Brag House CEO Lavell Juan Malloy II Featured in Authority Magazine’s “Startup Revolution” Series
Brag House (NASDAQ: TBH) CEO and Co-Founder Lavell Juan Malloy II was featured in Authority Magazine's Startup Revolution series. The profile highlights Brag House's evolution as a Gen Z engagement platform that combines gaming, college sports, and social interaction. The company has secured partnerships with major brands like Coca-Cola, McDonald's, and Learfield for college-aligned gaming activations.
The platform emerged from the void left by EA's NCAA Football game discontinuation and is now developing new initiatives including the Brag Gators Gauntlet series and a subscription-based insights product. According to their recent 10-K filing, Brag House is implementing a multi-university activation roadmap while investing in platform enhancements, branded experiences, NIL-integrated content, and digital loyalty tokens.
Brag House (NASDAQ: TBH), il CEO e co-fondatore Lavell Juan Malloy II, è stato protagonista della serie Startup Revolution di Authority Magazine. Il profilo mette in evidenza l'evoluzione di Brag House come piattaforma di engagement per la Generazione Z che integra gaming, sport universitario e interazione sociale. L'azienda ha siglato partnership con grandi marchi come Coca-Cola, McDonald's e Learfield per attivazioni di gaming legate al mondo universitario.
La piattaforma è nata dal vuoto lasciato dalla cessazione del gioco NCAA Football di EA e sta sviluppando nuove iniziative, tra cui la serie Brag Gators Gauntlet e un prodotto di abbonamento basato su approfondimenti. Secondo l'ultimo rapporto 10-K, Brag House sta implementando una roadmap di attivazioni multi-universitarie, investendo in miglioramenti della piattaforma, esperienze brandizzate, contenuti integrati con NIL e token digitali di fidelizzazione.
Brag House (NASDAQ: TBH) CEO y cofundador Lavell Juan Malloy II fue destacado en la serie Startup Revolution de Authority Magazine. El perfil resalta la evolución de Brag House como una plataforma de compromiso para la Generación Z que combina juegos, deportes universitarios e interacción social. La empresa ha asegurado alianzas con grandes marcas como Coca-Cola, McDonald's y Learfield para activaciones de juegos alineadas con el ámbito universitario.
La plataforma surgió tras la desaparición del juego NCAA Football de EA y ahora desarrolla nuevas iniciativas, incluyendo la serie Brag Gators Gauntlet y un producto de suscripción basado en insights. Según su reciente informe 10-K, Brag House está implementando una hoja de ruta de activaciones multiuniversitarias mientras invierte en mejoras de la plataforma, experiencias de marca, contenido integrado con NIL y tokens digitales de fidelidad.
Brag House(NASDAQ: TBH)의 CEO이자 공동 창립자인 Lavell Juan Malloy II가 Authority Magazine의 Startup Revolution 시리즈에 소개되었습니다. 이 프로필은 게임, 대학 스포츠, 그리고 소셜 인터랙션을 결합한 Z세대 참여 플랫폼으로서 Brag House의 진화를 강조합니다. 회사는 Coca-Cola, McDonald's, Learfield와 같은 주요 브랜드와 대학 연계 게임 활성화를 위한 파트너십을 확보했습니다.
이 플랫폼은 EA의 NCAA Football 게임 중단으로 생긴 공백에서 시작되었으며, 현재 Brag Gators Gauntlet 시리즈와 구독 기반 인사이트 제품 등 새로운 이니셔티브를 개발 중입니다. 최근 10-K 보고서에 따르면, Brag House는 다수 대학 활성화 로드맵을 실행하며 플랫폼 개선, 브랜드 경험, NIL 통합 콘텐츠, 디지털 로열티 토큰에 투자하고 있습니다.
Brag House (NASDAQ : TBH), dont le PDG et cofondateur est Lavell Juan Malloy II, a été mis en avant dans la série Startup Revolution du magazine Authority. Le profil met en lumière l'évolution de Brag House en tant que plateforme d'engagement pour la génération Z combinant jeux, sports universitaires et interaction sociale. L'entreprise a conclu des partenariats avec de grandes marques telles que Coca-Cola, McDonald's et Learfield pour des activations de jeux liées au milieu universitaire.
La plateforme est née du vide laissé par l'arrêt du jeu NCAA Football d'EA et développe actuellement de nouvelles initiatives, notamment la série Brag Gators Gauntlet et un produit d'abonnement basé sur des insights. Selon leur récent rapport 10-K, Brag House met en place une feuille de route d'activations multi-universitaires tout en investissant dans l'amélioration de la plateforme, des expériences de marque, du contenu intégré au NIL et des tokens de fidélité numériques.
Brag House (NASDAQ: TBH) CEO und Mitgründer Lavell Juan Malloy II wurde in der Startup Revolution-Serie des Authority Magazine vorgestellt. Das Profil hebt die Entwicklung von Brag House als Engagement-Plattform für die Generation Z hervor, die Gaming, College-Sport und soziale Interaktionen kombiniert. Das Unternehmen hat Partnerschaften mit großen Marken wie Coca-Cola, McDonald's und Learfield für college-orientierte Gaming-Aktivierungen gesichert.
Die Plattform entstand aus der Lücke, die durch die Einstellung des NCAA Football-Spiels von EA entstand, und entwickelt derzeit neue Initiativen, darunter die Brag Gators Gauntlet-Serie und ein abonnementbasiertes Insights-Produkt. Laut ihrem aktuellen 10-K-Bericht implementiert Brag House eine Multi-Universitäten-Aktivierungsstrategie und investiert in Plattformverbesserungen, gebrandete Erlebnisse, NIL-integrierte Inhalte und digitale Treue-Token.
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NEW YORK, May 15, 2025 (GLOBE NEWSWIRE) -- Brag House Holdings, Inc. (NASDAQ: TBH) (“Brag House” or the “Company”), the premier Gen Z engagement platform at the intersection of gaming, college sports, and social interaction, today announced that CEO and Co-Founder Lavell Juan Malloy II was profiled in Authority Magazine’s widely read Startup Revolution series, which highlights innovative companies and the leaders reshaping their industries.
In the interview, Malloy reflects on the founding of Brag House, the challenges and lessons learned while scaling the business, and the Company’s commitment to redefining how Gen Z connects with brands, sports, and digital communities.
“We are creating more than just a platform—we are building a new digital sports medium tailored to Gen Z,” said Lavell Juan Malloy II, CEO and Co-Founder of Brag House. “It’s about creating a space where school pride, gaming, and meaningful engagement collide in a way that speaks directly to how Gen Z interacts with culture and brands.”
The profile discusses Brag House’s:
- Origins from a community gap left by the discontinuation of EA’s NCAA Football game;
- Landmark partnerships with Coca-Cola, McDonald’s, and Learfield to support immersive, college-aligned gaming activations;
- New initiatives like the Brag Gators Gauntlet series and the upcoming rollout of a subscription-based insights product, designed to help brands connect with Gen Z in a privacy-first, data-rich manner.
“By merging gameplay with school spirit, and backing it with real-time analytics and scalable monetization tools, we’re creating a powerful framework that will enable brands to reach Gen Z with greater precision, authenticity, and ROI,” added Malloy.
As highlighted in the Company’s recent 10-K filing, Brag House is executing a multi-university activation roadmap with Learfield and continuing to invest in platform enhancements, branded experiences, NIL-integrated content, and digital loyalty tokens to scale its revenue model and user base.
To read the full Authority Magazine interview, visit: https://medium.com/authority-magazine/startup-revolution-lavell-juan-malloy-ii-of-brag-house-on-how-their-emerging-startup-is-changing-c960cbd576aa
About Brag House
Brag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. The platform offers live-streaming capabilities, gamification features, and custom tournament services, fostering meaningful engagement between users and brands. For more information, please visit www.braghouse.com.
Forward-Looking Statements
This press release contains forward-looking statements as defined within Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements in this press release include, but are not limited to, statements relating to the Company’s strategic roadmap, potential monetization of new products or features, brand partnerships, or expected growth in user engagement. These statements involve known and unknown risks, uncertainties, and other factors that may cause actual results to differ materially from those anticipated. Please refer to the “Risk Factors” section of the Company’s filings with the Securities and Exchange Commission, available at www.sec.gov. The Company assumes no obligation to update any forward-looking statements except as required by law.
Media Contact:
Fatema Bhabrawala
Director of Media Relations
fbhabrawala@allianceadvisors.com
Investor Relations Contact:
Adele Carey
VP, Investor Relations
ir@thebraghouse.com
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