THOR Industries Announces Strategic Partnership to Optimize Diesel Class A Motorhome Production with Focus on Quality and Customer Experience
THOR Industries (NYSE: THO) has announced a strategic partnership between its subsidiaries Jayco and Tiffin Motorhomes to optimize Class A diesel motorhome production. Under this arrangement, production of Entegra Coach brand's Class A diesel motorhomes will transition from Jayco to Tiffin's facilities in Red Bay, Alabama.
Jayco will continue producing Model Year 2026 Entegra Coach diesel Class A motorhomes (including Cornerstone, Anthem, Aspire, and Reatta models) through the end of 2025. Starting in 2026, Tiffin will begin manufacturing successor products, incorporating select Entegra Coach elements into its Model Year 2027 Class A lineup, which will be marketed exclusively as Tiffin products. Jayco will maintain production of Entegra Coach Class C, Class B, and gas Class A motorhomes.
THOR Industries (NYSE: THO) ha annunciato una partnership strategica tra le sue filiali Jayco e Tiffin Motorhomes per ottimizzare la produzione di motorhome diesel di Classe A. In base a questo accordo, la produzione dei motorhome diesel di Classe A del marchio Entegra Coach verrà trasferita da Jayco agli stabilimenti di Tiffin a Red Bay, Alabama.
Jayco continuerà a produrre i motorhome diesel di Classe A Entegra Coach per l'anno modello 2026 (inclusi i modelli Cornerstone, Anthem, Aspire e Reatta) fino alla fine del 2025. A partire dal 2026, Tiffin inizierà a produrre i prodotti successori, integrando alcuni elementi di Entegra Coach nella sua gamma di Classe A per l'anno modello 2027, che sarà commercializzata esclusivamente come prodotti Tiffin. Jayco manterrà la produzione dei motorhome Entegra Coach di Classe C, Classe B e Classe A a benzina.
THOR Industries (NYSE: THO) ha anunciado una alianza estratégica entre sus subsidiarias Jayco y Tiffin Motorhomes para optimizar la producción de autocaravanas diésel de Clase A. Según este acuerdo, la producción de las autocaravanas diésel de Clase A de la marca Entegra Coach se trasladará de Jayco a las instalaciones de Tiffin en Red Bay, Alabama.
Jayco continuará produciendo las autocaravanas diésel de Clase A Entegra Coach para el año modelo 2026 (incluyendo los modelos Cornerstone, Anthem, Aspire y Reatta) hasta finales de 2025. A partir de 2026, Tiffin comenzará a fabricar los productos sucesores, incorporando elementos seleccionados de Entegra Coach en su línea de Clase A para el año modelo 2027, que se comercializará exclusivamente como productos Tiffin. Jayco mantendrá la producción de las autocaravanas Entegra Coach de Clase C, Clase B y Clase A a gasolina.
THOR Industries (NYSE: THO)는 자회사인 Jayco와 Tiffin Motorhomes 간에 클래스 A 디젤 모터홈 생산을 최적화하기 위한 전략적 파트너십을 발표했습니다. 이 협약에 따라 Entegra Coach 브랜드의 클래스 A 디젤 모터홈 생산이 Jayco에서 앨라배마주 레드 베이에 위치한 Tiffin 시설로 이전됩니다.
Jayco는 2025년 말까지 2026년형 Entegra Coach 디젤 클래스 A 모터홈(코너스톤, 앤섬, 어스파이어, 리애타 모델 포함)을 계속 생산할 예정입니다. 2026년부터 Tiffin은 후속 제품 생산을 시작하며, 일부 Entegra Coach 요소를 2027년형 클래스 A 라인업에 통합하여 Tiffin 제품으로만 판매할 계획입니다. Jayco는 Entegra Coach 클래스 C, 클래스 B 및 가솔린 클래스 A 모터홈 생산을 계속 유지할 것입니다.
THOR Industries (NYSE : THO) a annoncé un partenariat stratégique entre ses filiales Jayco et Tiffin Motorhomes afin d'optimiser la production des camping-cars diesel de Classe A. Dans le cadre de cet accord, la production des camping-cars diesel de Classe A de la marque Entegra Coach sera transférée de Jayco aux installations de Tiffin à Red Bay, en Alabama.
Jayco continuera à produire les camping-cars diesel de Classe A Entegra Coach pour l'année modèle 2026 (y compris les modèles Cornerstone, Anthem, Aspire et Reatta) jusqu'à la fin de 2025. À partir de 2026, Tiffin commencera à fabriquer les produits successeurs, intégrant certains éléments d'Entegra Coach dans sa gamme Classe A pour l'année modèle 2027, qui sera commercialisée exclusivement sous la marque Tiffin. Jayco maintiendra la production des camping-cars Entegra Coach de Classe C, Classe B et Classe A à essence.
THOR Industries (NYSE: THO) hat eine strategische Partnerschaft zwischen seinen Tochtergesellschaften Jayco und Tiffin Motorhomes angekündigt, um die Produktion von Diesel-Motorhomes der Klasse A zu optimieren. Im Rahmen dieser Vereinbarung wird die Produktion der Diesel-Motorhomes der Klasse A der Marke Entegra Coach von Jayco zu den Anlagen von Tiffin in Red Bay, Alabama, verlagert.
Jayco wird die Produktion der Entegra Coach Diesel-Klasse A Motorhomes für das Modelljahr 2026 (einschließlich der Modelle Cornerstone, Anthem, Aspire und Reatta) bis Ende 2025 fortsetzen. Ab 2026 wird Tiffin mit der Herstellung der Nachfolgeprodukte beginnen und ausgewählte Entegra Coach Elemente in seine Klasse A Modellreihe für das Modelljahr 2027 integrieren, die ausschließlich als Tiffin-Produkte vermarktet wird. Jayco wird weiterhin Entegra Coach Klasse C, Klasse B und Benzin-Klasse A Motorhomes produzieren.
- Optimization of production capabilities across THOR's companies
- Leveraging Tiffin's expertise in Class A diesel segment
- Potential for improved quality through Tiffin's specialized manufacturing
- Increased production capacity for Jayco
- Shrinking Class A diesel market segment
- Discontinuation of Entegra Coach as a separate diesel Class A brand
- Potential customer confusion during transition period
Insights
THOR's consolidation of Class A diesel production at Tiffin leverages specialized expertise while freeing capacity at Jayco, adapting to evolving RV market dynamics.
This strategic manufacturing reorganization by THOR Industries represents a calculated production optimization rather than merely cost-cutting. By transferring Entegra Coach Class A diesel production from Jayco to Tiffin, the company addresses the reality that this segment is becoming a smaller portion of the overall RV marketplace.
The operational benefits are multilayered. First, this consolidation concentrates Class A diesel expertise at Tiffin's Red Bay facilities, where these premium vehicles already constitute a larger percentage of production. This specialization should enhance manufacturing efficiency through focused engineering resources and craftsmanship. Second, it frees production capacity at Jayco for potential expansion in other motorhome categories they'll continue to produce.
The carefully structured transition timeline minimizes market disruption: Jayco continues producing Model Year 2026 Entegra diesel units (Cornerstone, Anthem, Aspire, and Reatta) through the end of 2025, while Tiffin prepares to integrate select Entegra design elements into their 2027 model lineup beginning in 2026.
This manufacturing consolidation directly addresses what THOR describes as "rapidly evolving requirements for the Class A diesel segment" - likely referring to technical complexity, regulatory changes, and customer expectations in this premium category. By concentrating production expertise, THOR positions itself to maintain quality standards more efficiently in a challenging market segment.
THOR's realignment preserves Tiffin's luxury diesel expertise while maintaining Entegra's broader portfolio, creating stronger brand identities and avoiding cannibalization.
This announcement reveals a sophisticated brand portfolio strategy from THOR Industries. Rather than maintaining parallel premium diesel offerings under both Tiffin and Entegra, the company is creating clearer brand demarcation while preserving valuable brand equity.
The integration approach is particularly noteworthy. By incorporating "select Entegra Coach product names and design elements" into Tiffin's 2027 lineup, THOR acknowledges the market value in established model identities like Cornerstone and Anthem. However, by marketing these exclusively as Tiffin products going forward, they reduce potential consumer confusion and internal brand competition in the premium diesel category.
Crucially, THOR maintains Entegra as a distinct brand for other motorhome categories (Class B, Class C, and gas Class A), allowing it to specialize in segments where it may have unique competitive advantages or customer loyalty. This selective consolidation eliminates redundancy while preserving beneficial brand diversity.
The announcement also demonstrates thoughtful customer experience management. By specifying that Jayco will continue providing service, parts, and warranty support for all Jayco-built Entegra products, while Tiffin handles these functions for future models, THOR establishes clear responsibility lines that reassure current owners while streamlining future operations.
This strategic realignment positions Tiffin as THOR's center of excellence for premium diesel motorhomes while allowing Entegra to focus on other categories - a mature approach to managing a multi-brand portfolio amid evolving market conditions.
"Entegra Coach has earned a strong reputation for luxury, performance, and owner loyalty," said Ken Walters, President of Jayco. "We're confident that the Tiffin team understands the high standards our Entegra Coach customers expect. Tiffin's long-standing commitment to quality and integrity makes them the ideal partner for this next chapter of Entegra."
Tiffin Motorhomes has built its legacy on high-end craftsmanship, premium materials, and customer-first design. For the team in
"Tiffin is known for producing some of the highest quality motorhomes in the market, and we're honored to bring that same level of excellence to the Entegra Coach brand," said Leigh Tiffin, President of Tiffin Motorhomes. "We have an experienced and passionate team that takes great pride in their work, and we're excited to uphold and continue the strong reputation Entegra has built over the years."
"As the class A diesel market continues to evolve and become a smaller part of the overall RV marketplace, it is important for us to optimize our production capabilities across the THOR family of companies. Given the overall size of the Class A diesel market, integrating Entegra Coach into Tiffin optimizes our production at Tiffin where Class A diesels comprise a greater percentage of its product offering and allows us to leverage Tiffin's expertise in the segment. As we look ahead, rapidly evolving requirements for the Class A diesel segment will require focused engineering and craftsmanship that Tiffin can provide for the Entegra brand. This strategic move reflects our ongoing commitment to adaptability, quality, and the long-term success of our brands and dealer partners with an unrelenting focus on maximizing customer experience," offered Bob Martin, President and CEO of THOR Industries, Inc.
Jayco will continue to produce Model Year 2026 Entegra Coach diesel Class A motorhomes through the end of the 2025 calendar year, which include Cornerstone, Anthem, Aspire, and Reatta. Jayco will provide customer service, parts and warranty experience for all Jayco-built Entegra Coach products. As part of its long-term product strategy, Tiffin will begin manufacturing successor products in calendar year 2026, integrating select Entegra Coach product names and design elements into its Model Year 2027 Class A lineup. These motorhomes will be marketed exclusively as Tiffin products. Service and warranty for all Tiffin-built motorhomes will be handled by Tiffin.
All Entegra Coach Class C, Class B and gas Class A motorhomes will continue to be produced, serviced and warrantied by Jayco.
About THOR Industries
THOR Industries is the sole owner of operating companies which, combined, represent the world's largest RVs manufacturer. For more information on the Company and its products, please visit https://www.thorindustries.com/. THOR has inspired and empowered people to connect with nature and each other nearly 45 years.
About Entegra Coach
Headquartered in
About Tiffin Motorhomes
Tiffin Motorhomes is proud to be one of the few family-operated RV manufacturers in the industry, making a significant difference in how our company operates versus our competitors. With the Tiffin name on every coach, building a superior motorhome is not just our occupation but a matter of personal pride. It has been a lifelong pursuit we are committed to perfecting. For further insights into Tiffin Motorhomes, visit www.tiffinmotorhomes.com."
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SOURCE THOR Industries
FAQ
What changes are happening to THO's Entegra Coach diesel Class A motorhomes?
When will Tiffin begin manufacturing the former Entegra Coach models for THO?
Which Entegra Coach models are affected by THO's production change?
How will warranty and service be handled for existing Entegra Coach owners?
Why is THOR Industries moving Entegra Coach production to Tiffin?
