Stran & Company Launches Client-Branded Online Gifting Platform; First Deployment Begins with One of the World’s Largest Audit, Tax, and Advisory Firms
Rhea-AI Summary
Stran & Company (NASDAQ: SWAG) launched an Online Gifting Program on December 5, 2025, a customizable, enterprise-grade platform that lets clients deliver branded gift-redemption sites with logos, messaging, and embedded video.
The platform supports structured gift tiers (such as $25, $50, $100), unique redemption codes, automated communications, charitable eGift options, all-inclusive fulfillment pricing (gift, tax, shipping, handling), dedicated customer care, and program management. Initial deployment is underway with one of the world’s largest audit, tax, and advisory firms, with a broader launch planned in 2026. The company said the product expands its digital capabilities and aims to create a scalable recurring revenue stream.
Positive
- Initial deployment underway with a global audit, tax, advisory firm
- Platform design supports $25, $50, $100 structured gift tiers
- All-inclusive fulfillment pricing covering gift, tax, shipping, handling
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus 1 Up 1 Down
Sector peers showed mixed moves, with ABLV down 9.42% and DRCT up 4.99%, suggesting SWAG’s 6.25% gain ahead of this product launch was more stock-specific than part of a broad advertising-agency move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Nov 28 | Leadership change | Positive | +0.5% | Promotion of Jack Audibert to drive strategy and compliance oversight. |
| Nov 12 | Earnings results | Positive | +0.3% | Q3 2025 sales growth and narrowed nine‑month net loss and EBITDA. |
| Nov 04 | Earnings call setup | Neutral | -2.6% | Scheduling Q3 2025 results and business update conference call. |
| Sep 10 | Workplace award | Positive | +2.2% | Recognition by PPAI as one of the greatest companies to work for. |
| Sep 04 | Investor conference | Neutral | -0.6% | Participation and presentations at H.C. Wainwright investment conference. |
Recent positive corporate and growth updates have typically been followed by modestly positive price reactions, with no large divergences between news tone and next-day moves.
Over the last few months, Stran & Company has reported strong growth, with Q3 2025 sales up 29.0% year over year and nine‑month sales up 56.7%, alongside a narrowed net loss. The company also highlighted corporate development via a new Chief Strategy and Compliance Officer and brand recognition as a “Greatest Company to Work For” in 2025. Conference participation and earnings calls indicate active investor outreach. Today’s digital gifting platform launch extends the ongoing strategy of expanding Stran Loyalty Solutions and digital engagement capabilities.
Market Pulse Summary
This announcement details the launch of a customizable online gifting platform, featuring structured tiers at $25, $50, and $100 and an initial deployment with a major audit, tax, and advisory firm. It fits into Stran’s broader push to expand digital capabilities and recurring revenue. In light of recent sales growth and a narrowed net loss, investors may focus on adoption beyond the pilot, execution of the 2026 broader rollout, and how this offering deepens Stran Loyalty Solutions relationships.
Key Terms
egift card financial
AI-generated analysis. Not financial advice.
New Platform Expands Stran’s Digital Capabilities and Introduces a New and Scalable Recurring Revenue Stream
Quincy, MA, Dec. 05, 2025 (GLOBE NEWSWIRE) -- Stran & Company, Inc. ("Stran" or the "Company") (NASDAQ: SWAG) (NASDAQ: SWAGW), a leading outsourced marketing solutions provider that leverages its promotional products and loyalty incentive expertise, today announced the launch of its Online Gifting Program, a customizable platform that enables clients to deliver their own branded gifting experiences to their customers. The scalable digital platform is designed to help clients recognize and reward their customers through curated gifting and meaningful reward experiences, while reinforcing the client’s brand. The introduction of this platform also expands Stran’s digital capabilities and strengthens the Company’s overall value proposition.
The initial deployment is underway with one of the world’s largest audit, tax, and advisory firms, where members of the marketing team are opting in to preview the platform ahead of a broader launch in 2026.
Built for enterprise-level flexibility, the platform enables organizations to create and deliver their own branded gift-redemption sites incorporating the client’s logos, messaging, and optional embedded video content. It supports structured gift tiers—such as
Each participant receives a unique redemption code and personalized email directing them to their dedicated gifting site. Automated communications—including welcome messages, reminders, and order confirmations—ensure a consistent and streamlined experience. The program features all-inclusive fulfillment pricing that covers the selected gift, tax, shipping, and handling, while Stran provides dedicated customer care and comprehensive program management to support users throughout the process.
“This launch reflects our commitment to delivering scalable, high-impact engagement solutions for our clients,” said Andy Shape, Chief Executive Officer of Stran. “The Online Gifting Program aligns with our strategy to expand customer engagement capabilities and strengthen long-term recurring revenue streams. By combining personalization, automation, and enterprise scalability, the platform delivers innovative, value-driven solutions for enterprise clients. By further layering in ease of administration and meaningful choice, we are strengthening the value we offer to brands and expanding our capabilities in the rapidly growing digital gifting market.”
About Stran
For over 30 years, Stran has grown to become a leader in the promotional products industry, specializing in complex marketing programs to help recognize the value of promotional products, branded merchandise, and loyalty incentive programs as a tool to drive awareness, build brands and impact sales. Stran is the chosen promotional programs manager of many Fortune 500 companies, across a variety of industries, to execute their promotional marketing, loyalty and incentive, sponsorship activation, recruitment, retention, and wellness campaigns. Stran provides world-class customer service and utilizes cutting-edge technology, including efficient ordering and logistics technology to provide order processing, warehousing and fulfillment functions. The Company’s mission is to develop long-term relationships with its clients, enabling them to connect with both their customers and employees in order to build lasting brand loyalty. Additional information about the Company is available at: www.stran.com.
Forward Looking Statements
This press release contains “forward-looking statements” that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as “anticipate,” “believe,” “contemplate,” “could,” “estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “target,” “aim,” “should,” "will” “would,” or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements include, but are not limited to, the Company’s expectations regarding synergies from its acquired businesses, its financial position and operating performance, its expectations regarding its business initiatives, the Company’s expectations about its operating performance, trends in its business, the effectiveness of its growth strategies, its market opportunity, and demand for its products and services in general. Forward-looking statements are based on the Company’s current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. These and other risks and uncertainties are described more fully in the section titled “Risk Factors” in the Company’s periodic reports which are filed with the Securities and Exchange Commission. Forward-looking statements contained in this announcement are made as of this date, and the Company undertakes no duty to update such information except as required under applicable law.
Investor Relations Contact:
Crescendo Communications, LLC
Tel: (212) 671-1021
SWAG@crescendo-ir.com
Press Contact:
Howie Turkenkopf
press@stran.com
FAQ
What did Stran announce on December 5, 2025 about the Online Gifting Program (SWAG)?
Which client is using Stran’s new Online Gifting Program (SWAG) first and when is the broader launch?
How do gift tiers work on Stran’s Online Gifting Program (SWAG)?
Does Stran’s Online Gifting Program (SWAG) include fulfillment and customer support?
Can recipients choose charitable options on Stran’s Online Gifting Program (SWAG)?
How does Stran position the Online Gifting Program (SWAG) for revenue?
