ButcherBox Launches on Target.com

Rhea-AI Summary

ButcherBox, a direct-to-consumer meat and seafood brand, has announced its launch on Target Plus (NYSE: TGT), Target's third-party digital marketplace. The partnership enables customers to purchase ButcherBox's high-quality, humanely raised meat and responsibly sourced seafood without requiring a subscription.

The offering includes themed packages ranging from $99 to $189, featuring collections like Kid's Favorites, Breakfast Essentials, Steak Lovers, and Meal Prepping. The integration is facilitated through the Shopify Marketplace Connect app, allowing ButcherBox to seamlessly connect with Target Plus.

This expansion follows ButcherBox's strategy to increase accessibility to their products, complementing their existing partnership with DoorDash's DashMart. The company aims to target families and health-conscious individuals through Target's platform.

Positive

• Expansion to Target's digital marketplace increases distribution channels
• Price points of $99-$189 per package indicate premium positioning
• Integration through Shopify enables efficient marketplace operations
• Multiple distribution partnerships (Target Plus and DoorDash) demonstrate growth strategy

Negative

• Higher price points may limit mass market adoption
• Increased competition in Target's marketplace environment

News Market Reaction

-5.10%

1 alert

-5.10% News Effect

On the day this news was published, TGT declined 5.10%, reflecting a notable negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Meat and seafood brand expands online footprint through Target Plus to increase access to intentionally sourced protein

WATERTOWN, Mass., April 10, 2025 /PRNewswire/ -- ButcherBox, the leading direct-to-consumer meat and seafood brand, today announced its launch on Target Plus, Target's (NYSE: TGT) third-party, curated digital marketplace.

The ButcherBox offering on Target Plus makes it easy for consumers to discover and try ButcherBox's high-quality, humanely raised meat and responsibly sourced seafood without the need for a subscription. The occasion centered offerings, which range from $99 to $189, include themes like Kid's Favorites and Breakfast Essentials to Steak Lovers and Meal Prepping.

"As we look to further build the ButcherBox brand, our focus is on getting intentionally sourced protein into the homes of more Americans and eliminating the subscription barrier," said Reba Hatcher, chief commercial officer at ButcherBox. "Target Plus has done an incredible job curating brands and products that will add value to their guests' online experience, and we believe the addition of ButcherBox allows us to provide our premium products to Target's guests in a new way without subscription costs."

ButcherBox continues to invest in partnerships and marketplaces like Target Plus and its ongoing relationship with DoorDash's DashMart, to meet customers where they are, while fueling growth.

Through the Shopify Marketplace Connect app, ButcherBox can seamlessly connect into the Target Plus ecosystem. 

"Being a Shopify-based e-commerce company, our relationship with Shopify was integral to launching on Target Plus," noted Hatcher. "Target's demographic of families and health-conscious individuals aligns perfectly with our target market and the seamless integration between the two platforms."

About ButcherBox 
The leading direct-to-consumer brand for meat and seafood, ButcherBox delivers 100% grass-fed, grass-finished beef, free-range organic chicken, pork raised crate-free, and wild-caught seafood directly to consumers' doors. ButcherBox is the only B-Corp Certified meat and seafood company to source only from partners with third-party animal welfare certification. For more information, please visit www.butcherbox.com or follow on Instagram, Facebook, Twitter or YouTube. 

About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and on Target.com with the purpose of helping all families discover the joy of everyday life. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the corporate website and press center.

For PR Contact:
Kerin Norton, pr@butcherbox.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/butcherbox-launches-on-targetcom-302425010.html

SOURCE ButcherBox

FAQ

What products will ButcherBox offer on Target.com (TGT)?

ButcherBox offers themed packages ranging from $99-$189, including Kid's Favorites, Breakfast Essentials, Steak Lovers, and Meal Prepping collections.

Is a subscription required to buy ButcherBox products on Target (TGT)?

No, the Target Plus partnership allows customers to purchase ButcherBox products without a subscription requirement.

How is ButcherBox integrated with Target's (TGT) platform?

ButcherBox connects to Target Plus through the Shopify Marketplace Connect app, enabling seamless integration between the platforms.

What other marketplace partnerships does ButcherBox have besides Target (TGT)?

ButcherBox maintains an ongoing partnership with DoorDash's DashMart alongside the new Target Plus collaboration.