first automotive brand to incorporate a "product drop" strategy to create buzz, cultivate customer loyalty and, ultimately, appeal. The product drop strategy involves the creation of different variants of the 500e to keep the vehicle fresh and interesting. Each model will be "dropped," meaning released at a particular time in a limited quantity, similar to successful initiatives carried out in the fashion apparel industry.
FIAT Brand
FIAT brand celebrates more than 120 years as an automaker and some things haven't changed. Iconic Italian design and refinement, plus a fun-to-drive factor come standard with every Fiat.
In early 2024, FIAT brand will launch the Fiat 500e, the first Stellantis retail battery-electric vehicle offering in
FIAT is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com
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SOURCE Stellantis
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