Stran & Company Announces Multimillion-Dollar Contract to Power Rewards Program for Leading Gaming Company
Rhea-AI Summary
Stran & Company (NASDAQ: SWAG) announced a multimillion-dollar contract to provide tailored rewards and curated experiences for a premier sports betting and gaming company's top-tier players, expanding Stran's role in loyalty program sourcing, customization, and fulfillment.
The agreement covers sourcing premium gifts, personalizing rewards by player preference, and managing redemption milestones to strengthen long-term engagement and player loyalty.
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News Market Reaction
On the day this news was published, SWAG gained 7.00%, reflecting a notable positive market reaction. Argus tracked a peak move of +6.0% during that session. Argus tracked a trough of -9.3% from its starting point during tracking. Our momentum scanner triggered 13 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $3M to the company's valuation, bringing the market cap to $42M at that time. Trading volume was above average at 1.8x the daily average, suggesting increased trading activity.
Data tracked by StockTitan Argus on the day of publication.
Market Reality Check
Peers on Argus
Scanner data did not flag a sector-wide move. Within advertising peers, price changes were mixed: names like FLNT (+2.08%) and ABLV (+1.37%) were up, while TC (-0.96%) was down, suggesting SWAG’s -3.85% move reflected stock-specific dynamics rather than a broad industry trend.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 23 | Contract extension | Positive | +9.0% | Three-year multimillion-dollar extension with premier nonprofit running organization. |
| Dec 05 | Product launch | Positive | -0.5% | Launch of online gifting platform with initial deployment at major global firm. |
| Nov 28 | Leadership change | Neutral | +0.5% | Promotion of Jack Audibert to Chief Strategy Officer and Chief Compliance Officer. |
| Nov 12 | Earnings report | Positive | +0.3% | Reported strong Q3 2025 sales growth and improved loss and EBITDA metrics. |
| Nov 04 | Earnings call setup | Neutral | -2.6% | Scheduled Q3 2025 financial results and business update conference call. |
Recent company-specific news, especially contract wins and growth updates, has often been met with modestly positive price reactions, though there was at least one divergence where a product launch coincided with a small decline.
Over the past few months, Stran & Company has highlighted several growth and execution milestones. On Nov. 12, 2025, it reported strong Q3 2025 sales growth and improved profitability metrics. Subsequent news included a leadership expansion on Nov. 28, 2025, a new client-branded online gifting platform on Dec. 5, 2025, and a three-year multimillion-dollar contract extension with a major nonprofit on Jan. 23, 2026. Today’s gaming loyalty contract continues this theme of deepening large, recurring program relationships.
Market Pulse Summary
The stock moved +7.0% in the session following this news. A strong positive reaction aligns with Stran’s recent pattern, where contract wins and growth milestones often coincided with constructive trading. Investors would likely compare this gaming loyalty deal to the earlier nonprofit contract extension and Q3 2025 growth, viewing them as part of a broader expansion in large, recurring programs. Key risks would include execution on complex rewards logistics and concentration in a few large clients.
AI-generated analysis. Not financial advice.
Contract Expands Stran’s Role in Running Premium Loyalty Programs Within the Gaming Sector
Quincy, MA, Jan. 28, 2026 (GLOBE NEWSWIRE) -- Stran & Company, Inc. ("Stran" or the "Company") (NASDAQ: SWAG) (NASDAQ: SWAGW), a leading outsourced marketing solutions provider that leverages its promotional products and loyalty incentive expertise, today announced a new multimillion-dollar contract with a premier sports betting and gaming company to support its rewards and loyalty program for top-tier players.
Under the agreement, Stran will develop and provide tailored gift options for reward redemption, helping the gaming company recognize and celebrate its most loyal players through one-of-a-kind gifts, and exclusive curated experiences. The program is designed to honor continued player support and gaming progress while delivering meaningful, memorable rewards that strengthen long-term engagement. Stran’s role includes sourcing, customizing, and managing a wide range of premium rewards that align with individual player preferences, ensuring a personalized and high-impact experience at every redemption milestone.
“This partnership is a strong validation of Stran’s ability to deliver highly customized, premium loyalty solutions for some of the most sophisticated brands in the market,” said Andy Shape, Chief Executive Officer of Stran & Company. “These types of rewards programs require far more than transactional incentives—they demand thoughtful curation, operational excellence, and a deep understanding of what truly resonates with top-tier audiences. By developing tailored gift options, and once-in-a-lifetime experiences, we help our partners meaningfully recognize their most loyal players and celebrate their continued engagement. We’re proud to support a program that elevates player appreciation while driving long-term brand loyalty.”
About Stran
For over 30 years, Stran has grown to become a leader in the promotional products industry, specializing in complex marketing programs to help recognize the value of promotional products, branded merchandise, and loyalty incentive programs as a tool to drive awareness, build brands and impact sales. Stran is the chosen promotional programs manager of many Fortune 500 companies, across a variety of industries, to execute their promotional marketing, loyalty and incentive, sponsorship activation, recruitment, retention, and wellness campaigns. Stran provides world-class customer service and utilizes cutting-edge technology, including efficient ordering and logistics technology to provide order processing, warehousing and fulfillment functions. The Company’s mission is to develop long-term relationships with its clients, enabling them to connect with both their customers and employees in order to build lasting brand loyalty. Additional information about the Company is available at: www.stran.com.
Forward Looking Statements
This press release contains “forward-looking statements” that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as “anticipate,” “believe,” “contemplate,” “could,” “estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “target,” “aim,” “should,” "will” “would,” or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements include, but are not limited to, the Company’s expectations regarding synergies from its acquired businesses, its financial position and operating performance, its expectations regarding its business initiatives, the Company’s expectations about its operating performance, trends in its business, the effectiveness of its growth strategies, its market opportunity, and demand for its products and services in general. Forward-looking statements are based on the Company’s current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. These and other risks and uncertainties are described more fully in the section titled “Risk Factors” in the Company’s periodic reports which are filed with the Securities and Exchange Commission. Forward-looking statements contained in this announcement are made as of this date, and the Company undertakes no duty to update such information except as required under applicable law.
Contacts:
Investor Relations Contact:
Crescendo Communications, LLC
Tel: (212) 671-1021
SWAG@crescendo-ir.com
Press Contact:
Howie Turkenkopf
press@stran.com
FAQ
What did Stran & Company (SWAG) announce on January 28, 2026 about a new gaming contract?
How will the SWAG contract change Stran's services for the sports betting partner?
What types of rewards will Stran provide under the SWAG gaming program?
What investor implications does the multimillion-dollar SWAG contract have for Stran?
When does Stran expect to begin delivering rewards under the SWAG agreement?
