Brag House Announces Strategic Partnership Discussions with New to The Street to Amplify Brand Reach and Redefine National Media Impact

Rhea-AI Summary

Brag House (NASDAQ: BRAG), a media-tech platform focused on gaming, college sports, and Gen Z engagement, has entered strategic partnership discussions with New to The Street, a major financial media brand with over 3.5 million YouTube subscribers.

The company will film segments at the New York Stock Exchange for broadcast on Bloomberg on October 4, 2025, at 6:30 PM EST. The media campaign includes billboards, TV commercials, earned media, and social media engagement. This collaboration aims to enhance Brag House's brand visibility and credibility within the national financial audience.

Positive

• Potential partnership with major financial media brand reaching over 3.5 million YouTube subscribers
• National broadcast exposure on Bloomberg and extensive media campaign
• Strategic filming opportunity at the NYSE

Negative

• None.

News Market Reaction

-2.60%

3 alerts

-2.60% News Effect

-26.1% Trough Tracked

-$451K Valuation Impact

$17M Market Cap

0.2x Rel. Volume

On the day this news was published, TBH declined 2.60%, reflecting a moderate negative market reaction. Argus tracked a trough of -26.1% from its starting point during tracking. Our momentum scanner triggered 3 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $451K from the company's valuation, bringing the market cap to $17M at that time.

Data tracked by StockTitan Argus on the day of publication.

NEW YORK, Sept. 24, 2025 (GLOBE NEWSWIRE) -- Brag House (NASDAQ: BRAG), the media-tech platform at the intersection of gaming, college sports, and Gen Z engagement is thrilled to announce ongoing strategic discussions with New to The Street, one of the nation’s fastest-growing financial media brands, boasting over 3.5 million YouTube subscribers and weekly national broadcasts on Fox Business and Bloomberg.

This potential collaboration represents a pivotal turning point for Brag House as it prepares to film its first segments on the iconic floor of the New York Stock Exchange later this week. These segments will be broadcast to a national audience on Bloomberg on Saturday, October 4, at 6:30 PM EST, supported by targeted placements on billboards, national TV commercials, earned media opportunities, and extensive daily social media engagement.

Lavell Juan Malloy, CEO of Brag House, stated: "Teaming up with New to The Street offers Brag House a unique avenue to amplify our mission connecting brands and colleges with Gen Z audiences through innovative, data-driven engagement in gaming and college sports. For investors and business stakeholders, this collaboration will build brand awareness, visibility, and credibility around Brag House, showcasing our vision and performance to a national financial audience."

About Brag House
Brag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. For more information, visit www.braghouse.com.

About New to The Street
Since 2009, New to The Street has been one of the longest-running U.S. and international sponsored and syndicated Nielsen-rated television brands, broadcasting weekly on Fox Business and Bloomberg as sponsored programming. With over 3.5 million YouTube subscribers, iconic Times Square billboards, and guaranteed earned media placements, New to The Street delivers its trademark "Opportunities To Consider™" segments, helping public and private companies tell their stories to investors, business leaders, and audiences worldwide.

Media Contact:
Fatema Bhabrawala
Director of Media Relations
fbhabrawala@allianceadvisors.com

Investor Relations Contact:
Adele Carey
VP, Investor Relations
ir@thebraghouse.com

FAQ

What is the partnership between Brag House and New to The Street?

Brag House is in strategic discussions with New to The Street, a financial media brand with 3.5 million YouTube subscribers, to enhance brand reach and visibility through national broadcasts and media campaigns.

When will Brag House segments air on Bloomberg?

Brag House segments will air on Bloomberg on Saturday, October 4, 2025, at 6:30 PM EST.

What is Brag House's business focus?

Brag House is a media-tech platform that operates at the intersection of gaming, college sports, and Gen Z engagement, connecting brands and colleges with Gen Z audiences.

How will the New to The Street partnership benefit Brag House (NASDAQ: BRAG)?

The partnership will help build brand awareness, visibility, and credibility for Brag House, showcasing their vision and performance to a national financial audience through multiple media channels.

What media channels will be used to promote Brag House?

The promotion includes segments filmed at NYSE, national broadcasts on Bloomberg, billboards, TV commercials, earned media opportunities, and daily social media engagement.