Sparkle Is Back! Chrysler Pacifica and The Elf on the Shelf Create Holiday Magic Again This Holiday Season
Rhea-AI Summary
Chrysler (NYSE: STLA) and The Elf on the Shelf reunite for a holiday marketing campaign running through Christmas Eve across Chrysler's Instagram, Facebook, TikTok and Pinterest channels. The campaign invites families to post photos of Sparkle the Scout Elf in the Chrysler Pacifica and tag @Chrysler, and features weekly stories, polls and "can you spot Sparkle?" content.
The effort highlights Pacifica features—Stow 'n Go storage, Uconnect Theater, Stow 'n Vac, elf-size cup holders—and notes a partnership with Publicis and The Lumistella Company. Chrysler also marks its 100th anniversary in 2025 and previews a refreshed Pacifica in 2026.
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News Market Reaction
On the day this news was published, STLA declined 0.09%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Ahead of this Chrysler holiday campaign, STLA was up 3.77%, while peers were mixed: F +1.83%, HMC +0.92%, LI +0.53%, XPEV -0.26%, RIVN -5.66%, suggesting a company-specific move rather than a broad sector shift.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 10 | Vehicle award win | Positive | +3.8% | Dodge SIXPACK Charger Scat Pack named TopGear.com U.S. Car of the Year. |
| Dec 09 | Autonomy partnership | Positive | -2.2% | Non-binding MoU with Bolt to explore Level 4 driverless deployment in Europe. |
| Dec 08 | Brand collaboration | Positive | -0.9% | FIAT unveils Britto-designed one-of-one Fiat Topolino at Art Week Miami. |
| Dec 05 | Employee share plan | Positive | +1.8% | Update on Shares to Win plan with 22 million shares and €209M invested. |
| Dec 04 | Holiday merchandising | Positive | +3.3% | Mopar promotes holiday gift assortment and free-shipping offer for December. |
Recent Stellantis brand and marketing news has more often aligned with positive share moves, though some creative or partnership announcements saw short-term divergence.
Over the past week, Stellantis issued several brand- and strategy-focused updates. On Dec 10, 2025, Dodge’s SIXPACK-powered Charger Scat Pack earned a TopGear.com U.S. Car of the Year award, coinciding with a +3.77% move. A Dec 9 driverless mobility MoU with Bolt and a Dec 8 Fiat Topolino art reveal both saw modest negative follow-through. An employee share plan update on Dec 5 and a Mopar holiday merchandising push on Dec 4 aligned with positive reactions. Today’s Chrysler holiday campaign fits this pattern of brand-building announcements.
Market Pulse Summary
This announcement highlights a seasonal marketing collaboration between Chrysler Pacifica and The Elf on the Shelf, emphasizing family-focused branding and Pacifica features like all-wheel drive and the Plug-in Hybrid’s 82 MPGe, 32-mile electric range, and 520-mile total range. In recent months, Stellantis has released multiple brand and employee-related updates. Investors following the story may watch how such campaigns support Pacifica’s segment leadership and Chrysler’s 100th anniversary positioning within Stellantis’ broader portfolio.
Key Terms
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AI-generated analysis. Not financial advice.
AUBURN HILLS, Mich., Dec. 1, 2025 /PRNewswire/ --
- As the official minivan of the holiday season, Chrysler Pacifica and The Elf on the Shelf come together once again to spread Christmas magic
- Holiday marketing campaign to run through Christmas Eve across Chrysler brand's Instagram, Facebook, TikTok and Pinterest social media channels
- Consumers can play along as The Elf on the Shelf, Sparkle the Scout Elf, finds its way into the Chrysler Pacifica
- Consumers are invited to post their own photos of The Elf on the Shelf in their Chrysler Pacifica minivan on their own social media channels and to tag @Chrysler
- Campaign extends across the Chrysler brand website, digital media channels and the brand's Wrap up the Year sales event
Chrysler brand and The Elf on the Shelf spread holiday magic again this holiday season. Together, Sparkle the Scout Elf and the Chrysler Pacifica, the official minivan of the holiday season, help deliver holiday joy to families this Christmas in Chrysler's new holiday marketing campaign.
"As families gather together to eagerly await the arrival of Santa's sleigh this holiday season, the Chrysler Pacifica, together with Sparkle the Scout Elf, will once again help spread the magic of the season," said Chris Feuell, Chrysler CEO. "Whether you're making a last-minute grocery run, participating in a mobile meal service or holiday shopping, the Pacifica offers the perfect toasty seat and panoramic glass roof for children to search the skies for Santa's sleigh. Parents also know that our Stow n' Go storage and seating system is a great place to store luggage as you make your way to grandmother's house, or to hide presents from the kids until they're placed under the tree."
Chrysler brand's social media channels, including Instagram, Facebook, TikTok and Pinterest, invite fans to help spot The Elf on the Shelf in the Chrysler Pacifica. Families can get in on the fun by posting their own family photos with The Elf on The Shelf and by tagging @Chrysler. The brand's The Elf on the Shelf-inspired content will include weekly Instagram stories and content across TikTok and Facebook, such as "can you spot Sparkle?" and polls asking fans, "what has been Sparkle's finest moment?," throughout the month of December leading up to Christmas Eve.
The Elf on the Shelf campaign leverages the Chrysler Pacifica's many unique features to give Sparkle the Scout Elf new options to have some fun this holiday season, including:
- Get cozy in one of Pacifica's abundant elf-size cup holders
- Hide holiday gifts or store luggage in Pacifica's class-exclusive second-row Stow 'n Go storage bin
- Catch up on favorite Santa movies with Pacifica's Uconnect Theater system
- Help clean up any candy cane or holiday messes with Pacifica's third-row Stow 'n Vac
The campaign was created by the Chrysler brand in partnership with Publicis.
The Lumistella Company
CCA and B, LLC d/b/a The Lumistella Company is the parent company behind The Elf on the Shelf® Santaverse™, the official source for the stories of the enchanted world of Santa Claus. Family-owned and women-led since 2005, the company's portfolio includes a number of iconic Christmas brands, including The Elf on the Shelf, Elf Pets and Elf Mates. As a global company operating in 29 countries, on five continents with 100-plus licensees, our purpose is to make joyful family moments possible around the world. To learn more about The Lumistella Company, please visit https://lumistella.com/.
Chrysler Brand
Chrysler marks its 100th anniversary in 2025, honoring Walter P. Chrysler's legacy of innovation, engineering excellence and beautiful, affordable designs. As the brand celebrates this milestone, the future looks bright with exciting new releases: a refreshed Chrysler Pacifica in 2026, a new crossover soon after and a third product inspired by the Halcyon concept.
The Chrysler Pacifica – America's best-selling and most awarded minivan – continues to lead the segment it pioneered more than 40 years ago. Designed and engineered for modern families, Pacifica offers all-wheel drive, advanced safety features and the class-exclusive Stow 'n Go seating and storage system. Chrysler's multi-energy minivan lineup also includes the value-focused Chrysler Voyager and the Pacifica Plug-in Hybrid – the first electrified minivan in its class – delivering 82 MPGe, up to 32 miles of all-electric range, and a total range of 520 miles.
Chrysler is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
Follow Chrysler and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Chrysler brand: www.chrysler.com
Facebook: www.facebook.com/chrysler
Instagram: https://www.instagram.com/chrysler
X (Twitter): www.twitter.com/chrysler or @StellantisNA
YouTube: www.youtube.com/chrysler or https://www.youtube.com/StellantisNA
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SOURCE Stellantis
FAQ
When does Chrysler's Sparkle the Scout Elf campaign run and on which platforms for STLA?
How can Chrysler Pacifica owners participate in the STLA holiday campaign?
Which Chrysler Pacifica features are highlighted in the STLA Elf on the Shelf campaign?
Who created the Chrysler and Elf on the Shelf campaign tied to STLA?
Does the press release mention upcoming Chrysler product timing related to STLA?
