UPDATE — Sysco partners with The MICHELIN Guide for the 2025 American South MICHELIN Guide Ceremony

Rhea-AI Summary

Sysco (NYSE:SYY) announced a partnership with The MICHELIN Guide to support and celebrate recipients at the inaugural 2025 American South MICHELIN Guide Ceremony on November 3, 2025 in Greenville, S.C.

Sysco will showcase premium products and culinary expertise across the American South region (South Carolina, North Carolina, Alabama, Tennessee, Louisiana, Mississippi and Atlanta). Sysco Carolinas Region President Matt Jacobson will present the MICHELIN Guide Young Chef Award and highlighted Sysco’s commitment to supporting emerging culinary talent and foodservice solutions. Sysco has partnered with MICHELIN since November 2024.

Insights

Culinary Partnerships Strategist

Sysco's sponsorship of the inaugural American South MICHELIN Guide ceremony is a marketing partnership that raises brand visibility among chefs and restaurateurs.

Sysco gains direct exposure to professional kitchens by serving as the official wholesale food distributor and through executive participation at the November 3, 2025 ceremony. The collaboration highlights Sysco's product breadth and chef-facing services, and positions the company alongside a high-prestige culinary brand.

The practical business mechanism is promotional and relationship-driven: Sysco showcases products, builds chef relationships, and reinforces regional market presence. The announcement depends on execution (event presence, merchandising, follow-up sales engagement) and delivers intangible benefits like reputation and lead generation rather than immediate financial metrics.

Watch for measurable outcomes over the next 3–12 months such as supplier/chef partnerships announced post-event, localized promotional programs, or reported volume gains in the Carolinas and participating states; also note that the partnership began in November 2024, suggesting a staged regional rollout to monitor effectiveness.

HOUSTON, Nov. 03, 2025 (GLOBE NEWSWIRE) -- Sysco Corporation, the official wholesale food distributor for the prestigious MICHELIN Guide in the American South, is honored to partner to announce the recipients of Michelin’s coveted stars.

This partnership will be celebrated at the 2025 American South MICHELIN Guide Ceremony on November 3 in Greenville, S.C., which will showcase Sysco’s high-quality, premium products and culinary expertise.

The MICHELIN Guide is renowned for its coveted ratings and in-depth reviews of restaurants worldwide, representing the pinnacle of gastronomic achievement. The November 3 ceremony is the inaugural American South MICHELIN Guide, and will encompass South Carolina, North Carolina, Alabama, Tennessee, Louisiana and Mississippi, as well as the pre-existing Atlanta Guide.

“We are honored to partner with the MICHELIN Guide to honor chefs whose extraordinary culinary achievements bring families together, create lifelong memories and experiences, helping to create new memories and experiences for families around this great city and the world,” said Sysco Carolinas Region President Matt Jacobson.

“Seeing some of our customers reach this great pinnacle of culinary excellence is a privilege, and we are delighted to join and support them as they celebrate this achievement,” Jacobson added.

Sysco provides the foodservice community a broad assortment of industry-leading products – from local artisans to global delicacies – as well as innovative solutions to elevate menu concepts so chefs stand out in an ever-evolving culinary landscape.

As part of this partnership, Jacobson will present the MICHELIN Guide Young Chef Award at the November 3 ceremony. This award celebrates the vital role emerging culinary talent plays in shaping the industry’s future.

“It is a privilege to celebrate the next generation of chefs and the new flavors, traditions and memories they will usher into the world as they pursue their culinary journey” Jacobson said. “Sysco is committed to nurturing these rising stars, and providing them with innovative solutions, quality products and expert support so they can create inspirational, ground-breaking recipes and menus.”

Sysco has been partnering with MICHELIN since November 2024 at the inaugural ceremony celebrating Texas chefs.

About Sysco
Sysco is the global leader in selling, marketing and distributing food and related products to customers who prepare meals away from home. This includes restaurants, healthcare and educational facilities, lodging establishments, entertainment venues, and more. Sysco operates 339 distribution centers, in 10 countries, with 75,000 colleagues serving approximately 730,000 customer locations. The company generated sales of more than $81 billion in fiscal year 2025 that ended June 28, 2025.

As the world’s largest food-away-from-home distributor, Sysco offers customized supply chain solutions, bespoke specialty product offerings, and culinary support to drive customers to innovate and optimize their operations. We act as a trusted business partner to our customers, helping them grow through our industry-leading portfolio that includes fresh produce, premium proteins, specialty products, sustainably focused items, equipment and supplies, and innovative culinary solutions.

For more information, visit www.sysco.com. For important news and key information for Sysco investors, visit the Investor Relations section of the company’s website at investors.sysco.com.

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For more information contact:

Media Contact
Ramit Plushnick-Masti
media@sysco.com
713-703-4898

SYY-NEWS

FAQ

What did Sysco (SYY) announce for the 2025 American South MICHELIN Guide Ceremony on November 3, 2025?

Sysco announced a partnership with The MICHELIN Guide to support the inaugural American South ceremony and showcase Sysco products on November 3, 2025 in Greenville, S.C.

Which regions are covered by the 2025 American South MICHELIN Guide that Sysco will support?

The guide covers South Carolina, North Carolina, Alabama, Tennessee, Louisiana, Mississippi and the existing Atlanta guide.

What role will Sysco Carolinas Region President Matt Jacobson play at the November 3, 2025 ceremony?

Matt Jacobson will present the MICHELIN Guide Young Chef Award at the ceremony.

How long has Sysco partnered with The MICHELIN Guide prior to the 2025 American South ceremony?

Sysco began partnering with The MICHELIN Guide in November 2024 at the inaugural Texas ceremony.

How does Sysco say the partnership benefits chefs and the foodservice community?

Sysco says the partnership highlights its premium products, menu solutions, and support for emerging chefs to help elevate culinary offerings.