Stran & Company Announces Three-Year, Multimillion-Dollar Contract Extension with a Premier Nonprofit Running Organization
Rhea-AI Summary
Stran & Company (NASDAQ: SWAG) announced a three-year, multimillion-dollar contract extension with a premier nonprofit running organization on January 23, 2026. Stran will remain the merchandise partner for the organization's flagship annual marathon and other marquee events, supporting branded apparel and high-volume fulfillment. The company said the extension provides predictable, recurring revenue and reinforces its strategy to grow long-term partnerships in sports and experiential marketing.
Positive
- Three-year multimillion-dollar contract extension with a premier running organization
- Continues role as merchandise partner for a flagship marathon and multiple marquee events
- Agreement expected to provide predictable, recurring revenue
- Strengthens position in the sports and experiential marketing vertical
Negative
- High-volume programs require precise, time-sensitive execution under demanding timelines
- Contract value is described as "multimillion-dollar" but specific financial terms were not disclosed
Key Figures
Market Reality Check
Peers on Argus
SWAG was up 4.17% while momentum-screened peers like DRCT (+138.59%) and LDWY (+14.22%) moved higher without same-day news, suggesting this move was more company-specific than broad sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 05 | Product launch | Positive | -0.5% | Launch of online gifting platform with major audit, tax, advisory client. |
| Nov 28 | Leadership change | Positive | +0.5% | Promotion of Jack Audibert to CSO and Chief Compliance Officer. |
| Nov 12 | Earnings results | Positive | +0.3% | Q3 2025 sales growth with improved net loss and EBITDA performance. |
| Nov 04 | Earnings call setup | Neutral | -2.6% | Scheduling of Q3 2025 financial results and business update call. |
| Sep 10 | Corporate recognition | Positive | +2.2% | Named one of PPAI’s “Greatest Companies to Work For” in 2025. |
Recent company news has typically seen modest price alignment, with positive updates often followed by small gains and only one minor divergence.
Over the past few months, Stran & Company has combined operational execution with strategic initiatives. Q3 2025 results showed strong sales growth and narrowing losses, supported by the Gander Group integration and share repurchases. The company also launched an online gifting platform with a major professional services client and earned recognition as a top workplace. Leadership changes and investor communications have complemented this trajectory. Today’s multi-year contract extension with a premier running organization continues the theme of expanding recurring, high-profile relationships.
Market Pulse Summary
This announcement highlights a three-year extension with a globally recognized running organization, reinforcing Stran’s role in large-scale experiential and branded merchandise programs. The deal supports predictable, recurring revenue tied to one of the world’s largest marathons and related events. In recent quarters, the company emphasized growth, integration, and digital expansion. Investors may focus on how this contract influences future sales mix, margin trends, and the stability of long-term partnerships with marquee brands and events.
Key Terms
experiential technical
branded merchandise technical
loyalty incentive financial
AI-generated analysis. Not financial advice.
Extension Reinforces Stran’s Leadership in Large-Scale Experiential and Branded Merchandise Program
Quincy, MA, Jan. 23, 2026 (GLOBE NEWSWIRE) -- Stran & Company, Inc. ("Stran" or the "Company") (NASDAQ: SWAG) (NASDAQ: SWAGW), a leading outsourced marketing solutions provider that leverages its promotional products and loyalty incentive expertise, announced that it has signed a three-year, multimillion-dollar contract extension with a premier nonprofit running organization. This customer is one of the most recognized community-based running organizations globally, annually producing dozens of adult and youth races as well as hosting one of the world’s largest and most prestigious marathons, attracting tens of thousands of participants. The organization is widely known for its mission-driven approach to promoting health, wellness, and community engagement through inclusive and accessible running programs.
Under the agreement, Stran will continue to serve as a key merchandise partner, providing branded apparel and merchandise for the organization’s flagship annual marathon and other marquee running events. The extension builds on an established relationship and reflects the customer’s continued confidence in Stran’s ability to execute complex, high-volume merchandise programs for world-class sporting events. The contract extension is expected to contribute predictable, recurring revenue and aligns with Stran’s strategy to expand long-term partnerships with premier organizations and high-profile events.
“This multi-year extension with a globally recognized running organization is a strong validation of our capabilities,” said Andy Shape, Chief Executive Officer of Stran & Company. “Supporting a marquee marathon of this scale requires precision, reliability, and the ability to perform under demanding timelines. This agreement provides meaningful revenue visibility while further strengthening our position within the sports and experiential marketing vertical.”
About Stran
For over 30 years, Stran has grown to become a leader in the promotional products industry, specializing in complex marketing programs to help recognize the value of promotional products, branded merchandise, and loyalty incentive programs as a tool to drive awareness, build brands and impact sales. Stran is the chosen promotional programs manager of many Fortune 500 companies, across a variety of industries, to execute their promotional marketing, loyalty and incentive, sponsorship activation, recruitment, retention, and wellness campaigns. Stran provides world-class customer service and utilizes cutting-edge technology, including efficient ordering and logistics technology to provide order processing, warehousing and fulfillment functions. The Company’s mission is to develop long-term relationships with its clients, enabling them to connect with both their customers and employees in order to build lasting brand loyalty. Additional information about the Company is available at: www.stran.com.
Forward Looking Statements
This press release contains “forward-looking statements” that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as “anticipate,” “believe,” “contemplate,” “could,” “estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “target,” “aim,” “should,” "will” “would,” or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements include, but are not limited to, the Company’s expectations regarding synergies from its acquired businesses, its financial position and operating performance, its expectations regarding its business initiatives, the Company’s expectations about its operating performance, trends in its business, the effectiveness of its growth strategies, its market opportunity, and demand for its products and services in general. Forward-looking statements are based on the Company’s current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. These and other risks and uncertainties are described more fully in the section titled “Risk Factors” in the Company’s periodic reports which are filed with the Securities and Exchange Commission. Forward-looking statements contained in this announcement are made as of this date, and the Company undertakes no duty to update such information except as required under applicable law.
Contacts:
Investor Relations Contact:
Crescendo Communications, LLC
Tel: (212) 671-1021
SWAG@crescendo-ir.com
Press Contact:
Howie Turkenkopf
press@stran.com
FAQ
What did Stran (SWAG) announce on January 23, 2026 about the marathon contract?
How will the Stran (SWAG) contract extension affect recurring revenue?
Which services will Stran (SWAG) provide under the new contract extension?
Does the Stran (SWAG) release disclose the exact contract value?
What operational risks did Stran (SWAG) highlight for large-scale event programs?
How does the contract extension align with Stran (SWAG) strategy?
