Countdown to the Holidays: CRAFTSMAN® Introduces Its First-Ever Holiday Advent Calendar, Delivering 12 Days of Tools and Essentials for DIYers
The calendar pairs tools and workshop essentials with an estimated retail price starting at $49.99.
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Rhea-AI Summary
Stanley Black & Decker (NYSE: SWK) is introducing its CRAFTSMAN brand's first holiday advent calendar for DIY tool users.
The limited-edition 12 Days of CRAFTSMAN Advent Calendar is available beginning in October at Amazon, participating Ace Hardware locations, Lowes.com and other select retailers. Its estimated retail price starts at $49.99, with contents valued at up to $200 based on the manufacturer's suggested retail prices of individual items.
Positive
- Minor pointCRAFTSMAN's first holiday advent calendar adds a seasonal offering priced as low as $49.99 estimated retail.
Negative
- None.
Key Figures
- Retail value
- Up to $200
- Products in the Advent Calendar
- Estimated retail price
- $49.99
- Calendar price at select retailers
Key Terms
msrp financial
AI-generated analysis. How Rhea-AI works. Not financial advice.
- The 12 Days of CRAFTSMAN® Advent Calendar transforms a classic holiday tradition into a practical toolkit, revealing premium tools, workshop essentials and festive surprises over 12 days.
- Filled with CRAFTSMAN® products designed to delight all kinds of DIYers, the limited-edition calendar features products totaling up to
$200 $49.99 - Items include a VERSASTACK™ case, ratchet, screwdrivers, sockets, a hidden bonus reward and more.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/craftsman/9368253-en-craftsman-introduces-first-ever-holiday-advent-calendar-12-days-tools
Available at Lowe's, ACE, Amazon and other select retailers for as low as
"For generations, CRAFTSMAN has empowered people with trusted tools to confidently tackle projects big and small. As consumers continue to embrace DIY, home improvement and hands-on creativity, we're finding new ways to inspire and support them," said Wayne de Koker, President and General Manager, CRAFTSMAN. "Our first-ever advent calendar represents how we continue to evolve as a modern tool brand. Recognizing the continued popularity of advent calendars, we brought this new holiday experience to life while delivering the quality and value they've come to expect from CRAFTSMAN."
Across 12 days, recipients will uncover a collection of CRAFTSMAN tools, accessories and surprises, including a VERSASTACK™ case, a 90T 3/8" Ratchet, a Bit Driver, a 3" Extension Bar, Standard SAE and Metric Sockets, Stubby Screwdrivers, a hidden bonus reward and more.
The CRAFTSMAN Advent Calendar is available for purchase at Amazon, in participating Ace Hardware locations, online at Lowes.com and at other select retailers beginning in October.
To learn more about the 12 Days of CRAFTSMAN Advent Calendar, visit www.CRAFTSMAN.com.
*Based on MSRP of individually priced items
†Rated among 25 leading competitive brands, based on online national survey of 549 DIY tool owners ages 18+, conducted in 10/2024.,
About CRAFTSMAN
CRAFTSMAN® is the most trusted and recommended brand in Tools and Outdoor by DIYers±. With solutions for the home, yard and garage, CRAFTSMAN is committed to empowering DIYers at every stage of their journey. Crafted with the same innovation and expertise homeowners have come to expect and love, CRAFTSMAN is here to help DIYers BUILD ON™. For more information, visit www.craftsman.com or follow CRAFTSMAN on Facebook and Instagram.
± Rated among 25 leading competitive brands, based on an online national survey of 261 DIY tool and residential outdoor power equipment owners ages 18+, conducted in 10/2024.
About Stanley Black & Decker
Founded in 1843 and headquartered in the USA, Stanley Black & Decker (NYSE: SWK) is a worldwide leader in Tools and Outdoor, operating manufacturing facilities globally. The Company's approximately 43,500 employees produce innovative end-user inspired power tools, hand tools, storage, digital jobsite solutions, outdoor and lifestyle products, and engineered fasteners to support the world's builders, tradespeople and DIYers. The Company's world class portfolio of trusted brands includes DEWALT®, CRAFTSMAN®, STANLEY®, BLACK+DECKER®, and Cub Cadet®. To learn more, visit www.stanleyblackanddecker.com or follow Stanley Black & Decker on Facebook, Instagram, LinkedIn and X.
View original content:https://www.prnewswire.com/news-releases/countdown-to-the-holidays-craftsman-introduces-its-first-ever-holiday-advent-calendar-delivering-12-days-of-tools-and-essentials-for-diyers-302911389.html
SOURCE CRAFTSMAN
FAQ
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How much does Stanley Black & Decker's CRAFTSMAN advent calendar cost?
The 12 Days of CRAFTSMAN Advent Calendar has an estimated retail price as low as $49.99. Its contents have up to $200 in retail value, based on the manufacturer's suggested retail prices of individually priced items.