Local News Veteran Adrienne Roark Joins TEGNA as Chief Content Officer
Rhea-AI Summary
TEGNA (NYSE: TGNA) has appointed news veteran Adrienne Roark as chief content officer, effective March 31, reporting to CEO Mike Steib. Roark brings over three decades of experience in news leadership and local TV station management. She joins from CBS News and Stations, where she managed CBS-owned stations in New York and Boston, launched weather network coverage, and led the data journalism team.
Prior to CBS, Roark held various leadership positions including general manager roles at Portland stations and vice president positions in Dallas-Fort Worth. She also served in news leadership roles across multiple markets including Miami, Orlando, New Orleans, and at TEGNA stations in Cleveland and Columbus.
Positive
- Appointment of seasoned executive with 30+ years of industry experience
- Strategic hire brings expertise in news leadership and station management
- Experience in managing major market stations (New York, Boston)
- Track record in digital innovation and data journalism
Negative
- None.
News Market Reaction
On the day this news was published, TGNA declined 0.39%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
TYSONS, Va., Feb. 19, 2025 (GLOBE NEWSWIRE) -- TEGNA Inc. (NYSE: TGNA) announced today that news veteran Adrienne Roark has been named chief content officer reporting to CEO Mike Steib, effective March 31. With more than three decades of experience in news leadership, local TV station management and innovative content development, Roark brings her proven expertise to TEGNA.
Roark joins TEGNA from CBS News and Stations, where she oversaw daily editorial content, managed CBS-owned stations in New York and Boston, launched weather across the network and led the group’s data journalism team. Earlier, she oversaw the network’s owned and operated stations in the East and Central U.S.
Earlier, Roark held numerous leadership roles across the country, including general manager roles at KPTV/DPDX and KOIN-TV in Portland and vice president and news director at KTVT-TV and KTXA-TV in Dallas-Fort Worth. Roark’s experience also includes news leadership positions at WFOR-TV in Miami, WESH-TV in Orlando, WDSU-TV in New Orleans, WTVJ-TV in Miami, TEGNA’s WKYC-TV in Cleveland, WCMH-TV and TEGNA’s WBNS-TV in Columbus.
“Throughout her impressive career, Adrienne has delivered exceptional journalism at scale while staying deeply committed to local communities,” said Mike Steib, TEGNA’s CEO. “She brings sharp editorial and operational expertise, a history of rapid innovation across TV and digital, and the kind of high-intensity, high-velocity leadership that fits perfectly with our team.”
“I’m thrilled to join TEGNA and look forward to working with the talented team to continue innovating and delivering high-quality, audience-driven stories for the tens of millions of community members who come to our platforms daily for their local news,” Roark said.
Roark serves on the National Advisory Board of Poynter, the Broadcasters Foundation of America's Board of Directors, and the Carole Kneeland Project Board of Directors.
She is a graduate of The Ohio State University with a bachelor's degree in communications.
About TEGNA
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. Together, we are building a sustainable future for local news. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people on an average monthly basis across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.
For media inquiries, contact:
Anne Bentley
Vice President, Chief Communications Officer
703-873-6366
abentley@TEGNA.com
For investor inquiries, contact:
Julie Heskett
Senior Vice President, Chief Financial Officer
703-873-6747
investorrelations@TEGNA.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/39229a82-c35d-45fd-b153-601dfbcc2771