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There's Nothing More American Than Muscle: Dodge Debuts Durango GT America250 Edition at 2026 New York International Auto Show

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Rhea-AI Sentiment
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Dodge (STLA) unveiled the 2026 Durango GT America250 (A250) edition at the 2026 New York International Auto Show on April 1, 2026. Orders open in early April with a starting U.S. MSRP of $49,590 for the GT Plus AWD A250 (prices exclude tax, title and fees).

The A250 adds patriotic exterior graphics, premium Black Laguna leather interior touches, choice of V-6 (295 hp) or 5.7L HEMI V-8 (360 hp), 20-inch Black Noise wheels, and options including an 8,700-lb Tow N Go package and Harman Kardon audio.

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AI-generated analysis. Not financial advice.

Positive

  • Starting MSRP of $49,590 for Durango GT Plus AWD A250
  • 360-hp 5.7L HEMI V-8 option on GT HEMI models
  • Best-in-class 8,700 lbs towing capability with Tow N Go package
  • Built in Detroit at Stellantis Detroit Assembly Complex - Jefferson

Negative

  • Prices quoted exclude tax, title and fees, increasing buyer out-of-pocket cost
  • Star-pattern dual stripes are exclusive to White Knuckle exterior color only

News Market Reaction – STLA

+4.80%
1 alert
+4.80% News Effect

On the day this news was published, STLA gained 4.80%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Durango GT Plus A250 MSRP: $49,590 Durango GT HEMI Plus A250 MSRP: $51,270 Durango GT HEMI Premium A250 MSRP: $54,270 +5 more
8 metrics
Durango GT Plus A250 MSRP $49,590 Starting U.S. MSRP for 2026 Durango GT Plus AWD A250
Durango GT HEMI Plus A250 MSRP $51,270 MSRP for 2026 Durango GT HEMI Plus AWD A250
Durango GT HEMI Premium A250 MSRP $54,270 MSRP for 2026 Durango GT HEMI Premium AWD A250
Pentastar V-6 output 295 horsepower, 260 lb.-ft. Engine specs for Durango GT Plus AWD A250
HEMI V-8 output 360 horsepower 5.7-liter HEMI V-8 in Durango GT HEMI Plus AWD A250
Tow N Go towing 8,700 lbs. Best-in-class towing with Tow N Go package for GT HEMI models
Dodge brand age 112 years Duration of Dodge brand history mentioned in article
Hellcat customization combos 13 million Potential customization combinations for Durango SRT Hellcat Jailbreak

Market Reality Check

Price: $7.39 Vol: Volume 28,061,204 is 1.25...
normal vol
$7.39 Last Close
Volume Volume 28,061,204 is 1.25x the 20-day average of 22,460,933, indicating elevated interest ahead of the Durango A250 debut. normal
Technical Shares at $7.09 trade below the 200-day MA of $9.59 and sit 41.98% under the 52-week high, despite a 5.04% daily gain.

Peers on Argus

STLA gained 5.04% while key auto peers LI, F, HMC, XPEV and RIVN also rose betwe...

STLA gained 5.04% while key auto peers LI, F, HMC, XPEV and RIVN also rose between 1.58% and 3.37%, suggesting a supportive sector backdrop alongside the Dodge Durango A250 news.

Common Catalyst Multiple EV peers reported March delivery updates, pointing to broader auto demand and product-cycle news supporting the group.

Historical Context

5 past events · Latest: Mar 26 (Positive)
Pattern 5 events
Date Event Sentiment Move Catalyst
Mar 26 Charger awards Positive -1.9% Charger Scat Pack wins top performance and interior honors in Texas.
Mar 26 Jeep event promo Positive -1.9% Jeep showcases concepts and experiences at 60th Easter Jeep Safari.
Mar 25 Mopar show activation Positive +1.9% Dodge headlines Mopar Heaven show with SIXPACK Charger thrill rides.
Mar 24 Jeep marketing push Positive +2.4% Grand Wagoneer ad campaign featuring Iliza Shlesinger and towing specs.
Mar 24 Durango R/T launch Positive +2.4% Launch of Durango R/T 392 with more HEMI power and new pricing.
Pattern Detected

Recent brand and product news has often seen modestly positive share reactions, but there are instances where upbeat Dodge/Jeep headlines coincided with short-term pullbacks.

Recent Company History

Over the last weeks, Stellantis has issued a stream of brand-focused announcements, including Dodge Charger awards on Mar 26, 2026, Jeep’s 60th Easter Jeep Safari participation the same day, and Dodge-led Mopar Heaven show activation on Mar 25, 2026. Performance launches, such as the Durango R/T 392 on Mar 24, 2026 with 475 hp and a $49,995 starting MSRP, highlight a strategy centered on performance nameplates. Today’s Durango GT America250 edition continues this emphasis on U.S.-built muscle and special trims.

Market Pulse Summary

This announcement showcases Stellantis leveraging its Dodge performance heritage with the 2026 Duran...
Analysis

This announcement showcases Stellantis leveraging its Dodge performance heritage with the 2026 Durango GT America250 edition, adding premium interiors and patriotic styling at starting MSRPs around $49,590–$54,270. The news follows a string of Dodge and Jeep product and marketing initiatives over late March 2026, reinforcing a strategy centered on high-performance nameplates and special editions. Investors may watch how these trims influence mix, pricing power and brand momentum against the backdrop of Stellantis’ recent financial reset and upcoming strategic update.

Key Terms

msrp
1 terms
msrp financial
"Orders are scheduled to open in early April at a starting U.S. MSRP of $49,590..."
MSRP is the price a manufacturer recommends retailers charge for a product, like a suggested sticker price on a car or appliance. For investors it signals pricing strategy and potential profit margins: if retailers sell above it demand may be strong or supply tight, while deep discounts below it can indicate weak sales or margin pressure. Comparing MSPR to actual selling prices helps assess revenue realism and competitive dynamics.

AI-generated analysis. Not financial advice.

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AUBURN HILLS, Mich., April 1, 2026 /PRNewswire/ -- 

  • Dodge is celebrating America's 250th anniversary with the new 2026 Durango GT America250 (A250) edition, debuting today at the 2026 New York International Auto Show media preview 
  • Dodge Durango GT America250 edition is the first production vehicle to be shown to the press and public at an auto show as part of Stellantis' iconic U.S. brands' official partnership with America250
  • Featuring American-themed interior and exterior upgrades, the anniversary edition will be available on three Durango GT trim levels: GT Plus, GT HEMI® Plus and GT HEMI Premium
  • Orders are scheduled to open in early April at a starting U.S. MSRP of $49,590 for the 2026 Dodge Durango GT Plus AWD A250 edition (all prices exclude tax, title and fees) 

Dodge is celebrating America's 250th anniversary this summer with the introduction of the 2026 Dodge Durango America250 (A250) edition, infusing Dodge's unmistakable American muscle with special-edition content that celebrates power, heritage and patriotic grit.

Today in New York City, Dodge took the wraps off the new 2026 Dodge Durango GT A250 edition at the 2026 New York International Auto Show media preview. This is the first production vehicle to be shown to the press and public at an auto show as part of Stellantis' iconic U.S. brands' official partnership with America250, the nonpartisan organization charged by Congress to lead the commemoration of the signing of the Declaration of Independence and celebration of the 250th anniversary of the United States of America. 

For the first time on Durango GT, the A250 edition introduces premium interior touches typically reserved for higher-performance trims, including Black Laguna leather seats with exclusive blue perforation, a flag embossment on the seats, red-and-white accent stitching, a tricolor–stitched steering wheel, Demonic Red seat belts and forged carbon-fiber appliqués. Bold new exterior elements, such as star-pattern dual stripes with blue tracer accents, America250 fender decals and badging and 20-inch Black Noise wheels, underscore the lineup's assertive stance. 

"This Dodge Durango A250 is a celebration of American performance, American attitude and fittingly, America's 250th birthday," said Matt McAlear, Dodge CEO. "Dodge has always stood for American muscle: speed, strength and the unapologetic pursuit of automotive excitement. Today, we celebrate that legacy and the road ahead." 

The Durango GT A250 edition will be available on a choice of three trim levels:  

  • Durango GT Plus AWD powered by the proven Pentastar V-6 engine with 295 horsepower and 260 lb.-ft. of torque
  • Durango GT HEMI® Plus AWD brings the 5.7-liter, 360-horsepower V-8 HEMI engine to the GT model
  • Durango GT HEMI Premium AWD adds top-spec content and convenience features

Orders are scheduled to open in early April for the Durango GT A250 edition. The 2026 Dodge Durango GT Plus AWD A250 edition is available at a starting U.S. MSRP of $49,590. The Durango GT HEMI Plus AWD A250 edition is available at an MSRP of $51,270, with the Durango GT HEMI Premium AWD A250 edition available at $54,270 (all prices exclude tax, title and fees). 

The Dodge Durango is built in the heart of America's Motor City at the Stellantis Detroit Assembly Complex - Jefferson (DACJ) in Detroit.

Dodge Durango GT America250 Edition 

  • Built proudly in Detroit, Durango GT A250 models deliver authentic American performance with choice of either 360-horsepower HEMI V-8 or V-6 engine power 
  • Durango GT A250 models introduce the first premium-performance interior experience to the Durango GT, with Black Laguna leather seats embellished with A250-only blue accent perforation that erupts through the seat inserts   
  • Durango GT A250-exclusive touches include an American flag embossment on the Laguna leather front seats, red-and-white interior dual stitching and red-white-and-blue steering wheel stitching 
  • Unique U.S.-themed graphics and exterior cues exclusive to Durango GT A250 models include American flag A250 decal and badging, plus dual stripes featuring a star pattern outlined in blue tracer accents; stripes exclusively available on models painted in White Knuckle exterior color 
  • Durango GT A250 edition exterior colors echo America250 theme with Red Oxide, White Knuckle and dark blue Night Moves, while also including Destroyer Gray and Diamond Black 
  • Durango GT A250 models feature a custom leather key tag embossed with America250 and Dodge logos on one side and an American flag printed-cloth graphic on the other
  • Options include Tow N Go package for GT HEMI models delivering best-in-class 8,700 lbs. towing capability and a 19-speaker Harman Kardon audio system for the GT Plus 

America250  
America250's mission is to celebrate and commemorate the 250th anniversary of the signing of the Declaration of Independence, marking America's semiquincentennial. We aim to inspire our fellow Americans to reflect on our past, strengthen our love of country, and renew our commitment to the ideals of democracy through programs that educate, engage and unite us as a nation. America250 will foster shared experiences that spark imagination, showcase the rich tapestry of our American stories, inspire service in our communities, honor the enduring strength and celebrate the resilience of the United States of America. 

Dodge
For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the next-generation lineup of Dodge, America's performance brand.

The next-gen Dodge Charger multi-energy lineup features:

  • the SIXPACK-powered standard-output (S.O.) 420-horsepower Dodge Charger R/T with standard all-wheel drive and the highest entry-level horsepower of any muscle car 
  • the 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L Twin Turbo SIXPACK high-output (H.O.) engine — the most powerful Hurricane engine in production
  • the world's quickest and most powerful muscle car in the all-electric 670-horsepower Dodge Charger Daytona Scat Pack

Every Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations — because with performance comes choice.

The Dodge lineup is also fueled by the fastest American gas-powered SUV ever, the 710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine, now available in all 50 states. The new Durango SRT Hellcat Jailbreak breaks free from convention with the three-row SUV, unlocking more than 13 million potential customization combinations. The 360-horsepower 5.7-liter Durango GT HEMI AWD remains the most affordable AWD V-8 in the industry.

The purchase of a SIXPACK-powered Charger Scat Pack, Charger Daytona Scat Pack or Durango SRT Hellcat model includes one day of performance driving instruction at Radford Racing School, the official Dodge//SRT high-performance driving school.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Dodge//SRT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/theres-nothing-more-american-than-muscle-dodge-debuts-durango-gt-america250-edition-at-2026-new-york-international-auto-show-302731476.html

SOURCE Stellantis

FAQ

When will Dodge (STLA) open orders for the 2026 Durango GT America250 edition?

Orders open in early April 2026, with availability announced at the New York Auto Show on April 1, 2026. According to the company, ordering begins in early April and the lineup includes GT Plus, GT HEMI Plus and GT HEMI Premium A250 trims.

What is the starting price of the 2026 Dodge Durango GT A250 (STLA)?

The 2026 Durango GT Plus AWD A250 starts at $49,590 in the U.S., excluding tax, title and fees. According to the company, GT HEMI Plus is $51,270 and GT HEMI Premium is $54,270.

What engine options and horsepower does the Durango GT America250 offer (STLA)?

Durango GT A250 offers a Pentastar V-6 with 295 horsepower and a 5.7L HEMI V-8 with 360 horsepower. According to the company, those engines are available across GT Plus, GT HEMI Plus and GT HEMI Premium trims.

Does the 2026 Durango GT A250 include towing upgrades and how much can it tow (STLA)?

Tow N Go package for GT HEMI models delivers up to 8,700 lbs towing capability. According to the company, that package provides best-in-class 8,700-lb capacity for properly equipped GT HEMI A250 models.

What interior and exterior A250-exclusive features does Dodge (STLA) include on the Durango GT?

A250-exclusive features include Black Laguna leather with blue perforation, flag seat embossment, tricolor steering-wheel stitching and star-pattern dual stripes. According to the company, those touches are designed to celebrate America's 250th anniversary.

Where is the 2026 Dodge Durango GT America250 built and which trims are offered (STLA)?

The Durango GT A250 is built at the Stellantis Detroit Assembly Complex - Jefferson in Detroit. According to the company, the edition is offered on GT Plus AWD, GT HEMI Plus AWD and GT HEMI Premium AWD trims.