Taboola.Com Ltd Stock Price, News & Analysis

Taboola (Nasdaq: TBLA), a leader in powering recommendations on the open web, has been named one of the 2024 Best Workplaces in New York by Great Place to Work® and Fortune. This marks the first time Taboola has achieved this accolade. The recognition is based on rigorous benchmarks and employee feedback collected through the Trust Index™ Survey, which included responses from nearly 140,000 employees. In 2023, 92% of Taboola employees rated the company as a great place to work, far above the 57% average for U.S. companies. This award adds to Taboola's previous honors, including ten placements on Built In's 2024 Best Places to Work Awards and being named a Best Place to Work by Campaign.

Taboola (Nasdaq: TBLA) announced the results of a YouGov study focusing on advertiser reactions to cookie deprecation. Conducted online among 202 advertising and marketing decision-makers, the study reveals that only 25% of advertisers are fully prepared for the cookieless future. Despite Google's decision to delay the cookie phaseout, 46% support the delay. In response to the phaseout, 44% of advertisers plan to shift their ad spending to different channels, with search and native advertising expected to perform best. The study highlights the imminent changes and challenges advertisers face in a post-cookie world.

Taboola (Nasdaq: TBLA) has announced an exclusive partnership with Foundry, the media division of IDG, aimed at enhancing content recommendations across Foundry's network, which includes popular tech sites like Macworld and PCWorld. This collaboration will leverage Taboola's suite of products, such as Taboola Feed and Explore More, to boost user engagement, audience development, and monetization opportunities. Foundry reaches 28 million monthly visitors, and this partnership is expected to optimize user experience and drive revenue growth. Foundry's Managing Director, Christian Löbering, and Taboola's CEO, Adam Singolda, expressed enthusiasm about the partnership's potential to strengthen Foundry's digital properties.

Taboola (Nasdaq: TBLA) has partnered with a360media, a top media company with 74 million monthly pageviews, to enhance user engagement and monetization across popular digital properties like Us Weekly, Life & Style, and Soap Opera Digest. The collaboration involves integrating Taboola’s personalized content recommendation tools, including Taboola Feed, into a360media's websites. This integration aims to optimize user experience and drive revenue growth. Key figures from both companies highlighted the strategic importance of this partnership in expanding their audience and improving content engagement.

Taboola (Nasdaq: TBLA) will be participating in several investor conferences in May 2024, including Oppenheimer 9th Annual Emerging Growth Conference, Needham Technology, Media, & Consumer Conference, J.P. Morgan Annual Global Technology, Media, and Communications Conference, B. Riley Securities Institutional Investor Conference, Oppenheimer Israeli Conference, and TD Cowen Annual Technology, Media & Telecom Conference. The management team will engage in fireside chats with live webcasts available on Taboola's investor relations website.

Taboola announced its Q1 2024 results surpassing high-end guidance, with revenues reaching $414M and accelerating growth in key metrics. The company reiterated its 2024 guidance, expecting strong growth across all metrics. Notable highlights include revenue growth, new publisher partnerships, and advancements in AI-bidding technology. Taboola also revealed plans for a share buyback program and initiatives to enhance user engagement and premium advertising experiences. The company remains focused on maximizing conversion rates and driving yield in 2024.