Wikitree Selects DeeperDive From Taboola, Gen AI Answer Engine Built for the Open Web, to Connect Readers with Timely, Contextual Answers for Topics They Care About
Rhea-AI Summary
Taboola (NASDAQ: TBLA) announced that Korean publisher Wikitree selected Taboola’s Gen AI answer engine DeeperDive for its site. DeeperDive uses Wikitree’s own content to power on-site conversational search, aiming to boost readership, engagement, and create new high-intent advertising revenue opportunities.
Readers can ask questions, receive instant, sourced answers from Wikitree journalism, and explore suggested related stories through an interactive discovery experience.
AI-generated analysis. Not financial advice.
Positive
- None.
Negative
- None.
Peers on Argus
Peer momentum scanner flags mixed moves: GETY and SSTK are sharply down while FVRR is up, and median peer move is about -17%, indicating broader sector dynamics rather than a purely TBLA-specific move.
Previous AI Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jun 16 | AI ad platform launch | Positive | +2.0% | Opened DeeperDive monetization engine to external generative AI companies. |
| May 12 | AI advertiser study | Positive | +0.6% | Published data showing strong advertiser interest in agentic AI on open web. |
| Apr 23 | Realize+ AI launch | Positive | -2.1% | Introduced Realize+ agentic AI system and opened platform to Claude Skills. |
| Apr 14 | DeeperDive publisher win | Positive | +0.9% | HuffPost UK selected DeeperDive to power on-site Gen AI experiences. |
| Apr 08 | DeeperDive usage milestone | Positive | +2.7% | Reported strong DeeperDive adoption and engagement across multiple publishers. |
AI-related announcements for TBLA have generally led to modestly positive next-day moves, with only one notable negative reaction.
Historical Comparison
In recent months TBLA has issued 5 AI-tagged updates, averaging a 0.82% next-day move. Today’s DeeperDive publisher win fits this ongoing AI and open-web monetization rollout pattern.
AI-tag history shows a progression from launching DeeperDive and Realize+ to adding publisher partners and ad monetization layers, with this Wikitree deal extending that publisher adoption trajectory.
Regulatory & Risk Context
Reported short interest is relatively low, suggesting limited risk of extreme short-squeeze dynamics and generally moderate volatility from short-covering flows alone.
Market Pulse Summary
This announcement extends DeeperDive’s AI footprint with another publisher, supporting Taboola’s broader agentic AI roadmap. Prior AI updates averaged about 0.82% moves; investors may watch publisher traction and monetization execution as key risks.
Key Terms
gen ai technical
answer engine technical
open web technical
AI-generated analysis. Not financial advice.
NEW YORK, July 01, 2026 (GLOBE NEWSWIRE) -- Taboola (NASDAQ: TBLA) today announced that Wikitree has selected DeeperDive, a Gen AI answer engine that lives directly on publisher websites and leverages their own content. As part of the agreement, Wikitree will use DeeperDive to increase readership and engagement, while also opening additional revenue streams.
As a cornerstone of Taboola’s Agentic roadmap, DeeperDive transforms publishers’ trusted content into an interactive discovery experience, meeting the evolving expectations of readers by allowing them to explore stories with greater depth, trust, and a stronger sense of community.
DeeperDive brings the power of GenAI search engines directly onto publisher websites, tapping into years of proprietary, real-time, high-quality content created by journalists and editors across the open web. Readers can ask questions about topics they’re interested in, and have AI provide answers instantly, sourced from trusted journalists.
DeeperDive also prompts questions that may be of interest to readers, delivers direct responses, and surfaces additional context and stories from the same publisher site.
By meeting users with intuitive, conversational interfaces and instant, relevant answers, Reach can stay competitive in a rapidly shifting digital landscape and reinforce their brand as a trusted, forward-thinking destination.
“We have spent years ensuring that our content goes ‘from the moment to conversations.’ This has meant creating content that resonates with our growing number of readers. We are now taking a giant leap forward with Taboola and DeeperDive. For the first time, our readers can have conversations with our news directly, discovering more about topics they care about, using an innovative generative AI experience. Taboola was the perfect partner to power this thanks to their rich history in providing technology to publishers,” said Dong-Ki Lee, CEO, Wikitree.
“Wikitree is taking their rich history of delivering quality content and with DeeperDive, offering it to readers in a completely new, appealing and innovative way,” said Adam Singolda, CEO and Founder, Taboola. “Publishers who adopt DeeperDive aren’t just keeping up with the GenAI revolution, they’re leading it, on their terms. We’re creating a new user habit, one where readers lean in, ask follow-up questions, and stay to explore. We’re also giving publishers the potential to unlock even more ways to grow.”
DeeperDive is built to provide:
- Smarter, more diverse answers for readers: Readers receive rich, multifaceted answers, based on Taboola’s advanced AI and real-time insights.
- Increased readership and engagement for publishers: Every reader question is met with a clear, intuitive answer, along with links to relevant and timely articles from across the publisher’s site. This keeps users engaged longer and encourages deeper content exploration.
- Unlocking high-intent ad revenue opportunities and owning the future with AI agents across high intent categories: DeeperDive has the potential to create a new monetization channel for publishers starting by inserting high-intent ads directly into the AI-powered results page.
About Taboola
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.
Disclaimer – Forward-Looking Statements
Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2024 under Part 1, Item 1A “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.
Contact Dave Struzzi dave.s@taboola.com