Brag House, Florida Gators Athletics, and Learfield Successfully Launch Inaugural Brag Gators Gauntlet at University of Florida
Brag House Holdings (NASDAQ: TBH) successfully launched its inaugural Brag Gators Gauntlet series in partnership with Florida Gators Athletics and Learfield. The first activation featured a Fortnite tournament on May 17, 2025, serving as a digital gaming tailgate before Florida's baseball victory over Alabama.
The event, limited to 100 competitors, attracted nearly 300 registrations from University of Florida and University of Alabama students and alumni. Michael Yencik (gamertag: MrGittyGut), a UF pre-med student, won the tournament. The initiative is part of Brag House's strategy to integrate NIL opportunities and create loyalty-driven engagement for Gen Z audiences, with plans to expand to other universities across the country in 2025.
Brag House Holdings (NASDAQ: TBH) ha lanciato con successo la sua prima serie Brag Gators Gauntlet in collaborazione con Florida Gators Athletics e Learfield. La prima iniziativa ha visto un torneo di Fortnite il 17 maggio 2025, fungendo da tailgate digitale di gaming prima della vittoria del baseball della Florida contro l'Alabama.
L'evento, riservato a 100 partecipanti, ha attirato quasi 300 iscrizioni da studenti e alumni dell'Università della Florida e dell'Università dell'Alabama. Michael Yencik (gamertag: MrGittyGut), studente pre-med della UF, ha vinto il torneo. Questa iniziativa fa parte della strategia di Brag House per integrare opportunità NIL e creare un coinvolgimento basato sulla fedeltà per il pubblico della Gen Z, con l'obiettivo di espandersi ad altre università del paese nel 2025.
Brag House Holdings (NASDAQ: TBH) lanzó con éxito su primera serie Brag Gators Gauntlet en asociación con Florida Gators Athletics y Learfield. La primera actividad presentó un torneo de Fortnite el 17 de mayo de 2025, sirviendo como un tailgate digital de juegos antes de la victoria de béisbol de Florida sobre Alabama.
El evento, limitado a 100 competidores, atrajo casi 300 inscripciones de estudiantes y exalumnos de la Universidad de Florida y la Universidad de Alabama. Michael Yencik (gamertag: MrGittyGut), estudiante de pre-medicina en UF, ganó el torneo. La iniciativa forma parte de la estrategia de Brag House para integrar oportunidades NIL y generar compromiso basado en la lealtad para audiencias de la Generación Z, con planes de expandirse a otras universidades del país en 2025.
Brag House Holdings (NASDAQ: TBH)는 Florida Gators Athletics 및 Learfield와 협력하여 첫 번째 Brag Gators Gauntlet 시리즈를 성공적으로 시작했습니다. 첫 번째 행사는 2025년 5월 17일에 열린 Fortnite 토너먼트로, 플로리다 야구팀이 앨라배마를 이기기 전 디지털 게임 테일게이트 역할을 했습니다.
이 이벤트는 100명의 참가자로 제한되었으며, 플로리다 대학교와 앨라배마 대학교 학생 및 졸업생 약 300명의 등록을 끌어모았습니다. UF 의예과 학생인 Michael Yencik(게이머 태그: MrGittyGut)이 토너먼트에서 우승했습니다. 이 이니셔티브는 Brag House가 NIL 기회를 통합하고 Z세대 관객을 위한 충성도 기반 참여를 창출하려는 전략의 일부이며, 2025년에는 전국의 다른 대학으로 확장할 계획입니다.
Brag House Holdings (NASDAQ : TBH) a lancé avec succès sa première série Brag Gators Gauntlet en partenariat avec Florida Gators Athletics et Learfield. La première activation a présenté un tournoi Fortnite le 17 mai 2025, servant de tailgate numérique avant la victoire de la Floride au baseball contre l'Alabama.
L'événement, limité à 100 concurrents, a attiré près de 300 inscriptions d'étudiants et d'anciens élèves de l'Université de Floride et de l'Université d'Alabama. Michael Yencik (pseudo : MrGittyGut), étudiant en pré-médecine à l'UF, a remporté le tournoi. Cette initiative fait partie de la stratégie de Brag House visant à intégrer des opportunités NIL et à créer un engagement fondé sur la fidélité auprès des audiences de la Génération Z, avec des plans d'expansion vers d'autres universités à travers le pays en 2025.
Brag House Holdings (NASDAQ: TBH) hat erfolgreich seine erste Brag Gators Gauntlet-Serie in Zusammenarbeit mit Florida Gators Athletics und Learfield gestartet. Die erste Veranstaltung war ein Fortnite-Turnier am 17. Mai 2025, das als digitales Gaming-Tailgate vor Floridas Baseball-Sieg gegen Alabama diente.
Die Veranstaltung, auf 100 Teilnehmer begrenzt, zog fast 300 Anmeldungen von Studenten und Alumni der University of Florida und der University of Alabama an. Michael Yencik (Spielername: MrGittyGut), ein Medizinstudent der UF, gewann das Turnier. Die Initiative ist Teil der Strategie von Brag House, NIL-Möglichkeiten zu integrieren und eine loyalitätsbasierte Bindung für die Generation Z zu schaffen, mit Plänen, 2025 auf weitere Universitäten im ganzen Land auszudehnen.
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NEW YORK, May 22, 2025 (GLOBE NEWSWIRE) -- Brag House Holdings, Inc. (NASDAQ: TBH), the Gen Z engagement platform at the intersection of gaming, college sports, and digital media, announced the successful launch of the inaugural Brag Gators Gauntlet series. The first activation of this series, in partnership with Florida Gators Athletics and Learfield’s Florida Gators Sports Properties, took place online on Saturday, May 17, 2025, ahead of the Gators’ 9–3 college baseball victory over Alabama at Condron Family Ballpark.
The Brag Gators Gauntlet: Baseball Edition featured a Fortnite (private lobbies, no-build) solos tournament and a baseball-inspired scoring format. Open to current students and alumni of both the University of Florida and the University of Alabama, the activation served as a digital gaming tailgate leading into the Florida–Alabama baseball game. The activation, which had capacity for 100 competitors, received nearly 300 gamer registrations ranging from freshman to alumni.
“It was exciting to see so many UF students and alumni participate,” said Lavell Juan Malloy II, CEO and Co-Founder of Brag House. “The activation created a gamified digital tailgate, where they came together around school pride and competition in a Fortnite tournament designed with baseball-themed rules. It added a new layer to game day, especially as the Gators took the series with a commanding 9–3 win.”
Michael Yencik, a third-year student at University of Florida on a pre-med track studying nutritional sciences, was crowned champion of the Brag Gators Gauntlet: Baseball Edition. Competing under the gamertag MrGittyGut, Yencik secured the top spot after consistently high placements across all heats and a standout performance in the final heat. “It was a surreal experience,” said MrGittyGut, when asked about this activation and how it ties into the Gators spirit and college baseball. He added “Gators all the way! We've had an unbelievable season, from playing well in football to a National Championship in Basketball. You can’t go wrong with the Gators no matter what.”
The Gauntlet series also reflects Brag House’s broader strategy of integrating Name, Image, and Likeness (NIL) opportunities, loyalty-driven engagement, and scalable digital experiences tailored to Gen Z audiences. This first activation at the University of Florida is what Brag House envisions as the first step in a larger series of campus experiences being planned in collaboration with Learfield, with more activations in the series being planned for select universities across the country in 2025.
“This is the foundation of a broader initiative,” said Lavell Juan Malloy II, CEO and Co-Founder of Brag House. “By merging college sports with interactive digital gaming formats, we’re building a new layer of fan engagement that serves students, alumni, schools, and brand partners alike.”
About Brag House
Brag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. The platform offers live-streaming capabilities, gamification features, and custom tournament services, fostering meaningful engagement between users and brands. For more information, please visit www.braghouse.com.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties, including, but not limited to, the execution and prospects of the Brag Gators Gauntlet and Brag House’s and Learfield’s plan to expand the Brag Gauntlet model. For a full discussion of these risks, please refer to Brag House’s SEC filings.
Media Contact:
Fatema Bhabrawala
Director of Media Relations
fbhabrawala@allianceadvisors.com
Investor Relations Contact:
Adele Carey
VP, Investor Relations
ir@thebraghouse.com
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