Taboola.Com Ltd Stock Price, News & Analysis

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, has announced the release of its third quarter 2024 financial results on Thursday, November 7, 2024, before market open. This will be followed by a conference call and webcast at 8:30 a.m. ET on the same day.

The company's senior management team will discuss the earnings on a call accessible via webcast at https://investors.taboola.com. To join the call by phone, participants need to register at a provided link. The webcast will be available for replay for one year, until November 7, 2025.

Taboola has introduced Abby, an industry-first Generative AI assistant for advertisers to start and manage campaigns efficiently. Abby offers a conversational approach to building and launching every aspect of campaigns, including budgeting, targeting, creative, and optimization. Built on over a decade of learnings from successful advertiser campaigns, Abby allows advertisers to launch effective campaigns in minutes across Taboola's network of premium publisher websites reaching 600 million daily active users.

In testing, campaigns launched with Abby were estimated to go live 75% faster than manually set up campaigns. Abby also features advanced Generative AI creative capabilities, enabling advertisers to create and modify images without specialized software or expertise. This innovation aims to democratize access to advertising and improve efficiency, aligning with industry trends showing 91% of advertisers are using or considering Generative AI technology.

Taboola (Nasdaq: TBLA), a global leader in web recommendations, has partnered with Jounce Media to verify that the Taboola Select publisher network is free from Made for Advertising (MFA) properties. This move addresses the industry issue where 15% of ad spend goes to MFA sites. Taboola Select offers advertisers access to highly visible placements on 15% of Taboola's most premium publishers.

The partnership utilizes Jounce's MFA-detection technology and data, along with Taboola's proprietary machine learning models, to ensure the exclusion of MFA publishers from Taboola Select. This collaboration aims to enhance advertiser trust in the open internet and direct ad spend towards reputable publishers. Taboola's CEO, Adam Singolda, emphasized the company's commitment to providing advertisers with access to premium, brand-safe, and effective publishers for their campaigns.

Taboola (Nasdaq: TBLA) has announced an expanded partnership with Xiaomi's International Internet Business Department. This collaboration will see Xiaomi integrating Taboola News to power recommendations across their devices in multiple global markets.

Taboola News will be incorporated into various touchpoints within Xiaomi's mobile devices, connecting users with relevant content from Taboola's extensive publisher network. This partnership aims to create new engagement and revenue opportunities for mobile carriers, device manufacturers, publishers, and brands.

Song Qiang, GM of International Internet Business at Xiaomi, emphasized the importance of delivering relevant experiences to their device owners. Adam Singolda, CEO at Taboola, highlighted Xiaomi's status as a trusted mobile brand and the potential for their devices to become a medium for content discovery and engagement worldwide.

Taboola (Nasdaq: TBLA) has announced the widespread availability of its AI-powered bidding technology, Maximize Conversions, to all advertisers. This technology automates the bidding process, allowing advertisers to focus on their budget and marketing objectives while the algorithm manages campaigns efficiently. Previously, advertisers using Taboola's conversion tracking methods achieved a 110% increase in conversions.

The update now allows any advertiser to access Max Conversions without requiring Taboola's specific conversion tracking tools. The technology has seen significant adoption, with 70% of advertisers using it, including major brands like Hyundai and Peugeot Turkey. Taboola reported a 100% increase in campaigns launched with Maximize Conversions in Q2 2024 compared to the previous quarter.

Taboola (Nasdaq: TBLA), a global leader in open web recommendations, has announced its management team's participation in three upcoming investor conferences:

• Oppenheimer 27th Annual Technology, Internet & Communications Conference on August 12, 2024, with a presentation at 2:05 p.m. ET
• Benchmark Technology, Media & Telecom Conference on September 5, 2024
• B. Riley Consumer & TMT Conference on September 12, 2024

Live webcasts and replays of the fireside chats will be available on Taboola's investor relations website. These conferences provide opportunities for investors to gain insights into Taboola's operations and future plans.

Taboola (TBLA) reported strong Q2 2024 results, beating expectations on revenues, ex-TAC, and Adjusted EBITDA. Key highlights include:

• Q2 revenues of $428M (+29% YoY)
• ex-TAC Gross Profit of $150M (+21% YoY)
• Adjusted EBITDA of $37M (+138% YoY)
• Free Cash Flow of $26M (+237% YoY)

Taboola reiterated its 2024 guidance for ex-TAC, Adjusted EBITDA, and Free Cash Flow, with growth rates accelerating across all metrics. The company completed the Yahoo advertiser migration, launched new products like 'Audience Solution', and saw strong eCommerce performance. Taboola also bought back $27M in shares during Q2.

Taboola (Nasdaq: TBLA) has integrated DoubleVerify's DV Authentic Marketplace solution, expanding their partnership to enhance brand safety for advertisers. This integration allows Taboola advertisers to:

• Import custom brand safety settings from other media campaigns
• Go beyond standard categories and keyword blocklists
• Customize protection against unsafe and unsuitable content before bidding

This move follows Taboola's recertification for the Brand Safety Certified Seal from Trustworthy Accountability Group (TAG). The partnership aims to provide advertisers with more confidence in their ad placements and enhance overall campaign performance on Taboola's platform.

Taboola (Nasdaq: TBLA) has introduced Taboola for Audience, an AI-powered technology designed to help publishers increase traffic and navigate changes in search and social media referrals. This new offering has driven nearly 10% more traffic to select publisher sites, becoming a top referral source after social media and search.

Taboola for Audience combines AI-powered personalization capabilities into a unified platform, offering exclusive acquisition channels, reader experience personalization, and actionable audience insights. The technology leverages Taboola's network of nearly 600 million daily active users and distribution across top mobile device manufacturers.

This initiative aims to help publishers adapt to challenges posed by Big Tech changes and evolving consumer behavior, including the impact of Generative AI on search traffic and the closure of dedicated news portals on social platforms.