Brag House Holdings, Inc. Files Form 10-K and Reaffirms Strategic Vision for Gen Z Engagement Through Gaming
Brag House Holdings (NASDAQ: TBH) has filed its Annual Report on Form 10-K for FY2024 and reaffirmed its strategic vision focused on Gen Z engagement through gaming. The company is developing a digital platform for casual college gamers to compete and engage in school-spirit-based activities.
The company highlighted its strategic partnership with Learfield, launched in April 2025 with Florida Gators Athletics, marking the first step in a planned expansion across Learfield's network of over 200 collegiate institutions. The initiative, called Brag Gator Gauntlet, combines gaming, school spirit, and live sports through features including live gaming activations, NIL-integrated content, and branded loyalty tokens.
Brag House's near-term goals include scaling Learfield-based activations across universities, deploying digital rewards, advancing platform technology, and leveraging data for brand-focused SaaS revenue generation.
Brag House Holdings (NASDAQ: TBH) ha presentato il suo Rapporto Annuale sul Modulo 10-K per l'anno fiscale 2024, riaffermando la sua visione strategica incentrata sul coinvolgimento della Generazione Z attraverso il gaming. L'azienda sta sviluppando una piattaforma digitale per i giocatori universitari casuali, che potranno competere e partecipare ad attività legate allo spirito scolastico.
L'azienda ha evidenziato la sua partnership strategica con Learfield, avviata nell'aprile 2025 con Florida Gators Athletics, rappresentando il primo passo di un'espansione prevista su oltre 200 istituzioni universitarie della rete Learfield. L'iniziativa, denominata Brag Gator Gauntlet, unisce gaming, spirito scolastico e sport dal vivo attraverso funzionalità come attivazioni di gioco in diretta, contenuti integrati con NIL e token fedeltà brandizzati.
Gli obiettivi a breve termine di Brag House includono l'espansione delle attivazioni basate su Learfield nelle università, l'implementazione di ricompense digitali, il miglioramento della tecnologia della piattaforma e l'utilizzo dei dati per generare ricavi SaaS focalizzati sul brand.
Brag House Holdings (NASDAQ: TBH) ha presentado su Informe Anual en el Formulario 10-K para el año fiscal 2024 y reafirmó su visión estratégica centrada en la participación de la Generación Z a través del gaming. La compañía está desarrollando una plataforma digital para jugadores universitarios casuales que compitan y participen en actividades basadas en el espíritu escolar.
La empresa destacó su alianza estratégica con Learfield, iniciada en abril de 2025 con Florida Gators Athletics, marcando el primer paso en una expansión planificada a través de la red de más de 200 instituciones universitarias de Learfield. La iniciativa, llamada Brag Gator Gauntlet, combina gaming, espíritu escolar y deportes en vivo mediante funciones que incluyen activaciones de juego en vivo, contenido integrado con NIL y tokens de fidelidad de marca.
Los objetivos a corto plazo de Brag House incluyen escalar las activaciones basadas en Learfield en universidades, desplegar recompensas digitales, avanzar en la tecnología de la plataforma y aprovechar los datos para generar ingresos SaaS enfocados en la marca.
Brag House Holdings (NASDAQ: TBH)는 2024 회계연도 연례보고서(Form 10-K)를 제출하고 게임을 통한 Z세대 참여에 중점을 둔 전략적 비전을 재확인했습니다. 회사는 대학의 캐주얼 게이머들이 경쟁하고 학교 정신 기반 활동에 참여할 수 있는 디지털 플랫폼을 개발 중입니다.
회사는 2025년 4월 플로리다 게이터스 육상팀과 시작한 Learfield와의 전략적 파트너십을 강조했으며, 이는 Learfield의 200개 이상의 대학 네트워크 전반에 걸친 확장의 첫걸음입니다. Brag Gator Gauntlet라는 이 이니셔티브는 라이브 게임 활성화, NIL 통합 콘텐츠, 브랜드 충성도 토큰 등 게임, 학교 정신, 라이브 스포츠를 결합합니다.
Brag House의 단기 목표는 대학 전역에 Learfield 기반 활성화를 확대하고, 디지털 보상을 배포하며, 플랫폼 기술을 발전시키고, 데이터를 활용해 브랜드 중심 SaaS 수익을 창출하는 것입니다.
Brag House Holdings (NASDAQ: TBH) a déposé son rapport annuel sur le formulaire 10-K pour l'exercice 2024 et a réaffirmé sa vision stratégique axée sur l'engagement de la génération Z via le gaming. L'entreprise développe une plateforme numérique destinée aux joueurs universitaires occasionnels pour qu'ils puissent s'affronter et participer à des activités liées à l'esprit d'école.
La société a mis en avant son partenariat stratégique avec Learfield, lancé en avril 2025 avec Florida Gators Athletics, marquant la première étape d'une expansion prévue à travers le réseau de plus de 200 établissements universitaires de Learfield. L'initiative, appelée Brag Gator Gauntlet, combine gaming, esprit d'école et sports en direct grâce à des fonctionnalités telles que des activations de jeu en direct, du contenu intégré au NIL et des tokens de fidélité de marque.
Les objectifs à court terme de Brag House incluent l'extension des activations basées sur Learfield dans les universités, le déploiement de récompenses numériques, l'amélioration de la technologie de la plateforme et l'exploitation des données pour générer des revenus SaaS axés sur la marque.
Brag House Holdings (NASDAQ: TBH) hat seinen Jahresbericht im Formular 10-K für das Geschäftsjahr 2024 eingereicht und seine strategische Vision bekräftigt, die auf die Einbindung der Generation Z durch Gaming abzielt. Das Unternehmen entwickelt eine digitale Plattform für Gelegenheitsspieler an Hochschulen, um in schulbezogenen Wettbewerben und Aktivitäten teilzunehmen.
Das Unternehmen hob seine strategische Partnerschaft mit Learfield hervor, die im April 2025 mit Florida Gators Athletics gestartet wurde und den ersten Schritt einer geplanten Expansion über das Netzwerk von mehr als 200 Hochschulen von Learfield darstellt. Die Initiative, genannt Brag Gator Gauntlet, vereint Gaming, Schulgeist und Live-Sport durch Funktionen wie Live-Gaming-Aktivierungen, NIL-integrierte Inhalte und gebrandete Treue-Token.
Die kurzfristigen Ziele von Brag House umfassen die Skalierung der Learfield-basierten Aktivierungen an Universitäten, die Einführung digitaler Belohnungen, die Weiterentwicklung der Plattformtechnologie und die Nutzung von Daten zur Generierung von markenfokussierten SaaS-Einnahmen.
- Strategic partnership with Learfield provides access to over 200 collegiate institutions
- Launch of revenue-generating Brag Gator Gauntlet initiative with Florida Gators Athletics
- Multiple potential revenue streams through advertising, SaaS, and brand partnerships
- Development of proprietary technology including Bragging Functionality and loyalty tokens
- Early stage of platform development with key features still in beta
- Heavy dependence on successful execution of Learfield partnership
- No specific revenue figures or financial metrics disclosed
NEW YORK, May 08, 2025 (GLOBE NEWSWIRE) -- Brag House Holdings, Inc. (NASDAQ: TBH) (“Brag House” or the “Company”), a media-tech company at the intersection of gaming, college sports, and digital brand engagement, today announced the filing of its Annual Report on Form 10-K for the fiscal year ended December 31, 2024.
The Company reaffirmed its confidence in the execution of its strategic plan to redefine digital engagement for casual college gamers and brands seeking to connect with the Gen Z demographic. As outlined in the Management’s Discussion and Analysis of its Annual Report on Form 10-K, Brag House continues to develop a first-of-its-kind digital platform where casual college gamers can compete, support their schools, engage in spirited banter, and win prizes in a safe, inclusive environment.
“We are creating more than a platform—we are building a new sports medium,” said Lavell Juan Malloy II, CEO and Co-Founder of Brag House. “By merging gameplay with school spirit, our student-led tournaments, proprietary Bragging Functionality, and interactive experiences offer Gen Z an entirely new way to engage with college rivalries.”
The Company highlighted its landmark strategic partnership with Learfield, which launched in April 2025 in collaboration with Florida Gators Athletics. The partnership represents a significant revenue-generating opportunity and marks the first step in a nationwide rollout designed to scale across Learfield’s network of over 200 collegiate institutions.
The Company reaffirmed its strategic focus by highlighting the launch of a landmark initiative with Florida Gators Athletics and Learfield’s Florida Gators Sports Properties, as announced in its April 28, 2025 press release titled “Brag House, Florida Gators Athletics, and Learfield Announce Strategic Partnership to Create New Digital Sports Medium for Gen Z.” This innovative collaboration introduces a new digital sports medium for Gen Z—merging school spirit, gaming, and live sports into immersive experiences, as detailed below.
The debut activation, known as the Brag Gator Gauntlet, kicks off in May 2025 at the University of Florida. This flagship series introduces:
- Live and digital gaming activations aligned with real-world sporting events;
- NIL-integrated content featuring student-athletes to amplify authenticity and school pride;
- Branded loyalty tokens and cross-channel sponsorship opportunities across digital and on-campus platforms.
By uniting Brag House’s gamified platform with Learfield’s nationwide network of collegiate institutions, this initiative redefines how fans and students engage with college sports. It also opens up high-impact, measurable opportunities for brands to reach Gen Z through student-led tournaments, influencer-driven campaigns, and serialized content. The Company believes this model will generate high-ROI advertising opportunities and serve as a foundation for future data-driven insights, enabling brands to engage Gen Z with greater precision, authenticity, and scale.
“Our development and marketing strategy is laser-focused on high-impact, revenue-producing milestones,” added Malloy. “We are investing strategically in infrastructure while maintaining disciplined cost controls expected of a public company.”
The Company’s near-term strategic goals include:
- Scaling Learfield-based activations across multiple universities;
- Deploying digital rewards through Loyalty Tokens and Bragging Functionality;
- Advancing key platform technology modules to operational beta;
- Leveraging proprietary data for brand-focused SaaS revenue generation.
Brag House remains confident in its long-term growth trajectory and will continue providing shareholders with updates as key milestones are reached.
About Brag House
Brag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. The platform offers live-streaming capabilities, gamification features, and custom tournament services, fostering meaningful engagement between users and brands. For more information, please visit www.braghouse.com.
Forward-Looking Statements
This press release contains forward-looking statements as defined within Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements in this press release, include, but are not limited to statements relating to the ability to generate revenue from strategic partnership with Learfield; the ability to generate any revenue, return on investment, or any specific outcomes related to scheduled or unscheduled activations or immersive experiences; the ability to deliver anticipated platform growth, including through anticipated development roadmap or scalable model; the timeliness of any anticipated beta versions; the ability to generate revenue from anonymized behavioral insights or other proprietary data; the effectiveness of marketing strategies and strategic investments on revenue; the availability or value of any digital rewards and functionality; the feasibility of near-term strategic goals; or the impact on growth of near or long-term trajectories. In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “would,” “should,” “expects,” “plans,” “could,” “intends,” “target,” “projects,” “forecasts,” “believes,” “estimates,” “anticipates,” “potential,” “continue,” “assumption” or “judgment” or the negative of these words or other similar terms or expressions that concern our expectations, strategy, plans or intentions. These statements relate to future events or our future financial performance and involve known and unknown risks, uncertainties, and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements.
Although the Company believes the expectations reflected in the forward-looking statements are reasonable when made, the Company cannot guarantee future results, levels of activity, performance, or achievements. There are a number of important factors that could cause the Company’s actual results to differ materially from the results anticipated by the Company’s forward-looking statements, which include, but are not limited to: the Company’s history of recurring losses and anticipated expenditures raises substantial doubts about its ability to continue as a going concern; the Company’s loss of or a substantial reduction in activity by one or more of its largest clients, vendors and/or sponsors could materially and adversely affect its business, financial condition and results of operations; the Company’s revenue model may not remain effective, and the Company cannot guarantee that its future monetization strategies will be successfully implemented or generate sustainable revenues and profit; technology changes rapidly in the Company’s business and if it fails to anticipate or successfully implement new technologies or adopt new business strategies, technologies or methods, the quality, timeliness and competitiveness of the Company’s amateur tournaments or competitions may suffer; the Company relies on information technology and other systems and platforms, and any failures, errors, defects or disruptions in the Company’s systems or platforms could diminish its brand and reputation, subject it to liability, disrupt its business, affect its ability to scale its technical infrastructure and adversely affect its operating results and growth prospects..
Additional factors include those described in the Company’s Annual Report on Form 10-K for the year ended December 31, 2024, including under the captions “Risk Factors,” “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” and “Business,” in the Company’s subsequent quarterly reports on Form 10-Q, including under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” and in our subsequent filings with the Securities and Exchange Commission.
A forward-looking statement is neither a prediction nor a guarantee of future events or circumstances. You should not place undue reliance on the forward-looking statements. Unless required by federal securities laws, the Company assumes no obligation to update any of these forward-looking statements, or to update the reasons actual results could differ materially from those anticipated, to reflect circumstances or events that occur after the statements are made.
Investor Relations Contact:
Adele Carey
VP, Investor Relations
ir@thebraghouse.com
Media Contact:
Fatema Bhabrawala
Director of Media Relations
fbhabrawala@allianceadvisors.com
FAQ
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