Soccer Madness! Jeep® Brand Offers Americans Named George Washington a Chance at a Jeep Wrangler if America Wins It All (Yes, Really)
Rhea-AI Summary
Stellantis (NYSE:STLA) announced a Jeep brand promotion tied to this summer’s major international soccer tournament. If the U.S. team wins the championship, the first 100 eligible Americans legally named George Washington who register at wranglerforwashingtons.com will receive a new 2026 Jeep Wrangler.
Registration runs from June 10, 2026, 10:00 a.m. ET through July 19, 2026, 3:00 p.m. ET, and is open to U.S. residents 18+ with the legal first name “George” and last name “Washington.” The “All in on America” campaign features comedian Iliza Shlesinger and was created with agency Highdive.
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News Market Reaction – STLA
In the Jun 11 session, STLA gained 4.87%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jun 09 | Brand fragrance launch | Neutral | -0.3% | Dodge introduced a Charger-branded fragrance sold via Dodge.com for Father’s Day. |
| Jun 02 | Charger lineup update | Positive | -1.8% | Dodge revealed the 2027 multi-energy Charger lineup with higher-performance gasoline and EV models. |
| Jun 02 | Durango lineup refresh | Positive | -1.8% | Stellantis detailed the 2027 Durango HEMI V-8 lineup with strong towing and new trims. |
| Jun 01 | Jeep–Marvel campaign | Positive | -2.0% | Jeep and Marvel launched “The Original Superheroes” 2026 Summer of Jeep marketing campaign. |
| May 21 | Investor Day targets | Positive | +0.4% | FaSTLAne 2030 plan set long-term revenue, margin and cash flow targets for 2025–2030. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent Stellantis news has focused on product launches and brand campaigns, with modest, often negative, next-day price moves even on seemingly positive announcements.
Over the past few weeks, Stellantis has issued a series of brand and product updates. Dodge launched a themed Dodge Charger Fragrance with a $24.95 price point, while new 2027 Charger and Durango lineups highlighted higher horsepower and customization, yet saw 24-hour moves of about -1.79%. Jeep’s prior Marvel collaboration campaign on Jun 01 coincided with a -2.01% reaction. By contrast, the FaSTLAne 2030 Investor Day framework, targeting revenue growth from €154B to €190B by 2030, saw a modest +0.4% move, suggesting financial strategy updates have been received more constructively than marketing-driven news.
Key Terms
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hybrid technology technical
all-electric drivetrains technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
AUBURN HILLS, Mich., June 11, 2026 /PRNewswire/ --
- As soccer takes a foothold in
U.S this summer, the Jeep® brand is going "All in on America" - If the
U.S . team wins it all on the soccer field this summer, Americans named George Washington could get a new 2026 Jeep Wrangler - First 100 eligible Americans legally named George Washington to register at wranglerforwashingtons.com would receive a Jeep Wrangler
- "All in on America" 60-second spot featuring Iliza Shlesinger to run across television and the Jeep brand's social media channels
As America's most patriotic brand, the Jeep® brand is putting its own red, white and blue twist on the biggest global soccer tournament of the summer. Jeep has always epitomized the "go anywhere, do anything" spirit, so as soccer fever takes hold, the brand is adding a little founding-father flair-and a lot of fun-to the competition.
In celebration of the soccer showdown, the Jeep brand is making a bold, unmistakably American promise: if the
Yes. That George Washington.
How it works:
- Any
U.S . resident legally named George Washington can register at wranglerforwashingtons.com - Registration is open now through the final match of the tournament
- The first 100 verified registrants will be eligible
- If the
U.S . wins it all, those selected will each receive a new Jeep Wrangler
Featuring comedian Iliza Shlesinger, who sheds her Chief Family Officer role for Chief Soccer Officer for the occasion, the "All in on America" campaign is launching a 60-second spot across television and the Jeep brand's social media channels, including YouTube, Instagram, Facebook, X and TikTok.
"As the world turns its eyes to soccer this summer and America competes on the global stage, we're celebrating it the Jeep way, patriotically, playfully and with a nod to the name that shaped a nation," said Olivier François, global chief marketing officer, Stellantis. "As America's most patriotic brand, tying America's victory to the country's founding father and original trailblazer gives 100 of our fans another unexpected reason to cheer."
In the spot, Shlesinger sits behind a desk beneath a portrait of George Washington riding in a Jeep Wrangler as she delivers a rallying cry to America.
"If America wins it all and a bunch of George Washingtons end up driving around in brand-new Jeep Wranglers, that's the kind of chaotic patriotism I want to be part of," said Shlesinger. "The Jeep brand has always represented freedom, adventure and a little bit of rebellion, so giving George Washingtons across America the chance to get a Jeep Wrangler felt perfectly unhinged in the best possible way."
The "All in on America" campaign was created in partnership with
For more information visit wranglerforwashingtons.com.
NO PURCHASE NECESSARY. Open only to legal residents of the 50 US/DC, 18 years of age and older with a legal first name of "
This promotion is not sponsored by, associated with, or endorsed by FIFA, the United States Soccer Federation, any international soccer competition, or any related organization.
Jeep Brand
For nearly 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.
Follow Jeep and company news and video on:
Media website: media.stellantisnorthamerica.com
Jeep brand: jeep.com
Facebook: facebook.com/jeep
Instagram: @jeep
X: @jeep
LinkedIn: linkedin.com/company/jeep
YouTube: youtube.com/thejeepchannel or youtube.com/StellantisNA
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SOURCE Stellantis