CRAFTSMAN® Kicks Off Championship Sunday with Chances to Win Prize Packs Totaling $20,000 in its "V20* Yard Line Giveaway" on Instagram Live

CRAFTSMAN (NYSE: SWK) launches the V20 Yard Line Giveaway, a live Instagram promotion awarding $20,000 in V20 cordless tools and retailer gift cards across quarterly prize drawings.

Rhea-AI Summary

CRAFTSMAN (NYSE: SWK) launches the V20 Yard Line Giveaway, a live Instagram promotion awarding $20,000 in V20 cordless tools and retailer gift cards across quarterly prize drawings. The event airs on February 8, 2026 on @Craftsman Instagram Live, starting 6:30 PM ET.

Fans enter by following @Craftsman, commenting "V20 Giveaway" each time the ball enters the red zone, and agreeing to official rules; one winner selected per quarter. Sponsored by CRAFTSMAN, a division of Black & Decker (US) Inc.; official rules at the company website.

Argus Feb 2 session

+0.62% close to close Open Argus

Details

News Market Reaction – SWK

On Feb 2, the day this news came out, SWK closed 0.62% above the previous close.

Data tracked by StockTitan Argus for the Feb 2 session.

Market Context

This announcement highlights a CRAFTSMAN Championship Sunday promotion, offering $20,000 per quarter...

Analysis

This announcement highlights a CRAFTSMAN Championship Sunday promotion, offering $20,000 per quarter in V20 cordless tools and gift cards via Instagram Live engagement. It reflects SWK’s emphasis on consumer brand visibility rather than providing new financial metrics or guidance. In recent months, more material catalysts have included a planned $1.8 billion CAM divestiture, innovation at DEWALT, and board changes. Investors tracking SWK may focus on how such marketing supports longer-term demand for its tool platforms.

Key Figures

Giveaway value per quarter: $20,000 Giveaway date: February 8, 2026 Livestream start time: 6:30 PM ET +5 more

Giveaway value per quarter

$20,000

V20 cordless tools and retailer gift cards each quarter

Giveaway date

February 8, 2026

Championship Sunday Instagram Live promotion

Livestream start time

6:30 PM ET

Start of Activation Two Instagram Live giveaway window

Red zone trigger line

20-yard line

Ball crossing inside this line triggers giveaway entry opportunity

Activation One start

11:00 am ET

Activation One entry window opening time on 2/8/26

Activation One end

10:59:59 pm ET

Activation One entry window closing time on 2/8/26

Maximum battery voltage

20 volts

Maximum initial V20 battery voltage without workload

Nominal battery voltage

18 volts

Nominal operating voltage for V20 battery platform

Historical Context

5 past events · Latest: Jan 26

5 events

1. Jan 26

   Board changes

   24h Move

   -0.8%

   Leadership and board role changes, including new chair and director appointments.

2. Jan 20

   Product innovation

   24h Move

   -4.6%

   Launch of downward drilling robot for data centers with strong efficiency metrics.

3. Jan 14

   CFO appointment

   24h Move

   +1.1%

   Energy-sector peer XCF Global appoints experienced CFO to support strategy.

4. Jan 13

   Tool launches

   24h Move

   +0.6%

   New DEWALT POWERSHIFT and 20V MAX concrete tools debut at industry event.

5. Dec 22

   Asset divestiture

   24h Move

   +3.4%

   Agreement to sell Consolidated Aerospace Manufacturing for about $1.8 billion.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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• Enter the Game within the Game: Fans following the excitement on Instagram Live at @Craftsman can enter for a chance to win by commenting "V20 Giveaway" each time the ball enters the red zone.
• CRAFTSMAN has teamed up with creators including Isaac Rochell, Darien Rencher, Christina Roki, Grant Sloan, and the #CRAFTSMANCrew to join the action live.

TOWSON, Md., Feb. 2, 2026 /PRNewswire/ -- This Championship Sunday, CRAFTSMAN®, the legendary tool brand from Stanley Black & Decker, is bringing fans closer to the action with a live, gamified giveaway that turns every red zone drive into a chance to win big. For the first time ever, CRAFTSMAN is launching a "game within the game" on Instagram, giving football fans the chance to win $20,000 in V20* cordless power tools and retailer gift cards each quarter—just for watching and playing along in real time.

Whenever the football crosses inside the traditional red zone, CRAFTSMAN will transform the 20-yard line into the "V20* Yard Line." Fans following the excitement on Instagram Live at @Craftsman can comment "V20 Giveaway" each time the ball enters the red zone for their chance at winning. One lucky winner will be chosen every quarter, making every drive a new opportunity to score.

"At CRAFTSMAN, we are always looking for new ways to get closer to DIYers and make home improvement as exciting as game day," said Wayne de Koker, President and General Manager, CRAFTSMAN. "With our big game giveaway, we are turning every red zone moment into a chance to put new tools and retailer gift cards into the hands of our followers to help tackle their next project."

How to Enter:

• Agree to the giveaway's official rules and terms of use.
• Follow @Craftsman on Instagram.
• Tune in to CRAFTSMAN's Instagram Live on Championship Sunday, February 8, 2026, starting at 6:30 PM ET.
• Comment "V20 Giveaway" whenever the ball crosses inside the 20-yard line.
• One winner will be selected in a random drawing each quarter.
• For full rules and more information, visit www.craftsman.com or follow @Craftsman on Instagram.

To rally fans and add to the excitement, CRAFTSMAN has teamed up with creators including Isaac Rochell, Darien Rencher, Christina Roki, Grant Sloan and the #CRAFTSMANCrew, who will join the action live throughout the night.

The CRAFTSMAN V20™ cordless power tool system delivers versatility and performance for every DIYer. From drills and drivers to trimmers and leaf blowers, the V20* platform powers a wide range of tools designed to help users tackle any project with confidence. For more information, visit www.craftsman.com.

CRAFTSMAN® V20 YARD LINE GIVEAWAY 2026: NO PURCHASE NECESSARY TO ENTER OR WIN. Entry date for Activation One: 2/8/26 11:00 am Eastern Time ("ET") through 10:59:59 pm ET; entry date for Activation Two: 2/8/26 6:30 pm ET through the end of the Instagram livestream or 11:59:59 pm ET, whichever is sooner. For Official Rules and how to enter, go to: https://pages.craftsman.com/v20-yard-line-giveaway-2026/full-rules/. This Giveaway is open only to persons who are legal residents of USA (50 states or Wash., DC), and the age of majority in their state. Employees, their immediate families (spouse, domestic partner, children, siblings, parents, grandparents, grandchildren and step family members) and/or people living in the same household (related or not) of Sponsor, Stanley Black & Decker, Inc., their affiliates (individually and collectively, "Giveaway Entities") are not eligible to enter. Odds of winning depend on the number of eligible entries. Sponsored by CRAFTSMAN®, a division of Black & Decker (US) Inc., Towson, MD. Limit of one (1) Entry per person for Activation One; Multiple entries permitted per person for Activation Two. Void where prohibited. All federal, state and local laws and regulations apply.

*Maximum initial battery voltage (measured without a workload) is 20 volts. Nominal voltage is 18.

About CRAFTSMAN®
CRAFTSMAN^® is the most trusted and recommended brand in Tools and Outdoor** for today's DIYers. With solutions for the home, yard and garage, CRAFTSMAN is committed to empowering DIYers at every stage of their journey. Crafted with the same innovation and expertise homeowners have come to expect and love, CRAFTSMAN is here to help DIYers BUILD ON^™. For more information, visit www.craftsman.com or follow CRAFTSMAN on Facebook and Instagram.

**Rated among 25 leading competitive brands, based on online national survey of 261 DIY tool and residential outdoor power equipment owners ages 18+, conducted in 10/2024.

About Stanley Black & Decker
Founded in 1843 and headquartered in the USA, Stanley Black & Decker (NYSE: SWK) is a worldwide leader in Tools and Outdoor, operating manufacturing facilities globally. The Company's approximately 48,000 employees produce innovative end-user inspired power tools, hand tools, storage, digital jobsite solutions, outdoor and lifestyle products, and engineered fasteners to support the world's builders, tradespeople and DIYers. The Company's world class portfolio of trusted brands includes DEWALT®, CRAFTSMAN®, STANLEY®, BLACK+DECKER®, and Cub Cadet®. To learn more visit: www.stanleyblackanddecker.com or follow Stanley Black & Decker on Facebook, Instagram, LinkedIn and X.

View original content to download multimedia:https://www.prnewswire.com/news-releases/craftsman-kicks-off-championship-sunday-with-chances-to-win-prize-packs-totaling-20-000-in-its-v20-yard-line-giveaway-on-instagram-live-302675287.html

SOURCE CRAFTSMAN

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How does the CRAFTSMAN V20 Yard Line Giveaway (SWK) work on February 8, 2026?

Entry requires following @Craftsman and commenting "V20 Giveaway" when the ball enters the red zone. According to the company, one winner is randomly chosen each quarter during the Instagram Live starting 6:30 PM ET.

What prizes are available in the CRAFTSMAN (SWK) V20 Yard Line Giveaway?

Prizes total $20,000 in V20 cordless tools and retailer gift cards awarded across quarters. According to the company, winners receive V20 tools and gift cards distributed via quarterly drawings during the live event.

Who is eligible to enter the CRAFTSMAN V20 Yard Line Giveaway (SWK)?

Eligibility is limited to legal U.S. residents age of majority in their state, excluding sponsor employees and household members. According to the company, full eligibility details are in the official rules online.

When and where will CRAFTSMAN (SWK) host the V20 Yard Line Giveaway livestream?

The livestream is on February 8, 2026 on Instagram Live at @Craftsman, beginning at 6:30 PM ET. According to the company, creators will join live throughout the night to engage fans.

Do I need to purchase anything to enter the CRAFTSMAN (SWK) V20 Yard Line Giveaway?

No purchase is necessary to enter or win; entry follows the giveaway rules and live interaction. According to the company, full no-purchase methods and official rules are available on the giveaway webpage.