Brag House Launches Revenue-Generating NIL Platform to Monetize Gen Z Athlete Engagement Across 200+ College Campuses

Rhea-AI Summary

Brag House Holdings (NASDAQ: TBH) has announced plans to launch a digital asset platform for Name, Image, and Likeness (NIL) monetization, targeting the underserved market of NCAA athletes. The platform will enable student-athletes across 200+ college campuses to create and sell digital assets like highlight reels and game-day passes through a partnership with Learfield. Brag House will generate revenue through transaction fees and recurring royalties from secondary market trades. The initiative addresses a significant market gap, as 95% of NCAA athletes currently receive minimal NIL compensation. The NIL market is projected to reach $1.5 billion by 2027. The platform will feature a no-code interface, automated smart contracts, and digital wallets for athletes. Initial rollout is planned for late 2025, with full platform capabilities expected in early 2026.

Positive

• Platform targets a large untapped market with NIL projected to reach $1.5 billion by 2027
• Revenue generation through transaction fees and recurring royalties from secondary market trades
• Partnership with Learfield provides access to 200+ NCAA campuses
• Enhances first-party behavioral data collection for Gen Z demographic
• No-code interface and automated systems reduce operational complexity

Negative

• Platform launch not expected until late 2025, with full capabilities delayed to 2026
• Dependent on successful adoption by both athletes and fans
• Potential regulatory risks in the evolving NIL landscape
• Competition from existing NIL platforms and digital marketplaces

Insights

Fintech & Digital Media Strategist

Brag House's NIL platform creates new revenue streams through transaction fees and royalties while leveraging its 200+ campus network for Gen Z monetization.

Brag House is strategically positioning itself at the intersection of several high-growth markets with its new NIL platform. The company is addressing a significant market gap where 95% of NCAA athletes receive minimal NIL compensation, despite the market projected to reach $1.5 billion by 2027.

The business model is particularly compelling as it establishes multiple revenue streams. Brag House will capture transaction fees on primary sales of digital assets (collectibles, access passes, etc.) plus ongoing royalties from secondary marketplace activity. This creates a potential for recurring revenue that extends beyond initial transactions.

What makes this approach powerful is the leverage of Brag House's existing infrastructure - their partnership with Learfield already gives them access to 200+ NCAA campuses. This allows them to scale without proportional cost increases while simultaneously enhancing their first-party data collection capabilities around Gen Z behavior.

The implementation of smart contracts and automated payment systems suggests operational efficiency that could enable high margins. The business logic follows a proven marketplace model where the platform facilitates transactions while taking a cut, similar to successful platforms like OpenSea or Etsy.

While promising, execution will be critical. The pilot rollout in late 2025 with full capabilities in 2026 means revenue impact won't be immediate. The initiative aligns with their strategic roadmap but represents a new technical challenge in digital asset management that will require careful implementation.

Initiative unlocks new royalty-based income stream and expands platform utility for brands and users alike

NEW YORK, June 17, 2025 (GLOBE NEWSWIRE) -- Brag House Holdings, Inc. (NASDAQ: TBH) (“Brag House” or the “Company”), the media-tech platform at the intersection of gaming, college sports, and Gen Z engagement, last week unveiled plans to launch a secure digital asset platform as part of its Name, Image, and Likeness (NIL) initiative supporting the Company’s broader monetization strategy by introducing new revenue streams, expanding Gen Z engagement, and strengthening its data-driven value proposition.

Building on its earlier announcement to explore digital NIL engagement models, the initiative leverages Brag House’s national footprint across 200+ NCAA campuses through its partnership with Learfield, enabling student-athletes to monetize personalized digital assets such as highlight reels, game-day passes, and authenticated collectibles. Brag House will retain transaction fees and recurring royalty revenue from secondary marketplace activity, while also capturing valuable user engagement and behavioral data.

“We’re laying the groundwork for a new digital economy built around Gen Z athletes and fans, ” said Lavell Juan Malloy II, CEO and Co-Founder of Brag House. “By combining NIL rights with authenticated digital assets, we’re offering scalable monetization while enhancing our ability to understand and serve our community. This platform introduces a repeatable, high-margin business model aligned with the surging NIL and digital ownership economies.”

Unlocking a Multi-Billion-Dollar Market Through a Scalable Revenue Model

As referenced in Brag House’s previous announcement, the NIL market is projected to grow to $1.5 billion by 2027. Brag House’s NIL platform targets a key gap in the market: 95% of NCAA athletes currently receive little to no NIL compensation.

Using a no-code interface, athletes will be able to mint and sell digital assets directly to fans while Brag House earns transaction fees on all primary sales and royalties on secondary trades. Fan-to-athlete commerce will be enabled by automated smart contract systems, with automated payments routed to athlete-controlled digital wallets. The Company is evaluating sustainable, next-gen digital platforms that offer low fees and reliable verification systems.

Initial monetization scenarios include:

• Personalized collectibles with resale royalties
• Digital access passes for live/virtual events
• Loyalty integrations with brand partners and sponsors
• Tiered fan experiences that reward long-term participation

Accelerating Brag House’s Strategic Flywheel

This platform aligns directly with Brag House’s four-phase strategic roadmap: build Gen Z community, scale B2B solutions, monetize engagement, and activate proprietary data. The NIL initiative further supports each of these goals by:

• Increasing user retention through exclusive athlete-fan interaction
• Creating brand sponsorship inventory around collectible campaigns
• Enhancing the Company’s first-party behavioral data for Gen Z
• Enabling subscription and membership cross-sell opportunities

“This initiative is not about chasing trends, it’s about capturing value,” added Malloy. “We’ve already proven our ability to engage Gen Z across gaming and college campuses. Now, we’re unlocking the next layer of monetization that expands our platform’s economic potential.”

Pilot Rollout in Late 2025

Brag House expects to launch initial NIL activations on select campuses later this year, in conjunction with branded loyalty campaigns and its Brag Gators Gauntlet Series. Full platform capabilities, including smart contract integration, athlete onboarding, and fan resale features, are anticipated to go live in early 2026.

About Brag House
Brag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. For more information, visit www.braghouse.com.

Forward-Looking Statements 
Certain statements in this announcement are forward-looking statements. Investors can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “potential,” “continue” or other similar expressions. These statements are subject to uncertainties and risks including, but not limited to, expectations related to the investigation of potential naked short selling, including the Company’s analysis, its ability to take appropriate corrective action, or any potential investigations by regulators and other risk factors discussed in the “Risk Factors” section of the Company’s filings with the SEC. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results discussed in the Company’s filings with the SEC, which are available for review at www.sec.gov. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law.

Media Contacts:
Fatema Bhabrawala
Director of Media Relations
fbhabrawala@allianceadvisors.com

Dave Gentry, CEO
RedChip Companies, Inc.
TBH@redchip.com

Investor Relations Contact:
Adele Carey
VP, Investor Relations
ir@thebraghouse.com

FAQ

What is Brag House's new NIL platform and how will it generate revenue?

Brag House's NIL platform will allow student-athletes to create and sell digital assets like highlight reels and game-day passes, generating revenue through transaction fees and royalties from secondary market trades.

How many NCAA campuses will have access to Brag House's NIL platform?

Through its partnership with Learfield, Brag House's NIL platform will be available across more than 200 NCAA campuses.

When will Brag House (TBH) launch its NIL platform?

Brag House plans to launch initial NIL activations in late 2025, with full platform capabilities expected to go live in early 2026.

What is the projected size of the NIL market that Brag House is targeting?

The NIL market is projected to grow to $1.5 billion by 2027, with Brag House targeting the 95% of NCAA athletes who currently receive little to no NIL compensation.

What types of digital assets will be available on Brag House's platform?

The platform will offer personalized collectibles with resale royalties, digital access passes for events, loyalty integrations with brand partners, and tiered fan experiences.