Target Launches New AI-Powered Features to Make Holiday Shopping Easier, Smarter and More Fun
Target (NYSE: TGT) on Nov 12, 2025 launched AI-powered holiday features in its Target app to simplify gift discovery, shopping and in-store navigation. Key features include a conversational Target Gift Finder, a List Scanner to add handwritten wish lists to cart, and an enhanced Store Mode that auto-activates in-store to guide guests and surface alternate fulfillment (same-day or next-day delivery in eligible markets).
The company noted guests who use the app in-store have basket sizes nearly 50% higher, and the update adds gamified elements like a "Find Bullseye" in-store hunt and holiday stickers at checkout.
Target (NYSE: TGT) il 12 nov 2025 ha lanciato funzionalità natalizie alimentate da IA nella sua app Target per semplificare la scoperta dei regali, lo shopping e la navigazione in negozio. Le funzionalità chiave includono un Target Gift Finder conversazionale, un List Scanner per aggiungere liste dei desideri scritte a mano al carrello e una versione migliorata del Store Mode che si attiva automaticamente in negozio per guidare gli ospiti e mostrare opzioni di fulfillment alternative (consegna nello stesso giorno o il giorno successivo nei mercati idonei).
L'azienda ha rilevato che gli ospiti che usano l'app in negozio hanno carrelli di acquisto quasi il 50% più grandi, e l'aggiornamento introduce elementi ludici come una caccia in negozio "Find Bullseye" e adesivi natalizi al checkout.
Target (NYSE: TGT) anunció el 12 de noviembre de 2025 el lanzamiento de funciones navideñas impulsadas por IA en su aplicación Target para simplificar la búsqueda de regalos, las compras y la navegación en la tienda. Las características clave incluyen un Target Gift Finder conversacional, un List Scanner para añadir listas de deseos escritas a mano a la cesta y un Store Mode mejorado que se activa automáticamente en la tienda para guiar a los clientes y mostrar opciones de cumplimiento alternativo (entrega el mismo día o al día siguiente en mercados elegibles).
La empresa señaló que los clientes que utilizan la app en la tienda tienen carritos de compra casi un 50% más grandes, y la actualización añade elementos gamificados como una búsqueda en la tienda "Find Bullseye" y pegatinas navideñas en la caja.
Target (NYSE: TGT)는 2025년 11월 12일 자사 Target 앱에서 AI 기반의 연말 기능을 출시해 선물 발견, 쇼핑 및 매장 내 탐색을 간소화했습니다. 주요 기능으로는 대화형 Target Gift Finder, 손으로 쓴 위시리스트를 장바구니에 추가하는 List Scanner, 매장 내 자동 활성화로 방문객을 안내하고 가능 여부에 따라 당일 또는 익일 배송과 같은 대체 이행 옵션을 제공하는 향상된 Store Mode가 포함됩니다.
회사 측은 매장에서 앱을 사용하는 방문객의 장바구니 크기가 거의 50% 더 크다고 언급했고, 업데이트에는 매장 내 "Find Bullseye" 찾기 게임 및 결제 시 홀리데이 스티커와 같은 게임 요소가 추가됩니다.
Target (NYSE: TGT) a annoncé le 12 novembre 2025 le lancement de fonctionnalités de fête alimentées par l’IA dans son application Target afin de simplifier la découverte des cadeaux, les achats et la navigation en magasin. Les fonctionnalités clés incluent un Target Gift Finder conversationnel, un List Scanner pour ajouter des listes de souhaits rédigées à la main au panier et un Store Mode amélioré qui s’active automatiquement en magasin pour guider les clients et proposer des options de fulfillment alternatives (livraison le jour même ou le lendemain dans les marchés éligibles).
L’entreprise a noté que les clients qui utilisent l’application en magasin ont des paniers près de 50% plus importants, et la mise à jour ajoute des éléments de gamification comme une chasse en magasin « Find Bullseye » et des stickers de fête à la caisse.
Target (NYSE: TGT) hat am 12. November 2025 AI-gestützte Urlaubsfunktionen in seiner Target-App eingeführt, um die Geschenksuche, das Einkaufen und die Navigation im Geschäft zu vereinfachen. Zu den Hauptfunktionen gehören ein konversationeller Target Gift Finder, ein List Scanner zum Hinzufügen handschriftlicher Wunschlisten zum Warenkorb und ein verbessertes Store Mode, das im Geschäft automatisch aktiviert wird, um Gäste zu führen und alternative Erfüllungsoptionen anzuzeigen (Same-Day- oder Next-Day-Lieferung in berechtigten Märkten).
Das Unternehmen stellte fest, dass Gäste, die die App im Geschäft verwenden, deutlich größere Warenkörbe haben, fast 50 % größer, und das Update fügt spielerische Elemente wie eine In-Store-Suche „Find Bullseye“ und Holiday-Aufkleber an der Kasse hinzu.
Target (NYSE: TGT) في 12 نوفمبر 2025 أطلقت ميزات العيد المدعومة بالذكاء الاصطناعي في تطبيق Target لتسهيل اكتشاف الهدايا والتسوق والتنقل داخل المتجر. تشمل الميزات الرئيسية مساعد الهدايا Target Gift Finder المحادثة، وList Scanner لإضافة قوائم الأمنيات المكتوبة يدويًا إلى سلة التسوق، و<Store Mode المحسن الذي يعمل تلقائيًا داخل المتجر لتوجيه الزوار وعرض خيارات تنفيذ بديلة (التوصيل في نفس اليوم أو في اليوم التالي في الأسواق المؤهلة). أشارت الشركة إلى أن الزوار الذين يستخدمون التطبيق في المتجر لديهم سلة مشتريات أكبر بنحو 50% تقريبًا، وتضيف التحديثات عناصر ألعاب مثل "Find Bullseye" في البحث داخل المتجر ولافتات عطلات عند الدفع.
- In-store app users have basket sizes nearly 50% higher
- List Scanner converts handwritten lists into cart items
- Store Mode auto-activates to guide guests and link to same/next-day delivery
- None.
Insights
Target rolls out AI features to improve discovery, in-store navigation and list-to-cart convenience this holiday season.
Target adds conversational gifting, handwritten list scanning and automatic in-store navigation to its app, aiming to raise basket sizes and reduce purchase friction. The release cites an existing app-in-store behavior where baskets run nearly
Key dependencies include adoption rates for the new tools, accuracy of the AI recommendations and the quality of store mapping and inventory links. If recommendations or maps underperform, guest trust and conversion may lag; same-day and next-day fulfillment links matter where Store Mode finds gaps.
Watch adoption metrics and fulfillment conversion over the next holiday window starting
AI-powered gift recommendations, store navigation assistance and shopping list scanning simplify planning, finding and buying everything on guests' wish lists
"We know so many of our guests love shopping our stores with their phones in hand, and when they use the Target app in-store, their basket sizes are nearly
Inside Target's AI-powered holiday experience
Guests will discover more effortless, personalized shopping at Target this season thanks to AI-powered technology that makes it easy to find and purchase everything on their wish lists — and uncover fresh inspiration and surprises, too.
- Smarter gifting. With the new, conversational AI-powered Target Gift Finder, guests can find the perfect gift for anyone on their shopping list. It's as easy as typing in details about the gift recipient or occasion into the Gift Finder to get tailored suggestions that are sure to delight and simplify decision-making. Check out a demo at Target's corporate website.
- List-to-cart scanning. During the holidays, staying organized is more important than ever. With Target's new List Scanner, guests can scan their handwritten lists in the Target app — or scan holiday wish lists for the whole family — to add items seamlessly into their cart. Simply open the "My Target" tab, click "Lists & Favorites" and select "My Shopping List" to start scanning.
Tech-enhanced — and fun — personal shopping assistant
Target is also enhancing the in-store shopping experience with smart navigation. Guests shopping in person will have extra help finding everything that sparks joy with the newly enhanced Store Mode in the Target app. As soon as guests enter a Target store, the Store Mode feature automatically activates, guiding guests through the aisles to find must-have gifts and discover new favorites. If an item isn't available, Store Mode connects guests to alternate fulfillment methods (including same-day or next-day delivery in eligible markets), ensuring they get everything they need on every Target run.
Adding some shopping fun: While exploring the aisles, guests can also "Find Bullseye" — an in-store hunt for Target's beloved mascot available through Store Mode in the Target app — and collect a holiday sticker at checkout (while supplies last). And while using the app in-store, virtual animated helpers will guide guests through their app experience, telling jokes and making the shopping trip merrier.
For more ways Target is making the shopping experience this season easier, smarter and more fun than ever, visit the retailer's holiday resource hub.
About Target
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SOURCE Target Corporation
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